 So a lot of people actually ask about when do you give up on something and it is such a fine line between being dumb, being arrogant, being those people that we laugh at on charting people like oh my god that's a dumbass idea like everyone's telling you that it's a dumbass idea yet you still have the stubbornness and arrogance to say that I will prove you wrong all of you guys wrong in the next five years I'm going to continue putting another two million dollars in this project that's not gonna go anywhere there's the difference between that and the people who actually leave the product so much to commit and to to see it through until it succeeds now the question is how do we determine when is it a good time to admit that you are arrogant or that you should continue to push through until you see success and a million dollars in the machine so Jason and I have been working on this video series and we're working on this for the last two months focusing on specifically food and beverage it's funny that you know initially Jason was telling me about the fact that you know food and beverage as a space is nobody in the food and beverage space low margins and there's not much of a demand looking for this product or looking for information so for me I believe that I need to see things through I need to be able to see all the slides to prove to me that I'm not giving up prior to seeing success and that I need to be able to see prove it and to have a lot more use in order for me to be able to make the decision to give up on this specific angle to market for our video series all along we've been doing surveys with different foodies influencers to get their take in terms of how much they're willing to spend on resources and are they actually searching for this resource and this knowledge of life we interviewed dozens of food and beverage entrepreneurs at the same time as well to see how much I've been willing to pay for services and resources to educate them on how to you we did this for two months after one incident I remember it was a complete shift in my mentality that it was time to pivot not to give up but to pivot and that incident was when the foodie told us that she's only willing to pay $100 for a service that would guarantee them an $800 revenue so that completely gave me a switch that I had to pay for the whole sector that we needed that I'm not going to be that arrogant person it is because I didn't want to have confirmation bias to think it what is confirmation bias that is basically choosing the belief picking up all the different views in my surroundings that confirms my belief that this dish works that there is development that's confirmation bias and after getting more facts from the surroundings that tell me otherwise and to prove to me the different angles are not possible we're not not possible but it's going to be a huge out no bad that's when I decided that no it was not worth it that it is time to pivot it is time to give up on this specific now for a lot of entrepreneurs out there we think that we have landed on an amazing product idea that this product has never been out in the market and not the way that we're presenting this service or product is is it's going to be over it's going to be a unicorn and the reason why we so truly believe in this is because we suffer from competition bias that we need to take in information that validates this belief of this is not something we do intentionally but something much is we pick up on those cues that confirm our bias it's like whenever you're driving let's say for example Mercedes you see that wow a lot of people are driving Mercedes or when you're driving a Toyota wow a lot of people are driving Toyota it's the same because now that we are exposed to this environment or this bias of ours we find validation within us and in our environment validate that this is the law and that this is more to our surroundings so as entrepreneurs it is so so critical for us to understand and have a support system around us that constantly tells you and your your devil's habit that tells you something otherwise that brings you a different perspective so you're not mind-sighted by all these different competition bias around you that prevents you from making an objective decision to whether to proceed or to give up and not need that person that you know that you are watching there were 15 times that created projects that I given up or that I shifted focus or that I pivot and it made just from a couple weeks to over two years of running these projects until I realized that it was in the doubt I was going down the road and it is all about being self-aware of the confirmation bias so now my question for you is when was the last line you realized that you were suffering from this confirmation bias that you were suffering from this great idea and then now looking into retrospective you're like oh this is actually a very dumb stupid idea leave it in the comment 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