 It's far more important that you deliver to us your calling Rather than your content all the magic all the connection All the energy all the power is in the calling that you carry Not the content that you deliver to us I've made the mistake too many times of Overestimating the power of content and underestimating the power of the calling That drives that content because without calling all we left with this content Which means you deliver your what but not your why to show you how to double down on? Finding your why finding your calling making sure you deliver that primarily Overland above the delivery of your content and watch how things change in your communication impact and imprint And how much more memorable you become you start delivering your calling as opposed to Overdelivering sometimes your content