 Are you trying to keep up with the latest marketing trends and techniques? Well, I've tried. I'm here in 14 years into being in the marketing industry, and it is breathless to try to keep up. So instead, years ago I came up with a better strategy to focus my energy on improving the substance of my marketing, which is my skillfulness in exploring and noticing my experiences and how that might be relevant to my audience and then to as powerfully express that as possible. It is a practice and the more we practice, the better we get at it, which improves the substance of our marketing. And I think it is also joyfully connected to the deeper purpose of growth through service. I hope this is helpful.