 TheCube at EMC World 2014 is brought to you by EMC. Redefine, VCE, innovating the world's first converged infrastructure solution for private cloud computing. Brocade, say goodbye to the status quo and hello to Brocade. Welcome back, Jeff Frick here at theCUBE. We are at EMC World 2014, day three of wall to wall coverage. We've had so much demand for CUBE here in our fifth year at EMC World that we actually have two CUBEs. We're double the pleasure, double the insight, double the fun, and double the guests that we can invite onto theCUBE and bring you some of the field for what's going on at the show and also some of the insight. And one thing that's important about these shows is we talk a lot about business and helping business and making money and doing things more efficiently. But as we always talk, it's people processing tech and people are involved. And a lot of the shows now are, they do a lot of good things for people and some of the stuff is more open than other times. So here at the middle of the show where we are on the forum, one of the most popular things, the biggest line that's been going on for days and days and days was over at the Charity Water. So we wanted to ask the team over from Charity Water to come on theCUBE, tell us what's going on and bring a little bit of the story of what some of the good things EMC's doing beyond just helping businesses be more popular. So we're happy to welcome Kuchin Wong, McKenna Cunningham onto theCUBE, we've been working over there managing huge lines for days and days and days. So welcome to theCUBE. I want to give us a little update for the folks at home as to what's happening over at the Charity Water. Sure, great. Thanks for having us, Jeff. I've been working at the EMC GizBak booth as you've seen and EMC GizBak is a new corporate initiative. Within EMC we have this internal saying that we're all about the people. So we've had a legacy of doing sort of social impact and charity work throughout the company and we're a big company, upwards of probably 60,000 people by my last count. And we've had people, sort of divisions, teams sort of doing their own thing, no rhyme or reason. They just wanted to do some good. I'm in the marketing department. We've had marketing GizBak for several years under Jeremy Burton. And at one point it came up that maybe there's something more we could do if we all rallied behind a single cause. So that's where EMC GizBak comes in. So this is gonna be a new biannual program where we sort of select a charity in the spring and then one in the fall. So this is our pilot program. We've partnered with Charity Water because we really believe that clean water is just a basic need that people need. And the global water crisis is really important. There's 800 million people who don't have access to clean water. 800 million out of 7 billion total right in the world. Exactly, so it's a real urgent need and that's something we want to focus on first and foremost. So that's a little bit of the history about EMC GizBak. Okay, so that's great. So then you want to go out and execute something. So what have you put together over there that's got the lines bending down those, down in a rainbow? Absolutely, so I mentioned that EMC GizBak sort of started as this internal program, but then it was like, okay, we're all about the people. How do we get customers or partners involved? EMC World's coming up, let's do something. Let's make a donation. For every person that's doing this water walk, we're going to unlock $5 to Charity Water to go toward building wells in Ethiopia. So I'll tell you a little bit more about that. The experience of the water walk is to give people a sense of what women and children every day have to do to get water from a clean water source to their villages. So they're walking about, on average, three hours a day. Three hours? Yeah, and each of these jerry cans filled, which people are carrying, are 40 pounds on either side, 80 pounds total, but you're only doing it for 30 seconds. Right. Being a woman or a child and all that time away from your home, being productive, going to school, it's a really scary thing. So when Charity Water builds these wells, it cuts that walking time from three hours to 30 minutes. Wow. So what they're doing is you go over there and you sign up and you make your contribution and get into the money and then you grab the two, like you say, the jerry cans full of water, bright yellow and they make them do a lap around the booth. It's super simple. It's super simple and everyone just goes, oh, these are heavy and then, you know, three hours a quiz to what distance are a lot of these doing women and children on average? Yeah, so it depends. Three hours is kind of the average time and it's not uncommon to hear of people walking for eight hours. I mean, that's time and back. So obviously the time back is a little bit longer because you're carrying, you know, you're carrying a heavy weight. Right. Oftentimes actually here it's a bit shorter, so we have the ante of it, but 10 gallons is the amount that a family will use on average for all their needs. So for drinking water, for washing themselves, for tending to their gardens, and that's a very limited amount. Here in the States we use 40 gallons or more every day per person, per family. So that's kind of a bit up the ante, but you'll often see women and children in the field carrying them on the small of their back with a strap across their shoulders and walking that distance with that weight. I have holding it. Wow. So it's interesting to see people here do the water walk. You have these big, strong mangs, six feet tall, and they'll do the 30 feet, and they're just like, this is hard. And then it's like, imagine being a woman or child having to do this every day. Every day. So it's something, you know, it's an experience that stays with you. So next time you're taking a shower or just taking a sip out of a water bottle, you know, think about how people around this world, 800 million people have to walk these distances because they don't have that clean water. So it's nice for EMC to be part of the solution. Right. And a big shout out to the organizers here at the show. Simple water here. They've had water all over the show for the whole three days. Buckets of clean water for us. We don't have to walk three hours, but it's been terrific. And everyone gets dehydrated at these shows. So that's been good. So talk a little bit about how much money you're raising, who's given the money, and then what that money's going to be used for. Sure. So as I mentioned before, EMC had this goal of $5 per person that does the water walk with a goal in mind of $10,000 unlocked per day. Okay. And that would go toward four wells in Ethiopia because it costs $10,000 to build one well, which will go to serve 250 people in a community in Ethiopia for years to come. So I'm really proud to announce that as of day two, last night, we've been able to unlock close to $50,000, which is going to go to five wells in Ethiopia. Awesome. So that has exceeded our goal. And in part, that's thanks to Brocade's lump sum donation of $25,000 to help us out. So we actually have the booth open through the end of EMC Worlds on Thursday. So hopefully we'll be able to unlock another one or two booths. Oh, that's awesome. One or two wells. Yeah, if you're at the show, you're watching live. Make sure you stop by. It's right by the social lounge and the alumni lounge and the big, giant, big screen with all the beanbag chairs. You get a sticker on your badge. Yeah, just like that. You get the sticker, very nice. Then you go get a t-shirt and a nice little momento. That's terrific. Great programs, great to give back. It's nice for the customers to be able to contribute as well as the partners. Yeah, just the feedback we've been getting has been amazing from customers and partners. They're thanking us personally for EMC doing something like this. Some people want to actually walk around multiple times to unlock as much as they can to our charity water. It's been really great. Some people have told me, you know, this is especially meaningful because I used to have to do this in my home country. So when someone says that to you, that's just incredible. And now you're sort of working in high tech and you're a sales guy. You're probably living in a most Western world where you can really think back to your childhood and to see how people have it, where you just turn on a tap and it's just a very different experience. Yeah, that's funny. I just met a guy before we came in outside at a great accident. He said good morning. He's like, great accident, where are you from? He's from Nigeria. Where are you from? I asked kind of boring, just San Francisco area, not that far. So no, that must be really meaningful for them to see kind of both sides of the equation to be able to give back. That's great. So we're gonna take the next charity for the next half of the year. We're gonna wait and hold that for later. Yeah, so the theme is gonna be food. So we're gonna try to maybe localize it a little bit for the different offices that we have globally to partner with a local food bank. They wanna have EMC World to Leverage. So that's a little bit different model. But I think we're committed to water and we'll hopefully do something similar again for EMC World next year. Awesome. Yeah. Any final words for when we cut out? Yeah, this is really good for you guys to take the time to give back and take time out of your day jobs. I don't know. Got your real titles up on the screen, but really it's all about the charity water today. Yeah. McHenry, do you wanna talk a little bit about Scott actually? Yeah, so Scott is our founder and CEO and he's going to be here keynoting on Thursday morning. All right. We'll be serving breakfast. What time on Thursday? Give a little plug. Great, so it's at 8.30, I believe. Yeah, so it is 8.30, Thursday morning. When everyone, you'll just have to make a quick recovery from that Imagine Dragons concert on Wednesday night. But it's a fantastic talk and I hope that everyone can make it out there. Yeah, we were trying to get Scott on, but unfortunately the timing just didn't work out. So last word is if people aren't here wanna contribute, either they were touched by the $5 thing or they're not here and they'd like to contribute, where can they go to help? Great, so they can either come to the booth and see me or they can also visit mycharitywater.org. Backslash EMC gives back. Awesome, well thanks for coming on. I really appreciate it. Good luck on blowing the goal away over the next couple of days and get a couple more wells built. So we're on the Cube, we're at EMC World 2014. Day three of wall to wall coverage and not one but two cubes so we can get more guests on, bringing you the action for what's going on here on the show. We'll be right back with our next guest after this short break. I'm Jeff Frick, you're on the Cube.