 Here's why your sales rep totally sucks. Most business owners go out there, they hire their first sales rep, so they can hang out in the beach in Mexico like I'm doing right now. And then their sales rep totally bombs, but maybe they do well one month and then they bomb the next and they think, why doesn't my sales rep as good as sales as I am? Number one, does your sales rep have a trainer? Sales is the only position in the organization where they have to be inspired every day to do their job optimal. Think about it, your accountant or graphic designer doesn't necessarily have to be fired up, but your sales rep does. Think about a sports team that goes out there and plays with no coach. They will fall apart within a matter of weeks. So if you have a sales rep out there, just like an athlete, he has to be coached every day. You've got to do call reviews. You've got to do the morning huddle. You've got to send them testimonials every day to keep them pumped up and close those sales, get vocal tonality proper. And so if you don't do this, your sales will fall apart. And especially as you scale those reps, you've got to have an A player coach in there, just like a star sports team needs one to win the Super Bowl in order to make the most possible sales. If you don't learn how to do that, click through or how to be a CEO, not self-employed.