 And as we continue to talk about this topic for today, this is even an example of how you can be a disruptive innovator, right? How do you tell your story in a different way? Do you share your mission using another voice and even, you know, the penmanship of a bird? So I think this is amazing. We all have an opportunity to think differently so that we can, you know, not continue to do the same things and continue to expect the same results. Again, that's the definition of insanity. So how might we look at our storytelling differently and innovatively to bring in a mascot? It's really an interesting thing. So one of the things I'm hearing you say is that with this visual storytelling, you're also doing it primarily in first person from the voice of that mascot. Absolutely. It seems like a small thing. Most organizations are largely uncomfortable with it because it feels a bit childish in some cases. Trust me, I've told stories from trucks, caribou's, Santa Claus, birds, bags, and I always raise a ton of money. Donors love this stuff because it's so surprising. It's delightful. You know, even if you're talking about a serious topic, you're still, the donors are reacting to it in a completely different way because it's just far more engaging. And again, it allows me as a storyteller to actually use very emotional, very vulnerable language and talk in a very real conversational kind of way where most professional EDs are not comfortable appearing. You know what I mean? That stuff has to go. Like we're past that now. If you're not comfortable being vulnerable and emotionally storytelling, then go work at a bank. Like I just don't understand why we have all these people here who don't like this stuff. I'm not here to make you like it. I'm here to help you fundraise so you can do better in terms of meeting your mission, you know? So get out of the way of that. Stop messing about with it. Snaps to you, that's what this was, right? Like snaps to that. And I love this. And as we continue, excuse me, to talk about how we engage multi-generations in our fundraising, in our organizations, in our civic engagement, in our community at large, I think we can all relate to visual storytelling, right? And as you said, John, you know, this isn't for kids. This is for everyone. And this is a great way to integrate multi-generational opportunities.