Teresa Kroll Keynote SheStreams 2012





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Published on Apr 13, 2012

Live broadcast recording, powered by Watchitoo, of Teresa Kroll, Chief Marketing and Entertainment Bear at Build-A-Bear Workshop, speaking at the sold out SheStreams Conference on March 20, 2012 in Fort Lauderdale, Florida.

Teresa Kroll joined Build-A-Bear Workshop in September 2001 as Chief Marketing Bear and is currently Chief Marketing and Entertainment Bear. Prior to joining the company, she served as Vice President of Advertising for The WIZ, a unit of Cablevision, from 1999 to 2001. From 1995 to 1999, Teresa was Director of Marketing for Montgomery Ward Holding Corporation, a department store retailer. From 1980 to 1994, she held various administrative and marketing positions for Venture Stores, Inc. a division of The May Department Stores Company until 1990 when Venture became a public company.

Teresa is responsible for the development and execution of all entertainment, licensing and digital marketing initiatives to enhance brand awareness and Guest engagement. Teresa and her team also manage and direct all strategic partnerships, including product and merchandise licensing, promotional arrangements and third party licensing.

Since she joined the company, Build-A-Bear Workshop has grown from 71 stores to more than 400 stores worldwide, including company-owned stores in the United States, Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Teresa was instrumental in the development of Bearville.com™ -- the company's award winning virtual world and entertainment destination website that first launched in 2007.

Teresa has been recognized for her many marketing achievements throughout her career. In addition to being named YMCA Woman of the Year, she was also named one of the Top 50 Marketing Executives by Advertising Age magazine. Additionally, under Teresa's leadership Build-A-Bear Workshop has received many awards, including being named to the FORTUNE Best Companies to Work For® list for the fourth year in a row in 2012. Bearville.com received a 2009 'Best of the Web' award from WiredSafety at the 9th Annual Wired Kids Summit and a 2008 Excellent Product iParenting Media Award. In 2005, the National Association of Small Business Investment Companies made Build-A-Bear Workshop Portfolio Company of the Year; it was named one of the International Council of Shopping Centers "Hottest Retailers of 2004″ and the Retail Innovator of the Year for 2001 by The National Retail Federation.

Teresa also serves on the Board of Directors of the Juvenile Diabetes Research Foundation -- St. Louis Chapter and the Build-A-Bear Workshop Bear Hugs Foundation.


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