 You know, we've been watching this young fella, I'd say young fella, you know. Yeah, man, grown now, bro. Exactly. Not only is he grown, he's probably like just a brother in terms of like my age range. But you know, this young fella, little, little yachty, you know what I'm saying? He has, well, I don't even think we have to pull anything up on him. As a matter of fact, I'm not gonna share the screen. Well, we don't have to really pull anything up on yachty because we already know what it is. So, Poland, right? Yeah. Poland's been having a moment. Hit. Hit, you want to call it a hit? I think so, underground hit. Underground hit. I don't know if it's gonna go out of way. I personally believe in it, but that's as a fan, not as a music person. Okay. That's the fan of me saying it could go out of way. You make a great point. See, so, and I think yachty alluded to this one time, or maybe I just made a video or something about it. But yachty was a part of this. When you have, I feel like Coach Kay actually mentioned this somewhere, when you have a brand and people like you. Yeah, they want you to win. They want you to win, right? So, you always have another at bat. Now, you might take some Ls and it's gonna be like, ah, we can't support it because it's just not it. And it's cool that your fans are honest with you, right? But we still want you to get another one. We're not gonna take that bad song or let that bad moment be what it ain't. But when you finally have something, we're gonna be happy for you and be just as excited to support you. All right, I think that's a really, really key thing where it's just that long-term value of connecting to the level of a true brand in a moment in time because it always buys you more visibility. How many of these people, it'll be like an old star that they now they can get on a reality TV show or something, right? Yeah. Because you have something. We're gonna watch it. Right? People are gonna watch it. You made that connection, man. Let me see what's up with Waka. What's Waka doing? You know what I mean? What's up with your boy? What is he doing? People just pop up because we've already made that connection to those brands. So whether it's into different arenas or in that same arena, whatever it is, there's always another day to live if you have a brand. Yeah, and it speaks to the personality thing. Like I said, it's like, if you are a cool enough person, then people just want to kind of see you win. They want to see you, not maybe go to the top, but as far as you can take it. Like I have a lot of artists that I don't particularly like their music, but they seem like cool people. So when they drop something, I go check it out. And if it's nice, I listen to it again. If it's not nice, I'm like, all right, well, I did my part. You know, best of luck to you. You know what I'm saying? Hopefully you don't get shels or whatever comes from this. And I feel like he's good at that, bro. Like Yachty has a, I mean, as a Yachty fan, his personality has changed in a pretty interesting way over the last couple of years. But I feel like overall, you said what I mean? Yeah. Are you a Yachty fan? Like were you following him pretty early? I followed him pretty early. I never thought of myself as a Yachty fan. But I never thought of myself again. I just don't think you're a fan, like period in my mind. There's like all my, the people I was a fan of, like I use the word fan with, I was probably like 10 year old or older under. After that, it's just people I really, really appreciate. I don't, I'm just weird like that, bro. I fuck with Yachty. That's what I say. I fuck with it. That's what I said. I was at the underground show. I think it was like 2018, that like him, it was like him K-Supreme and somebody else did with K-Supreme broke the stage and like a shootout happening. I was there, bro. I was there early. Yeah. No, I was gone way before that shit happened. Like after I saw Yachty, I was like, it's time to go home. And then probably like 10 minutes later, you know, you got the call. You okay? You still at the spot? No, what happened? Some shit shots running outside. Oh no, I'm about five minutes from the crib, man. I'm good. Let me know. You know what I'm saying? I mean, I left right in time, but I've been watching him for a long time. So it's like really early, Yachty. Really, really, really early Yachty had this scam personality thing. If you were in underground Atlanta, he was, he was pretty. I would hear about that. Yeah. It's pretty well known for doing that. And then he got with QC. They flipped it and flipped him into like this, you know, child like personality, this goofy kid like all of us watching like, nah, you know what I'm saying? Nah, bro, no way. But it was a good look for him. You know what I'm saying? So he wrote the whole, I want to call it a kiddie brand, but that's a, He put a name for it. Like, Bubblegum Pop? No, not that. Like he was like, I'm the king or I'm the savior. I think he put an album concept around it. Like the teen. Oh, I know what you're talking about. Come on, fan. Come on, fan. We are the same boat, bro. I know what you're talking about. He's like the voice of the teens It was something like that. Yeah, something like that. The voice of. I wasn't a teenager one day when he was saying this. That's all I'm saying. I ain't connected with that part. You know what I mean? You my little bro over there. I think Ice Cube, I saw some Ice Cube saying when Kobe died, he was like, I'm not a fan of that many people younger than me. And like Kobe was like, why don't we use a fan of? Yeah. I think that's all I'm saying. It's just harder, you know, cause you've seen certain shit. Yeah. But I rock what you have. Yeah. I want you to win. That's all I'm coming from. Nah, bro, I was a fan. I ain't going straight away from the title. You lost some credibility. Y'all let us know in the comments if you lost that credibility. Yeah. But it was, it's like, so he had the whole, the whole teen brand thing going, right? He wrote that. And then he dropped, ah, damn, it's another, another, another. He dropped this one album where everybody was on his ass about the cover art. And I feel like that flipped something in his head. And he wanted to get away from the whole teenage thing. It's like the Disney kids effect, bro. Like, the Disney kids that come out there, these nice, sweet kids, teenagers, whatever. And then like six years later, they like twerking, you know what I'm saying, VMAs, wild and the fuck out. It's the same shit, bro. So Yachty flipped from the whole like teenage, you know, dream thing into hood nigger. Yeah. Yeah. Yeah. You gotta go to the extreme just to break the mold. And now you got more space. Yeah. But it was like, I mean, I personally, I feel like rappers flipping to like the hood nigger brand. That's like the easy way out, you know what I'm saying? It's like so many other brands you could have said. That's like the easy obvious one. You know what I'm saying? It's 100 percent. It's way up. 100 percent. Very, very comfortable. Yeah. But I guess it worked for what he wanted. He's probably like, oh, I don't want people to see me as this like child anymore. So like he said, what's the most extreme version that mother fucker walk around with a gun that might fuck you up? You know what I'm saying? Don't get no more extreme. That was a complete polar opposite. That's actually true. What he is, like, what options would he have had? Like, I don't know. He could have been like an intellectual. That, that would have been another option. That would have been interesting. That's hard to maintain. I would love to get like some book recommendations from Gaudi. You know what I'm saying? Maybe he's here. His opinions on the political landscape of the world. You know what I'm saying? He would think that. That's hard to maintain. You got to stay smart in what you're saying. And then people don't take you seriously about how you came into the game. And he could have, he can't go super artsy. Because there's so many people that are artsy. It doesn't even like stick the same. Yeah. He's not weird enough to be super artsy. Yeah. He would have had to go extreme and buy that character. So I mean, I think he went to the door that was there for him. Yeah. I mean, we got some bangers out of it. I feel like Poland probably wouldn't have happened the same way if he didn't take that route. And then I understand. He was like, bro, you signed the QC. Like everybody on QC is that brand. But you like, I feel like you around that all the time. You know what I'm saying? Like I said, bro, you know his early background enough. It's like, it's not like he was completely removed from that world. And especially like, you know, we hear shit just being Atlanta. You know what I'm saying? Like you hear shit all the time. So it's not like he's all the way out of it. But I just felt like it was the easy, like too easy of a move to make. But it worked out. We got some bangers from it. Now he flipped it and then he got Poland moving. And like I said, as a fan, bro, I personally think, you know, Poland could, never mind, I was gonna say, I was gonna say beat out Taylor Swift, but never mind, bro. I'll take that back. But Poland could go, I believe that if they see what the internet sees, Poland could at least make it the top 20. It can go far. Yeah. 100% it can go far. Like Poland, I want to win big. Yeah, yeah, man, ain't nobody messing with Taylor. And another thing about the Poland moment is I wonder how he came up with it. Like, cause, so I, there's something that I kind of call like, it's like the in-the-moment creative strategic marketing. Yeah. So it's not super strategic. Like I'm in a room and I'm gonna make a banger for Poland specifically cause I want X, Y and Z to happen, right? Yeah. But there's a moment in time where I can really see Yachty being in Poland and just being like, man, I really fuck with Poland. Yeah. Because I'm talking about Poland, you know what I mean? Or my Poland fans really fuck with me. He might not be looking at the data on the charts, right? But he, as an artist, is maybe having that experience, right? And experiencing that, yo, it's really strong out here. I mean, I get so much love and make that song. So of course you already know it's probably doing something really good in Poland for the people out there. 100%. But Poland is eating it up. Got to, right? Like the comments, like on the meme posts around it have been gold, bro. I don't know if you've been- No, I haven't seen those. Like that's just, just fans are making sense. Like I saw this one comment that was like, what did it say? It was like a little Yachty single-handedly came to Poland and fixed our country's government. Thank you Poland for, thank you Yachty for the say. It's been like, it's like people from Poland coming like, yo, like Yachty came over here like just and changed the world. Did you ever see that one joke meme about like young thug helping out like a little girl and then she later grew up to be Rosa Parks. It's like all of the jokes have been like in that same vein. And it's been beautiful, bro. It's probably one of the best meme. I don't know if it was, I think it was a strategy. I think they did it on purpose, but it's been one of the best outcomes of a meme strategy, I think in a long time. But they joke this man back into super relevancy, bro. See, this is why we're trying to tell y'all the power of jokes, man. Yeah, but if you can type in and laugh at it, you're gonna be all right. That's the game, but that's part of the game. You just gotta sit there long enough for it to change, for the tide to change, you know what I mean? You see that wave and hop on it. That right there is, we might have to do a whole like talk around comedy and how that helps brands, but I want to go to this other clip that you sent me. Oh, yeah. I still gotta watch it like a hoe. I don't know if there was more to add, but man, yo. No, it should. Just a little bit I heard was hilarious. Funny and informative. So 50 Cent.