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Published on Oct 18, 2016
Intro to Lazy Dog, Building of a Brand 1. Lazy Dog began in 1998 as a paddle sports company in Key West. Over the year the Lazy Dog Brand merchandise has become increasingly popular so much so that we are embarking on a journey to take our local brand national. We will open the doors to Lazy Dog and share with you through our Vlog series all we learn along the way. Instead of writing follow up business book to Millionaire in Flip Flops we are using this Vlog as a way to share with you all our business lessons, tips, tools, advice and stories as we BUILD A BRAND