Behind the scenes of the Global Cinema Ad

The Global Goals
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Published on Jun 24, 2015

SAWA, the Global Cinema Advertising Association, is a founding partner of Project Everyone and together we are creating the first ever global Cinema Advertising campaign. The 60 second ad made by Sir John Hegarty, BBH London, is to be launched at the SAWA Seminar at the Cannes Lions Festival of Creativity in June and then to appear on the big screen across the globe from September.

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