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The Future of Marketing - Attribution Measurement - iCrossing

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Uploaded on Aug 19, 2010

What is Attribution? Why should marketers care? And where is Attribution headed in the future? Find out during this unscripted conversation with iCrossing's Adam Lavelle, Chief Strategy Officer and Chuck Sharp, SVP, Analytics at the Hearst Tower in New York City. You can also learn more about iCrossing's position on Attribution by downloading our recently published POV here: http://bit.ly/cuOn4C

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