 I've seen it referenced on your website. What does Parsons TKO mean by engagement architecture? We get asked this question a lot. You'll see engagement architecture all over our website and the work we do with our clients. We think about this as our philosophy of how organizations should reach their audiences, the tools and tactics and how they conduct their business to effectively conduct outreach. I like to think of it as the building blocks of audience outreach because it includes your entire stack of marketing technology, the outreach systems and platforms that integrate with them, but also the people, processes and workflows that support those, as well as the goals and strategies you have for reaching your audiences. You might think this sounds like your digital ecosystem, but it is more than that because it includes offline channels like events, it includes the people and processes that work with them, and so we find digital ecosystem to be a little bit limiting of a term. One of the reasons we like this framework is that it helps expose and break down organizational silos you might have and be facing in your role if you have teams like development or communications or membership management that own different tools, platforms, different pieces of your audience, and this common philosophy and framework helps you orient around common goals and outreach strategies.