 So I'm here at the Ida TechEx show with Manish from Altia. Altia is working on electronic shelf labelling solutions and this is, I guess, it's not a new concept. However, it really feels like it's taking off. We've seen more and more retailers adopting it. Why is that Manish? Well, there are two reasons. One is the need to be competitive with the online stores, with dynamic pricing. So if someone goes into a store, sees something, the retailers are worried that they would just check on Amazon and buy it there. So they want the ability to be able to, you know, be competitive there, change prices. The second one is with growing labor costs, being able to deal with the need to manually change the paper label to keep up to date. Need to be accurate, not make mistakes. That's what's driving it right now. So tell us about some of the different display technologies you have here. You're using LCDs and E-papers. Yeah, so the two primary technologies there is the E-ink or E-paper, which is similar to Kindle. The second one is the LCD. The big difference is the LCD is refreshing all the time, allows you to do animation and cheaper technology. But sometimes the visibility is a little bit restricted in the angles. You look at from the side, E-paper aesthetically easier to look at. It does not allow you to do some of the screen changes to animation. Every time you change a screen, it uses power. How long did the batteries last on these types of devices, typically? We guarantee for five years. Without any battery, you can have it for five years. Does the E-paper last longer or is there not much difference? The way we have done it, we have put enough batteries in each one so they would all uniformly last five years. So we put more or less battery depending on the needs of it. And you have some here with the spot red color, that's the new E-ink display technology. Yeah, so certain E-ink also allows you to have the option to have multiple colors. The ones here is black, white and red. There are also other ones that allow you to have yellow and other things in it. So what sort of stores are using this? One more grocery or is there a particular type like pharmacy stores, the adopting shelf label? So in the US, every colds department store has their prices on our labels. So each store has about 4,000. There are about 1,000 cold stores in the US. In Europe, especially in France, it is department stores, grocery stores. There is a look clerk chain, which we have a couple of hundred stores. We are also expanding into Italy and other areas. Why France? Well, I think there are two reasons. One is the labor cost is a little bit higher. We also have certain regulations there which don't permit certain kind of advertisements on television. So they need to be a lot more reactive to price changes and things like that. So having the tags allows them to do that really easily. Can you talk a bit about the infrastructure that is needed to update the investment? Sure, so we obviously make the devices along with the temperature sensors and out of stock sensors. So these you would put in to say a freezer cabinet? Exactly, we would put in a freezer cabinet. It will tell you if the temperature is not right. The other one is out of stock sensor which detects things in front of it whether it is blocking it or not. It is going to like to detect it. Exactly, exactly. So there are the tags. They talk using a very low power, highly scalable RF to our access point. One access point you control 50,000 square feet and 50,000 sensors in the store. So there is that and then there is enterprise software integration to the point of sale systems in the back that we also sell. Great, Manish, thank you very much. Thank you.