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Building a Brand Story with T Brand

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Published on May 6, 2016

T Brand Studio, the brand marketing unit of The New York Times, creates content and experiences that influence the most influential audiences around the world. How do they do it? It all starts with the creation of a brand story.

Following the launch of a new series of online courses created by nytEducation, The School of The New York Times, experts from T Brand Studio will deconstruct and demystify what “branded content” really means in today’s marketing environment and how you can put this kind of content to work for your brand.

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At General Assembly, we are creating a global community of individuals empowered to pursue work they love, by offering full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century – from web development and user experience design, to business fundamentals, to data science, to product management and digital marketing.

Established in early 2011 as an innovative community in New York City for entrepreneurs and startup companies, General Assembly is an educational institution that transforms thinkers into creators through education in technology, business and design at fourteen campuses across four continents.

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