 Hi, I'm George Cao and there was a question that I asked myself and that encouraged you to ask yourself that radically Changed and improved the way that I deliver my message and the passion with which I deliver it And the question is as you see here on the screen if I had just one year left to live What are the most important lessons that I would teach and From reflecting on this question I created the outline of a curriculum that I'm about to start teaching And I'm going to be teaching it completely for free now I would have sold this curriculum years ago the first five years of my business I sold Curriculums like this for two thousand dollars per sale if they came with my personalized support or seven hundred dollars if it did not come with my personalized support and So now I have if you know anything about my story You know that I made a transition in the past three years to giving away all of my content and Only charging for one-to-one business and marketing coaching So everything that the the curriculum the content all the content that I used to sell I'm now giving away for free and now I am Doing a completely new version of my very best content Based on reflecting on this question of if I had one year left to live. What are the most important things I could teach? so I Invite you to Take this curriculum and really apply it because I believe it will allow you to build your own Authentic business with more ease with more grace with more effectiveness to be able to live your calling with more Enjoyment and with more consistency and courage. I have spent the last seven years full-time Teaching and coaching hundreds of clients and thousands of audience members Most of whom were solopreneurs service service providers coaches consultants counselors authors and Those who yearn to build an authentic business. So based on all of that experience I'm putting my best lessons into this curriculum now I'm going to be Writing a book based on this curriculum that I'm teaching over the next ten months and I Would love to have case studies for that book that come from the people who are applying this Newest version of my curriculum. So perhaps that's you So if you are willing to take this curriculum seriously and apply it and Whenever you come across a problem a challenge a question a block a doubt Okay, that you cannot solve I Invite you to ask a friend or a colleague and to see if they can help you work through that block or question or you can Comment on the curriculum itself. You will see as you go through the curriculum There will be places for you to comment and I invite you to comment if you would like to make a public comment and ask your question and I will be Looking at these questions and comments on a regular basis and I will be doing my best to answer them And others who are also applying the curriculum may be able to help you as well answer the questions So engage with this curriculum Use it apply it and get all of your questions Answered do not let any block stop you. Do not let overwhelm stop you engage with the people who are Who are also taking this curriculum and ask your questions and let me help you if I possibly can So let me take a few minutes to walk you through the outline of the curriculum to describe why I structured it in this Certain way So first of all we start with creating content. Okay. Now. Why do we start here? It's because if you want to create an authentic business if you want a true livelihood it begins with you Sharing the message that is already within you that is already from your own Life experience from your own studies. You don't need to study more You don't need to get yet another certification to be able to create an authentic business from your own existing experience and your own existing Knowledge that you already have so creating content, which is things like writing or speaking or making videos or posting on social media This activity allows you To discover what that content within you is what is that message? What is your niche? What is the messaging of how you want to describe what you want to offer the world? Some people they spend years and maybe this has been true for you. They spend years What I do we want to call naval gazing really just journaling and trying to figure it out in their own room, you know What is their niche? What is the perfect message they need to spread and then they launch with that perfect message? Well, let me tell you that I have seen a different way work a lot better Which is to let your audience? Tell you what your niche is and the only way to let your audience tell you what your niche is is To create content from whatever you already know it can be on a wide variety of topics But as you share your message, whatever you want to say, okay doesn't matter of Tens of thousands of people have already said it the the world needs to hear it with your voice With your experience with your personality and your unique style and your values and your from your life Okay, so as you share your message as generously as possible In the ways that come naturally for you and that's we'll talk about in the creating content module The different ways to share your message and you can experiment with them to find out what comes naturally to you And so as you share your message, you're going to start drawing your initial audience members to you Some of them may initially be your friends and family and colleagues Maybe but certainly as you post it online people will find you and start to follow you So you'll start drawing an initial audience which then allows you to go to the next stage Which is to optimize your offerings as you have an initial audience You can then begin to engage with them to discover To discover who they are Okay, and what they are really needing and wanting and what they're buying Behavior is what are they Spending money on and wishing to spend money on this will take place through one-to-one conversations You have with them and this will and perhaps surveys that you post on social media and elsewhere that will then help you to shape and Offering a product or a service or package or program Okay, that will be the right fit for your audience and people like them Once you know what they're buying behavior is once you have allowed them to help you shape your niche by seeing as you share lots Of content what engages them the most what are they most interested in what you're saying? Okay of the things you're saying what are they most interested in then you opt in you straight shape your offerings You optimize it based on your conversations with them And then you can go to the next stage which is to sell honorably to sell your offerings honorably As you may know if you have followed any of my content. I believe in Authentic marketing not doing any means possible to get people to spend money But rather to never let go of your highest values Which is I believe the common higher one of the common higher values that you and I share as Human beings as spiritual beings in a huge having a human experience one of our higher common values is that of service So instead of trying to get people to buy instead of trying to manipulate them for what's good for them Okay, we don't have to do that We instead come from a place of service and as you come from place of service you build a ton You build lots of goodwill Okay, and that will allow you to sell honorably You will find people for whom your service is actually perfect and at that point you no longer have to sell you are simply finding the fit and Sharing what you truly believe is a help is a service to them. It becomes a cause Okay, and as you are going through this this process of creating content optimizing Offerings and selling honorably You must know that good marketing and good business is about experimenting continuously so the next module is a reminder that in your journey of creating an authentic business it is not always a Straight single path up and up and up like this. You will have peaks and valleys as Anything that's worth doing in life. It's not simple and easy and Takes no thinking and no failure because if it took no thinking and no failure at all If you would have already done it and it wouldn't feel truly worthwhile to do and it truly wouldn't grow you You would not become a better person to truly grow means to experience so-called failure and learn from that and that's why having the experimentation mindset is incredibly important to have an authentic and successful business and Then the next module is where we'll talk about networking generously Creating an authentic business is not a one person job it is an effort of creating relationships with prospective clients with clients and and especially with colleagues what I call niche mates Okay, niche mates. Some people call them competitors. I prefer the term niche mates These are these are other service providers and business owners who share the same niche that you do It could be that they have the same audience that you do or it could be that they Sell the same kind of product or service that you do but to a different audience or It could be that they sell the same kind of service you do to the same audience There is no fear or intimidation When it comes to networking with niche mates because your niche mates are either your best mirrors From whom you can learn the most about what works in marketing in your niche and what doesn't work Or they could be your best teachers Okay, so they so I'm sorry. I should say as a mirror. They are your best teachers or they could be your best partners Which is that they could refer business to you that is not the perfect fit for them Okay, and you refer business to them and you will be helping each other Grow together Okay, instead of trying to grab and fight for a limited piece of a pie You are actually making the entire pie growing it together bigger and bigger so that there is more of a market for everyone Truly, I have discovered that that when you are willing to come from a collaboration mindset That is what true abundance is you will find opportunities everywhere and people are helping each other out and business is so much more Authentic and fun So we'll talk about the ways to network generously and how to use social media to do that etc in that module The next module is where we talk about joyful productivity How do you work joyfully because by this point of applying the curriculum you will have a lot to do Okay, so how do we manage our time in a way that still feels spacious? That is focused on the most important things we can do the things that are really most for us to do in this life and To outsource the things that are not for us to do in an affordable and effective way So we'll talk about time management organizing information How do we how do we keep a joyful? Energy throughout our work day and how do we rest properly as well? The next module is about improving services Because the best kind of marketing there is is word of mouth Marketing and to get word of mouth marketing you need to be a you need to bring effectiveness and delight to your clients and so Do not fail Okay to or I should say always fail but always learn but do not forget that one of the most important sets of activities in your business is the constant improving of the things that you're providing to your clients and the touch points of The the client has with you along their journey of working with you What are the different interactions you have with them and how can you improve on each one? So we'll talk about that in the in the module improving services next by this point My hope is that you will have been earning some revenue at this point and then how do we steward our money? wisely I Am not one of those business and marketing coaches. That's all about. Oh, you got to to be successful You got to be earning six figures and then seven figures and then from there. It's always more more money I believe that what we truly need is not more more more money What we truly need is to understand what is enough For us to live a profoundly fulfilling life Okay, and to experience to and to allow the money and the the the lifestyle to really Do our inner work Okay, to to tend to truly grow because true growth is not just external money true growth is internal And so how do we I'm going to talk about money and not getting carried away with all the mindset about making more money more Profits, but rather making enough money and one of those things is is to Is to modulate our desires so that we're not always desiring More things and more experiences but to learn how to be happier and happier and happier with a richer and richer inner life And so that brings us to our next final two modules rather it was just to succeed authentically and to grow spiritually and So in the succeed authentically module we'll talk about how do we manage our success in a way that truly benefits the world and Does not sell our soul That we can as we become Perhaps more externally Successful that we are actually tapping more and more into the spiritual beings that we are Connecting more and more with our divine source so that we can find true success and grow spiritually which is the most eternal and important and fulfilling type of growth that I believe there is So I look forward to Seeing you apply this curriculum and more importantly Well as importantly I look forward to your comments on What kinds of experiences you're having as you're applying the curriculum what questions you have What challenges you're coming across that I can help you or someone can help you solve and also what? Learnings you're having personal learnings you're having from from applying this curriculum and of course what successes you are experiencing as a result of applying this material so blessings to you and Remember I'm looking for case studies So I hope you will make an intention to be one of my case studies that I feature in my book as I finished teaching this curriculum All right, I'll see you in the modules