 From around the globe, it's theCUBE with digital coverage of AWS re-invent 2020. Sponsored by Intel and AWS. Hello and welcome back to theCUBE's live coverage here for AWS re-invent 2020 virtual. Normally we're on the show floor getting all of the interviews and talking all of the top news makers and we have one of them here on theCUBE. We're remote. I'm John Furrier, your host of theCUBE. George Ellis-Sarros, GM and director of product managed for AWS talking about wavelength. George, welcome to the remote CUBE virtual. Thanks for coming on. Good to be here. Thanks for having me John. So Andy's keynote, one of the highlights last year I pointed out that the 5G thing was going to be huge. We had the LA wavelength Metro thing going on this year. Same thing, more proof points, more expansion. Take us through what was announced this year. What's the big update on wavelength? Yeah, so John Wavelength essentially brings AWS services at the edge of the 5G network allowing our AWS customers and developers to reach their own end users and devices, 5G devices with very low latency enabling a number of emerging applications ranging from industrial automation and IoT all the way to AR and VR, smart cities, connected vehicles and much more. This year we announced earlier in the year the general availability of wavelength in two locations, one in the Bay Area and one in the Boston area. And since then we've been growing with Verizon, our 5G partner in the US and increasing that coverage in multiple of the larger US cities, including Miami and DC and New York. And we launched Las Vegas yesterday at Andy's keynote with Verizon. We also announced that we are going to have a global footprint with KDDI in Japan launching a wavelength in Tokyo with SK Telecom in South Korea launching in Dijon and with Vodafone in London. So significant expansion. We used to call these points of presence back in the old days. I don't know what you call them now. I guess they're just zones like you call them zones. But this really is going to be a critical edge network part of the edge, whether it's stadiums, metro area, things. And the density and the group is awesome. And everyone loves that about 5G. It's more of a business app, less consumer. When you think about it, what has been some of the response as you guys had deployed more? What's the feedback? Can you take us through what the response has been? What's it been like? What have been some of the observations? Yeah, customers are really excited with the promise of 5G and really excited to get their hands on these new capabilities that we're offering. And they're telling us, some consistent feedback that we're getting is that they're telling us that they love that they can use the same AWS APIs and tools and services that they use today in the region to get their hands on these new capabilities. So that's been pretty consistent feedback. The ease of use and the sometimes customers tell us that within a day they're able to deploy their applications on a wavelength. So that's pretty consistent there. We've seen customers across a number of areas arranging from manufacturing to healthcare, to AR and VR and broadcasting and live streaming all the way to smart cities and connected vehicles. So a number of customers in these areas are using wavelength. Some of my favorite examples are in actual connected vehicles where you really can see that future materialize. You get customers like LG that are building the completely cellularized vehicle to everything platform and customers like Savari that allow multiple devices to talk to the wavelength, the closest wavelength zone process, all of those device data streams at the edge and then emit back messages to the drivers like for emergency situations or even construct full dynamic maps for consumption of the vehicle themselves. I mean, it's absolutely awesome. And one of the things I saw with Dave Brown yesterday around the EC2 and the trend with smaller compute, you have the compute relationship at the edge too moving back and forth. So I can see those dots connecting and looking forward to seeing how that plays out sure it will enable more capabilities. I do want to get your thoughts if you can just for the audience and our perspective just define the difference between wavelength and local zones. So we know what regions are. Amazon regions are well understood all around the world but now you have this new concept called local zones. Part of wavelength, not part of wavelength, are they different technologies? Can you just explain, take a minute, disclaim wavelength versus local zones, how they work together? Yeah, so let me take a step back. At AWS basically what we're trying to do is we're trying to enable our customers to reach their end users with low latency and great performance wherever those end users are and whatever network they're using to get connected. Whether that's the 5G mobile network, whether that's the internet or an IoT network. So we have a number of products that help our customers do that and we expect like in much of other areas of the AWS platform that customers are gonna pick and choose and mix and match and combine some of these products to match their use case. So when you're talking about wavelength and local zones, wavelength is about 5G. There is obviously a lot of excitement as you said yourself about 5G about the promise of those higher throughputs, their lower latencies, the large number of devices supported. And with wavelength we're enabling our customers to make the most of the 5G technology and to work on these emerging new use cases and applications that we talked about. When it comes to local zones, we're talking more about extending AWS out to more locations. So if you think about, you mentioned AWS regions, we have 24 regions and another five coming. Those are worldwide and enable most of our customers to run their workloads, all of their workloads with low latency and adequate performance across the world. But we are hearing from customers that they want AWS in more locations. So local zones basically bring AWS, extend those regions to more locations by bringing AWS closer to a population IT and industrial centers. LA is a great example of that. We launched LA last year to local zones in LA and to aim mainly at the media and entertainment customers that are in the LA Metro. And we've seen customers like Netflix, for example, moving their artist workstations to the local zones. If they were to move that somewhere to the cloud, somewhere further out, the latency might have been too much for the last artist workflows and having some local AWS in the LA Metro allows them to finally move those workstations to the cloud while preserving that user experience of interacting with the workstations that's happening in the cloud. So just so I can conceptualize it, is local zone like a base station? Is it a Metro point of physical location? Is it outpost on steroids? I mean, try to get the feel for what it is. You can think of a regions consisting of availability zones. So these are data center clusters that deliver AWS services. So a local zone is much like an availability zone, but instead of being co-located with the rest of the region, is in another locations. That's for example, in LA rather than being in Virginia, let's say. They are internally, we use the same technology that we use for outpost. Outpost is another great example of how AWS is getting closer to customers for on-premises deployments. We're using much of the same technology that you probably know as a Nitro system and a number of other kind of technologies that we've been working on for years actually to make all this possible. You know, anyone who's been to a football game or any kind of stadium knows, you got a great wifi signal, but you get terrible bandwidth. That is essentially kind of the backhaul component for the telecom geeks out there. This is kind of what we're talking about here, right? We're talking about more of an expansion area at that edge on throughput, not just signal. So there's a wireless signal and there's like real connectivity, real functionality for applications. Yeah, and many, many of those use cases that we're talking about are about, you know, immersive experiences for end users. So with 5G, you get that increasing throughput. You can get up to 10 giga BPS, you know, which is much higher with what you get at 4G. You also get lower latencies, but in order to really make them all out of 5G, you need to have the cloud services closer to the end user. So that's what Wavelength is doing is bringing all of those cloud services closer to the end user and combined with 5G delivers on these applications. You know, a couple of customers are actually doing very, very, very exciting things on immersive application, on immersive experiences. YBVR is a customer that's working on Wavelength today to deliver a full 360 video of sports events and it's like you're there. They basically take all of those video streams, they process them in the Wavelength zone and then push them back down to your VR headset. But John, you have seen those VR headsets, they are these bulky, awkward, big things. Because we can do a lot of the processing now at the edge rather than on the headset itself, we are envisioning that these headsets will shrink down to something that's indistinguishable potential from, you know, your glasses, making that user experience much better. Yeah, from anything from first responders to large gatherings of people, having immersive experiences is only going to get better. George, thanks for coming on theCUBE and explaining Wavelength. Congratulations on the news and expansion. A lot more cities. What's your take for re-invent while I got you here? What's the big takeaway for you this year? Obviously it's virtual, but what's the big aha moment for you? Well, I think the big moment for me is that we're continuing to deliver for our customers. Obviously a very difficult year for everyone and being able to, you know, with our help of our customers and our partners deliver on the re-invent promise this year as well is really impressive for me. All right, great to have you on. Congratulations on all the news. Great to see Andy pumping up Wavelength. A lot more work. We'll check in with you throughout the year. Lot to talk about. A lot of societal issues and certainly a lot of controversy as well as tech for good. Great stuff. Thanks for coming on. Appreciate it. Thanks for having me. Thanks. Okay, this is theCUBE virtual. I'm John Furrier, your host. Thanks for watching. We'll be back with more coverage from re-invent 2020 within three weeks of coverage. Walter Wall here on theCUBE. Thanks for watching.