London 2012: UX reflections on the first truly digital Olympics | by Julia Whitney | UX London 2013





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Published on Apr 10, 2013

Jessica Ennis. Mo Farah. Bradley Wiggins. Nicola Adams — names that will forever spark memories of the incredible athletic drama of the London 2012 Olympic Games.

The BBC was the official broadcaster, and we took the opportunity to create the first truly digital Olympics. With 2,500 hours of live coverage and up to 24 live simultaneous streams, we aimed to give people choice and control ­to watch whatever they wanted, wherever they were.

This case study is about how we designed the UX of this digital Olympics, across mobile, tablet, desktop PC and connected TVs. And what we learned when we watched with avid curiosity as 55 million people used what we made over the 17 days of the games.


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