 Well, in fact, I have to thank you for coming here the last day of this annual meeting Saturday, Barcelona, so I appreciate really your interest and I'm really grateful that you are here and I hope to be enough interesting to explain enough interesting aspects of archaeology and its public dimension for you to be happy to make this decision. So, to begin with, well, I want to begin with a quote, normally I do not do that, but I think... What's happening? Yeah. These are some of you who know, those of you who work in classical archaeology surely know. This Italian archaeologist wrote 40 years ago, following synchronous in a book called, Interaction to Archaeology, he said it is necessary to establish a positive relation between archaeology and our contemporary culture, since if such a relationship does not exist, we should conclude to abandon on this type of studies as happened with other disciplines that at times were gloomy. Interestingly, a few months ago, the President, the very President of this European Association of Archaeologists, addressed to the members of, in similar terms in the context of this annual meeting which finishes today. For the people of the other world, archaeologies as a discipline and archaeological practice at the level of each of us as individual practitioners has to be concerned with the big issues of humanity. Those that provide insight into what it means to be human, our relationship with the environment, sustainability, mobility, memory, tradition, community, identity, consciousness, action, and the like. Probably, all of us who are in this room, and today I'm probably almost, also most of the participants of the many of this meeting will support the words of the one on the other, on the other. However, the fact that after 40 years it is necessary to remember explicitly that archaeology has its mission to address an influence in a significant way. Those big issues that affect society, some people, keeps us to understand that this task, probably the most important one, is still pending. While the minutes that follow, I will try to review not only if indeed archaeology and archaeological research is linked to what in the field of didactics of history is called socially relevant questions, but also which are the channels that archaeology can use to establish meaningful bridges to that humanity to which we are supposed to serve. How can we approach the kind of relationships that are established between that archaeological research and its beneficiary to answer that question? Given that it is impossible and it's not the purpose of this talk to make an exhaustive study of these relationships, I have chosen to draw simply a rough approximation to avoid speaking from common place or in vacuum. For the last weeks, I have dedicated myself to have a close, I'm not very close, but a closer look at the Scopus web page trying that the information that it contains about the impact of publications illuminates me a little bit about those relations. What I have done is simply to make a search in Scopus on the term of archaeology and that's resulted in a number of total and genetic publications as you can see in the figures of this slide. But if we look more closely only at the 10 most cited papers with 1,280 citations, the most cited one, and with 477 citations, the last cited one, this top 10 list, and then we make a projection of these views and downloads of these 10 articles from the published web, and we are at a pretty sum of 16,141 readers. But it's a misguiding figure because we divide that in almost 30 years in which in the span of these 10 papers, we come to the conclusion that they are read every year only by 130 people. That means that only 83 people read each of these top papers each year. So I'm not going now in detail of my calculation procedures, which would be surely have to be very much realized and adjusted to multiple variables that I have not considered. I think it has helped me and I think it may help you too to capture the real impact dimension that is in terms of number of readers of that scientific production. If this is the number of readers of the most supposed important papers in the recent history of archaeology written in English, so to a larger, or the most largest audience, we can assume that other articles or papers that don't appear in this Scopus page and are written in other languages have even less readers yearly. So what we have at the end is that it is a very fragmented and scarce impact, the very fragmented and scarce impact of our research papers. So we have now here a first diagnostic variable. Let's go the size now of the audience of our research. And let's see now the topics of archaeological research and see if they match with this big issues we are talking about. So that first, which are these big issues, not everyone talk about big issues and their significant relationships, which is what is necessary, what humanity needs. So it would be a long discussion and everyone can, we can argue and we, of course, we could not solve here, not even having the whole day or the whole, we call the whole month. But they have only to have a frame of reference. I have chosen this 16 goals of the United Nations for 2030 as the main important, the most important issues that human beings input from, also from research. You see the no poverty, sorrow hunger, good wealth and well-being, quality education, gender equality, clean water and sanitation, affordable and clean energy, decent work and economic growth, industry innovation and infrastructure, reduced inequalities, sustainable cities and communities, responsible consumption and production, climate action, life below water, life on land and peace, justice and strong institutions. And so what does archaeology in relation to this 16 goals? So I could also have proposed a theoretical definition but I prefer to do like classic science and work with data. Two years ago, Anthony Seeker published a paper in the Internet Archaeology Digital Journal in which through the concepts that appear in the keywords and abstracts of archaeology publications in scophos between 2004 and 2013 he proposed a conceptual map of the discipline and the interrelation among large thematic areas of archaeology research and practice. Through an analysis with a so-called boss viewer program, Seeker outlined different clusters that finally grouped in seven major topics. So since you will not need to see the names of the topics, I will read them for you. There on the top right from your perspective are the dating techniques. The next big cluster are scientific practice and archaeology. This yellow one here is landscape survey and geophysics. This red circle here is around this core language of archaeology concepts. Then here on your left, population and genetics. There is dialysis systems and the last one, this blue spot you probably see from your seats, is landscape analysis and biometallic change. Can I stand? If you see, landscape studies also matches with this big circle of landscape survey. This scientific practice of archaeology and dating techniques, we can merge that together. So we have a big dedication or aiming of archaeology research papers on landscape studies in different and also a very important production of research results of archaeology including dating techniques. If we now compare this map, this conceptual map with the goals of the sustainable goals of the United Nations, probably this tree, climate action, like below water, like that, that can be a private change. This year, good health and well-being, since certain degree can be subsistence, population and genetics, but the other fields, mainly those related with well-being, with democracy, with standard of life, with equity, are not touched by archaeology only in this core language of archaeology cluster. So let's have a look in this cluster. Sorry, it will be difficult to see from there, but if you look more closely to this area, there are very little concepts, there are few concepts that are related to the bridges that can be established between the discipline and the outer world, to say. For example, let me see, it's even so small that I even can see it, of dialogue here, of education, just in the margin, and it has a little size that can be, that is the same that you see there, diameter or computer, it has the same importance in the concepts used in archaeology as this other kind of concept. So we can say really that there is no much that archaeologists think about society, about the needs of society in terms of these United Nations goals, but they don't reflect very much about their implementation. So the question is, why discipline like archaeology, that although very fragmented and small in its research impact, but willing to influence in socially and cultural revenue issues, such as those that show that the United Nations just enable development goals, seems to barely respond or to worry about that. Should climate change be only real contribution to humanity? Of course it's a major contribution, but have we nothing to say about democracy, equity, cohesion, human conflicts and human identity? It keeps the impression that Yankee Vandinelli's prediction would be materializing already and that only the inertia of academic logic allows archaeology to subsist as it is, as we see in the scale of the daily amount of publications and sculptures. In my view, the answer is that the real impact of archaeology on those relevant questions, on those United Nations objectives, it's only possible through what I call stories, which if you want, if you prefer, can be called in a more disciplinary way, like for example, dialogic, local practices with social and cultural relevance. However, I prefer to call them stories. So what should be the characteristics of these stories? So these archaeological meaningful stories should be about experiential engagement, I have written that specifically because for me it's like a statement. There has to be experiential engagement with or in archaeological context to address specific individual or social situations, problems or conflicts. We are expecting that they have a long lasting effect and significant effect on people's lives. Of course we have engaging experiences going to different places, visiting or whatever, but has that really a long lasting and significant effect on people's lives. The aim of these stories have to be to improve personal or collective futures in a qualitative way. And they have to be based on a significant dialogue based for a shared culture between archaeology and what I call the outer world. And in what remains of this talk, this 20 minutes, I will explain to you six different stories to look for another kind of impact as closer to Bianchi's Vandinelli's concept of positive relation between archaeology and contemporary culture, more than, more different or different from those from the scope use impact score. So, our first story. Our first story is about educational, regular activities with primary and secondary students which are carried on by an educational public service here in Catalonia. This activity has been designed by a mixed team of teachers and archaeologists using the very abundant gender research of the historic figurines. The activity consists in proposing to the participants to create their own figurines after having discussed different examples of these types of objects, following the concepts and ideas that come up from feminist research. In terms of impact, using gender research on prehistoric figurines by primary and secondary school students helps to deconstruct binary gender stereotypes among children and teenagers. Allows to discuss the diversity of cultural approaches to the human body and supports open discussion about gender identity among young people. The second story. The second story is also about education and teenagers. In this case, however, it is not a single isolated activity as in the previous case but a whole educational area in teenagers between 16 and 18 years. On Thursday Alfredo González-Ribaugh talked about the challenge to incorporate conflict as a central issue in archaeology and specifically of the Spanish Civil War. This story is about how to expand these reflections beyond academic boundaries. The girls and boys you see in the picture are students of a secondary school in Balagher in inland Catalonia, where in 1938 a springy plan effect took place around a little hill called El Merengue. It involved very young soldiers from the Republican side. I know there are many of them. The project consists that these girls and boys of roughly the same age of those soldiers who died there make an in-depth historical, archaeological and landscape research along an academic year including on-site activities, reenactments to finally serve as guides for open visits to El Merengue for families and general public. So we can say that the impact of this ongoing project using archaeological based research on Spanish Civil War is a to develop critical thinking on the recent past and deletes to the present to analyze the material mechanism on impact on conflicts and also to empathize with the victims of war and to vindicate their historical recognition. The third story. The third story, I have borrowed this third story from one dear colleague of mine Juan Jivaja from the Spanish Research Council in Barcelona who is currently out in collaboration with a large interdisciplinary team what can we call an inclusive archaeological project mainly in this very neighborhood of El Raval where this meeting is having a sticking place. I have here written the link of his project. I think it's worthwhile that you all look at the wonderful work he is doing. In any case, the project aim that they are carrying out is aim to make student groups to participate from archaeological research in very different ways. One of these activities consisted, that was a couple of months ago in the participation of children and teenagers in the excavation directed by Dr. Tarié Holmes of the University of Barcelona of the Neolithic side of Pichina, which has been not very far away from Barcelona. I have chosen this special activity because I think that by means of that use of archaeological fieldwork methodology and techniques another kind of impact that the other one was achieved. It was key to stimulate the capacities of children and young persons with Donsan syndrome to reinforce the self-esteem and effective social integration of these children and teenagers and also an important aspect that they ensured their universal access to culture and science. Story number four. In the previous stories I have talked about identity, memory, inclusion and equity. These four stories about cohesion through place attachment. A few years ago, the local government of San Giuseppe Sverden, a small town close to Barcelona used a well-known iron age site of its municipality as an icon to create a common arena of creative discussions around its very name, La Roca del Mola, the Rock of the Moors. The idea was to engage both old and new habitants, old in the sense of living from, you know, from fact for centuries or decades in the city and new habitants that were arriving to the city to engage them in a shared cultural game combining archaeological research, oral tradition and new technologies. Feedback was very high and it was the beginning of new sets of similar oriented activities that still are working. I know some of you are not Spanish nor Catalan speakers, but can I put this small video one minute, but you will understand. It's again a quiz about the name of this rock of the Moor Moor because here in Spain, mainly, you know, the idea of antiquity, the popular idea of antiquities is related always to the Moors. So they ask to solve the confusion or the apparent contradiction between the name and the real historical age of this site. Let's see if it works. I hope so. Well, it's not needed because it has sound. It's a question of whether or not it works. Let's wait and see. Yes, let's wait and see. I'm sorry, I haven't said anything. Let's... It's that I'm not a good person either. I'm a bad person. It's that I'm not a good person either. Ah, wait and see. It's the same. That's it. It has sound. That's it. That's it. It's not bad. What's that? Okay. Okay, let's check. Let's check. Okay, I'm sorry. That's not a good one. That's not another animal park you're eating. I think it's got a story for islands. Okay? Nah. I'm sorry. So the idea of this short video, there was distributed among schools, associations. It was also in the local TV and they asked people, every kind of people to propose an answer to the squeeze in a creative way. And while the feedback, as I saw, I told you it was very, very important and they have continued doing this kind of activities and projects of interrelations between elements of heritage, of local heritage, very significant ones and media and participatory works and they're continuing doing that. We will have the opportunity as experts to participate in the design of course of these activities. Okay? So in this case, this specific case, and let's come back. It will be no other video. In this case, using research on Iron Age research and conservation because sometimes we think, what's the sense of conservation? Yeah, it has a sense. In this case, it's used by municipalities, by local authorities that want to, in this case, also create cohesive policy. It serves to observe and reflect on everyday landscapes to encourage a creative appropriation of local heritage elements and to compare in this case, historical, archaeological, interpretations and oral traditions. The fifth story, so I'm coming to it. We have talked a lot, I have mentioned a lot of topics now. I will put an example, a story that deals about sustainability. It is a very big issue, what it is. In this case, it's an example of also a mill town of Andalusia called Valentina de la Concepción. Perhaps some of the people that are sitting here know this town and decide because it has an impressive megalithic archaeological record. And this town is very near to Seville. In this picture, you can see that very well here in the forefront, you see one of the entrances of this megalith. This entrance was modified in the 19th century, but it's UC. You know that it's very good to serve. It's just here. And there on the back, you see the city of Seville. What happened in Valentina? Valentina is a place, a city that in the last 20 years a whole range of urban expansion was planned by the regional and local government and also, of course, of building companies. What the citizens of Valentina did was to use archaeological research on the landscape and the very concept of landscape for human use to stop and control what were being a lot of laws and norms that were destroyed. The concept or the physical appearance of this megalithic space. It has been, they are very active and what is very surprising and also very flattering in this case because they worked together with this inhabitants of Valentina is that almost all these civic associations have the name of or in some relations with archaeology. For example, there's one of this very active association. It's called the Dolmans Association of Dolmans. Or for example, one of the main another of the main associations of this town is called Valentina Habitable and they take these motifs here that are the typical motifs of the copper age items that were found inside the megalithic. So in this case, using research on megalithic sites by citizens association, they not only they tried but they achieved to preserve the megalithic landscape as a tool to assure habitable conditions of the town. They were also able to stop urban speculation and to denounce lack of transparency of political decisions. So, and my last story is about perhaps some of you know this place, perhaps some and some of you visited this was an excursion to this little town in one of the activities of the as one of the activities of the meeting that this last story is also about sustainability but also about the creative and shared use of public space. In Kabul is the place where the rock paintings are that are the logo of this annual meeting. It's a small town more than 200 inhabitants and a few months ago the manager for them decided to represent a way, a hope for surviving a small community in a model of Europe in which rural communities rural life is vanishing and so the manager wanted to underline this main role of the archaeological site in the future of this town they asked the street artist Lili Brick a huge painting of interpretation of the rock paintings that you can see here among the rural houses of Kabul. If you are interested you can look at the webpage of the artist Lili Brick is a Catalan street artist. Using research on prehistoric rock art Adelka Moon by street artist Lili Brick it was possible to show the creative and collective use of public space to enhance multivocal readings of the material traces of the past and to vindicate the vitality and reaction towards the future of the community. So to end which can be received to build this kind of meaningful stories what steps should archaeological research keep and make in order to keep this impact on society and I think that the first one is that the results of archaeological research of course must be available to society in understable and accessible form exhibitions, publication, dissemination of all types in media as well as to its disciplinary practice that means excavation, access to excavation to collections, etc. A second point I mean perhaps is a more controversial one but I think that research lines and the use of archaeological results cannot be established exclusively by the archaeologists themselves archaeology should not be only business between friends or between enemies it depends on you know all that so communities, social groups and individual persons and their needs and requirements are the ones that should value the relevance of research on the doubly as I said it's controversial but I think it's worth to think about and another difficult aspect but I think it's also crucial is that for the stories are always about connection and dialogue and connection and dialogue to be meaningful has to be established so this could be the end of my microposals here today we have started with impact factors I want to end with other types of impact factors and leave on the screen our last reflection to be you to value it so these are other impact factors different from the scope you want but we think we have to consider out all for the future of our discipline thank you very much