 Okay, cool. So what we'll do on this call and we'll probably knock this all out within the next, it's 1115 we'll knock it out in the next 45 minutes. So we're going to knock we're going to do we're going to do a lot we're going to do a lot and it's all super super important for the Facebook ad site. But the cartridge site is required for what we're about to do so we're going to take the domain we're going to connect it to all four pages so every page will have that domain. And then what we're going to do is we're going to also add the pixel, the Facebook pixel to all four pages. So Facebook can, you know, obviously start tracking everything. And then what we're going to do is we're going to set up custom audiences. So each page is a different type of visitor someone that lands on the opt in but never opted in is a different visitor than someone who actually opts in. Right. So now we have to take each link, which is now going to be your custom domain. We got to take each link and set up a custom audience. So right now in the ads manager we have, we have two audiences which which are just based on yeah go ahead and click on it. We have two audiences which are just based on the videos. So, so you're going to have two types of audiences. One audience will be videos 25% people who watched at least 25% of a video, any video all videos, every video you put out from this point on will be a custom audience whether you run an ad on it or not it's still when when the moment you put put a video on that page, there needs to be a custom audience that is set up right away. And that's going to be based on 25% people who watch at least 25% of that video. How long the video is custom audiences around video that's one type of audience and then the second type of audience which we're going to do today are people that land on these pages. That's that's what we'll do so the pixel we're going to knock out today, the custom audiences around these four pages is what we're going to knock out today and then setting up a custom conversion, a custom conversion is based on the thank you page. So let's just start to run Facebook ads, and someone clicks watch for example open up another tab and go to Facebook. Let's go to the news feed yeah just plus and then let's go to the news feed and let's just look at a random ad. So let's scroll down and let's see whether it's a video whether it's an image. It does not matter. We're going to just simply click on it and see where it takes us. So just right here, that's actually go daddy so keep going let's go to a different one. Let's go to one with with just a just a normal just an average individual or not average but just an individual not a company like we don't want to click up that's a company like let's go to an actual. Let's see if there's any like single person that we can actually yeah kajabi it's a full blown company keep going keep going. You see a sponsored ad coming from like a real estate coach or maybe like a real estate trainer. Kirby oh yeah you're getting all these big brands that are advertising to you. Let's see if Wix yeah keep going. Let's see. We're looking for. Let's see go back up. What was that. Yes another brand another. It's a little higher this one right here. Yeah threads of fate yeah that's a little yeah that's a brand keep going. Keep going until we find it like a name like of a person. Yeah another brand. No it's just a suggestion. Well, here's the deal. It's really little. I'm trying to click on that ad. Let's see. Let's see where they take us. So a custom conversion. Actually, not on the link click on or not on the not on the page. Not on the little hotel hotel, however, how you pronounce it scroll down. Is there a button. Yeah, see there's that called at click on learn more. Okay, so here's the deal. When it comes to when it comes to and this is a horrible avatar horrible horrible they're taking us to a full blown web page. So here's the deal. Here's one strategy. When it comes to capturing leads, you take them to a landing page that's why cartridge so important. It's a freaking landing page when you get there there's only one button to click on. But when you start looking at these big brands these these people they burn money these big brands they have a marketing budget they freaking burn money, and many of them still don't even know to run ads on Facebook that's that's a fact. What they're doing is they're running an ad to pretty much a full blown website and what I call a full blown website is when there's more than one button to click on. I see features at the top I see resources I see pricing. Try for free login it's a full blown website. And so this is horrible for lead capture it's horrible to get someone to purchase something because there's way too many buttons to click on and an individual will click on everything and then leave and that and you as the advertisers spend all that money and you didn't get shit out of it. But these big brands, I'll give them the benefit of the doubt. As far as them. Okay, let's just say they know what they're doing one strategy and the only strategy of this to run someone to a full blown website is to capture the audience is to capture the audience because right here, click away from that click away from where you're at. Look at the pixel helper so they're picks no go back go back, they're pixeling you right so one strategy in fact the only click on it the only strategy, the only strategy that that we'd be running on in this case is to capture the audience. So they got you to click on the ad, you came here, they tracked the visit. So the pixel is on the page. And what they also did is they took the link at the top little hotelier.com forward slash update dash system. That's the link. So what they're doing is they're creating an audience around this page and calling this web page visitors. They have you in an audience. So if they're smart which again I'll give them the benefit of the doubt. What they're going to do is they're going to run another ad to you in the future, because you've got this far but never tried it for free. And they know you never tried it for free because you never landed on the thank you for purchasing page. Right, right. It's all about audiences. It's all about audiences. So here's the deal. Next they send you here. Try for free golden click on try for free click on that black button. Okay so now now look at the link at the top. Click on it. The link at the top. Now turns to sign up dot little hotelier.com forward slash try dash for four dash free step one. So now look at the Facebook pixel, they're still pixeling you. So this is a custom audience this right here. So now what they're able to do is put Rebecca in a custom audience of quote unquote, clicked on step one. So now anyone who lands here, but never fills out the form. They're going to show you a different type of ad. And then as you go in and putting your first name last name email and you go on to step two of three, there's going to be a percentage of people that leave because at that point they're going to be asking for your credit card, even though it's a free trial your credit card still has to go into their system I know how free trials work, the credit card still goes in right. So let's say you go to step two of three, but you never complete it. They're a custom audience, they know you got that far they're going to run another ad and show you something different to get you to complete it. Those are custom audiences. Now the very very last page the very very step three of three, you fill out that form you end up smashing the button you putting your credit card and you land on the thank you for registering thank you for setting up your free trial. That is the confirmation page. That is another custom audience but that's also the custom conversion, because a custom conversion is the end page. What is the end page that you're trying to get people to custom conversion and in your case, it's not as complex as this full step three of three website yours is very simple it's opt in page thank you page that's it. So the thank you page is our custom conversion that's the page the destination page. The thank you page is the page that you're ultimately trying to get people to get to. That's the custom conversion. So as we run ads we run ads telling Facebook hey yeah if they click on learn more they go to the landing page. Yes, so here's a link to that. But what we're really trying to do is get people to the thank you page. That's our custom conversion. So that's what we're going to do today is we're going to install the pixel we're going to set up custom audiences around the pages, and we're going to set up our custom conversion around the thank you page, because that becomes the most important page that Facebook needs to know about. Okay, so those three things don't worry about remembering any of that shit I just said that's a ton of information I recorded is recording for you so play back later let's start with. Let's start with with the ads manager so let's go to the pixel so click on the bookmarks it's going to be bookmarks is going to we'll come back to the custom audiences, the bookmarks that we're going to need those today so we're going to go to pixel, and we may have to go to the bookmark it because yeah because it's not set up yet so perfect so actually know it is it actually it's not so go and click on let's do this real quick go to go to the three lines in the top left and go to business settings. Let's just make sure this is connected real quick go to business settings, and then we're going to go down a pixels to the left actually we're yeah we're going to we're going to go to data sources to the left. So all that is there perfect so data sources pixels. Okay cool and then now go to add people so it's that you have two of them, but go ahead and click on to the left RS. Yeah, click on that one and then click on manage pixel full control shade that to blue. Yeah that great shade that and then assign. Okay cool so you have, you have two pixels here, but what we're going to be doing is we're going to be using, we're going to be using this one I believe. So on your drop down in the top left that drop down. Okay, so you have. Yeah, so it's RS. Okay so remember that profile remember that's the account we're running everything out of RS. Yeah, perfect and then okay cool so that's, that's the pixel will be using as well. Okay cool so now click on, and then click on scroll up to the left. Click on. Yeah, go up a little higher. Yeah, click on click on add accounts. Okay, this is connected. Okay, so there is your name that is the RS Vantasol homes. So remember that everything is around the word homes, the business account, which is that right there where you're at. That's the business account that's the business account name RS Vantasol homes. It's also the name of the ad account. So why don't we do this. Yeah it's bookmarked it's already bookmarked yeah we did all the bookmarking earlier so that's perfect. So that's also the name of the ad account RS Vantasol homes. It's also the name of the pixel. Okay, so everything is around that word homes. Perfect so we're good so click on the three lines in the top left or the top yeah three lines and let's go back to events manager. And let's start with the pixel. So, and again we may have to read yeah we will read bookmark it as as soon as we set it up. Okay cool so now click on continue pixel setup, the blue one. And then we're going to go Facebook pixel connect. And then we're going to go install code manually. And then we're going to copy code. And that's it. Okay, so now you copied a bunch of freaking letters. And now we're going to go paste it into every page on cartridge so now go to cartridge. And we're going to simply start with start with anyone yeah you can just click on edit. So we'll go, we'll go yeah left to right. And then what we can do is we simply click on the green one we're going to just go into the builder. And this is where you add the pixel and in every webpage builder whether it's this one whether it's freaking any other website wicks whatever start tutorial. You're going to just go next next next next next next you'll click next a few times. When it comes to every website it could be for your for your, your former salon whatever any freaking website. They're pretty much all the same where they have a back end. And the front end which is the actual full blown website that someone sees online and then you have the back end, which is where all the settings is. This is the back end so this is where all the settings is and most of them are all the same you'll come into the settings, click on settings to the left, and then you'll click on tracking code, and then you'll simply score the very very bottom. Right there and you'll paste it in. That's it. Now your pixels on the page apply. That's it. That's as easy as and most websites again are the same where you just paste in the code. That's it. So you click on apply and we're good so now actions in the top left. Save progress actions and that I mean so I'm so sorry top right top right the green button actions save progress. There's three clicks three clicks on exiting a page. That's one. Save progress, go ahead and exit out. And then you're going to hit the actions again, and you're going to publish live. There's our second click on our way out of the page. Now right here you're going to get the page link. This is where we change out the link. This is one place actually you already did that part so we're good. All the pages are good. Okay, perfect. So all we are going to do is add this pixel. Okay, good. I think we did it on our last call is where we connected the domain to all the pages. Okay, so actions, we already published live that's the second click actions agreement now we're going to return to dashboard as the third click so save progress publish live. Make sure the domain is is is connected and then return a dashboard exit. Yeah, okay cool. So now let's just do the thank you page, we're going to edit, and then we'll click on the green button over here, and then we'll just paste in this code again. And then yeah, actually yeah next time just click on don't show again. Yeah. Wow, this is really does. Okay, cool. Okay, awesome settings settings. And then we'll go tracking code, and then at the very, very bottom. Perfect. Okay, so now apply and then actions. Save progress, publish live, and then make sure that link is is there your make sure your custom domain is there publish live. And we're going to check it right here get the page link. So yeah, perfect that. Okay, here's what here's I need to do it wait, wait, wait, wait. Copy that link, open it up in a new tab because we're going to need we're going to need that for our custom audience, and our custom conversion so yeah just copy that open it up in a whole new tab. We're going to get it there we'll come back to it. Okay, cool. So that's the that's the thank you page. That's the thank you page. So now close this out. And then our third click actions return to dashboard, and then just hit the red, red button. Okay, cool. So now we'll do the same thing for that one. Perfect. This is the call confirmed. Perfect. Awesome. Actually, I'm so sorry that that's yeah we copied the link. Good. It's all good. We still have the events manager open at the top so yeah click on that and the green one perfect. Awesome. Okay, so paste that one in. Okay, cool. And that is already customized perfect so grab the link. Yeah grab the link and then just open it up in a new tab. And then what you can do is you can yeah paste it there open it up. What you can do is just go back to Cartra. You can go back to Cartra and just copy it from here close hit close, you can copy it from there or you can copy it from the events manager whatever the same thing. But just yeah just make sure you get it all yeah copy, and then just actions return a dashboard. Perfect. That's it. Okay, cool. So we have the thank you page up there we have the call confirmed page up there and then we'll do the do the opt in. We don't need the sequence one page up there we just need these these three will build the audiences around these ones. Okay, cool. So this is the opt in pay or this is the landing page yet often page paste perfect apply. Awesome. Okay, cool. And then what will what will need to do also or what what you'll have to do you know obviously is simply edit the pages. You know we can we can this is the most important the pixel the custom audiences and custom conversion. It takes us just a few minutes to edit pages so either either I can yeah I we can do that on a whole another call, but it really comes down to. Yeah, hit close, right here real quick before you get out before you get out on a click on cancel. So if you hover over because you're your seller guide it's not 10 tips unless it is. Yeah, it's probably not like I've got to edit this. So I would yeah so it's not that it's right below so click little lower right there. So anything regarding the text, you want to click around until you see the tea. If you see that tea at the top click on the tea. That's what allows you to come in and change out the text. Okay. Okay, so you can always, you know rename that you can even change the image in the background you can change that yellow color on the button. Everything is so so simple just to hover over it, hit the pencil, if it's not to if it's text you're going to hit the tea. If it's a button hover over the button. If you hover over anything else that no no no the button below the yellow button. It's a pencil. So if you're hovering over anything it's the pencil if you're hovering over text, it's the tea. Okay, that's how you can come in there and edit it so the pencil is to edit the tea is to edit the text. So yeah you'll want to rename that headline you know and I'll just I would just go off of whatever the seller guide is whatever the headline. And I have, I have a bunch of catchy headlines that all that I'll email you as well. So, we'll update this part we'll edit this part together we'll do that on our next call would come in here, because what we're doing now is getting the pixel, the custom audiences around the link and the custom conversion. That's all the heavy lifting that's all the tech side of the actual Facebook ad site. But but our next call will spend time and we'll do some basic editing maybe we'll change out the image, you know maybe we'll change the yellow color of the button will change the tech is not click here to download my 10 tips. It'll be something else right so we'll spend some time on on basic editing for sure on our next one. And then a picture shouldn't put that back there just any old house that I find online. Yeah like that that's where I found that one like but obviously you want to make sure that it's super crispy clean like that's a clear ass image right like that. Like, I just watched it here's how I find it I just go to Google, like open up a new tab, go to Google, and just type in luxury homes in Washington. Like that's what I would go off of like because you want that that background to be a nice ass house like. So, so I would do luxury homes and I'll click on images at the top images. And then now you just got all these beautiful homes. Yeah, so that's what I use, I just use one of these. You know so. Yeah, whatever this all preference you know whatever whatever you like, you know that could be, but but the image it for for the pages for example you want it to be like click on that one with that big ass pool. Click on that one real quick, scroll down. I actually think you. Oh, I changed pages. Yeah you change pages go back real quick. So when it comes to like a yes scroll down, or click on yeah click on that one with that big pool. See how that one's. Did you click on it or did you, you did click on it right. Yeah, well, I think on this one I don't know. Go back real quick. Maybe maybe yeah my maybe Microsoft Edge is just a little different. All I do is just click one time and then it's on the right side, but I don't right click or anything I just click on it. Right. Yeah, click. Yeah, click on it. Just click on it. Okay, so your, yeah your browser just brings it up right here that's fine. But see how you see how it's, it's more of a of a of a horizontal and first of all it's not even a clear picture, but no it's a whole it's like horizontal versus click on the one. Click on that's not square. Yes, yeah you want it to be square you want it to be, you want it to be more square, more squarish than vertical or horizontal. Because you want it to fit like a one to one. Yeah, exactly, exactly. More of like yeah yeah that might be a little too maybe maybe that one to the to watch click on click on the one to the right right here right here don't scroll to the very very right. You see that down down to the left. Oh you scrolled. Click on click on click on that one to the left the one to the left that one with the yeah click on that one. That's still, that's still that that I mean that that probably would work. So you just want to kind of play with it just find one. And then and then what I do is I'll right click it watch it go down right there. I was just trying to find stuff. And that was working with with that in the search engine might help. So try. Yeah try clicking on any of these. So that this is this is still kind of rectangular. Click on the one to the right right and down down down down down down that one click on that one. Yes super small. So, yeah that that's super small. So I would just I would just yeah go back and then just just click on a different one but at the same time look at that one that one the picture is not even clear. I want it to be super super clear it has to be just perfect as far as the clarity for a page. You know what I mean so. But all the images any image that you ever see on any of these pages that I'm giving you is it's all from here like I find them on Google. I'll right click save image as and I'll save it to my downloads and then I'll just bring it over here to Cartier watch in fact I want you to actually get one so find one and let's just put one there for the hell of it. Just so you know how to do it. So this one kind of. Oh, that was not really clear. And then so now, now the image in the background it's to the right that red gear yeah and then click on edit remember the pencil it's always about the pencil on everything the pencil is what opens up the editing and then background and then image selected click on that blue one. And then all you're going to do is click on upload upload image, and then there is the image so click on that and then you got to click it again. So you're going to select it. So as this perfect confirm and then click the green one apply. Oh, sick. Bam, bam, that looks that looks pretty damn pretty damn good. Yes, like I actually really really like that. And here's how you would do the image on the button. So watch hover over the button. And remember so everything is about the pencil right it's all about that pencil that's the editing. But then as you open up the left hand side of the page. You always want to click apply, which you did, but always make sure you click apply because if you put that not that one I'm talking about the apply button that was to the left. Oh, so, so as you watch watch hover over the button. Yeah, so you'll always whenever you do a change which you already did, but just always make sure you apply. So now hover over the button the yellow button hit the pencil. Let's change out this image on the form so as someone comes here and they smash that yellow button. There's going to be a form that pops up which asked for their name and email. What I put is an image in that form as well. So if you click on link, click on link that image there's that image in the background. So click that image to the very very right the red gear had hit that one hit pencil. And then this is the image in the background so click that image, and then image selected and go ahead and just select that same image, and then apply. And what you can do because you see that tint or that shaded type of foggy look. That's the opacity, the image opacity to the left. So 30% play around play around with that maybe go to 5060 just play around with it. See, see what you like click apply. And so now it just brings it out. Okay, so. So it's all preference like yeah like it lightened it up go to 90% just see what it looks like for the hell of it. So just it just brings it out so it's all it's all up to you like however you want it to look you know. Okay. So, and then, and then, and then yeah so we'll do all the basic editing on our next call we'll spend time on that. So click on done to. Yeah, always apply always apply, and then click on done to the right, because it's we're in this form. And then now we can save progress, publish live, and then return to dashboard. And then this link right here make sure you copy this link so as you publish live. Yeah, get that link. And then let's open it up in a new tab. Perfect. So we have the, the opt in page, which is this one download now we have the thank you page tab open and then we have the call confirm page open. So that's what we're going to work off of, we're going to take the links at the top and set up custom audiences. So now the pixel, and you can test the pixel by looking at your pixel helper so look at your pixel helper click on the blue pixel helper, right in the top right. And so I had the pixel helper up there installed on my, you know as a plugin to test my pages I don't care who's who's tracking me, like as as you're on random websites now, you're going to notice that thing light up, everyone has their pixel. But I don't give a shit about them like all I have that force to test my pages that's all I care about right. Right so now, now if you refresh the page refresh the page. And so if you, if you click the yellow button. Now you'll see that form pop up and that's what you just edited is that form. Nice. Right. So, so that's why in your business, it's super super basic landing page. Thank you page. That's it. So this same process applies for listing for an open house for a buyer guide a seller guide it's the same thing same basic two pages. So these are the only two pages you need ever really to be running ads online it's it that's it two pages. So we got these three pages up now so now pixels up. Let's make sure we test all of them so look at all the pages that we have up. And let's make sure we check the pixel and all of them. Perfect. So that's that. And then we'll change out the images later right we'll get back to the editing for sure. Later, but you know what to do it so if you want you can always go back in there and change them on on the other pages. Yeah, so now what we'll do actually you have to click close out the other your free seller guide one. That one yeah close it down. Okay cool so we have these three pages okay cool so the pixels on there. We're good now. Let's go and set up our audiences around these three pages. We're going to go to events manager. And then what we're going to do also is let's make sure we have the correct bookmark, click the three lines again and go to events manager. I want to make sure that this is the correct bookmark that you have already. And so go in refresh this page. This is where we need to put this is what we need to save as our as our bookmark and minimize this this this top part right here review which limited conversion events can be used. Click on that drop down to the very very right down little down next to the three dots that arrow that point yeah click on that. Okay, cool. Okay, perfect. So now go to your bookmark folder, and I'm going to have you read bookmark this so let's right click pixel and delete it right click the pixel bookmark, delete this one. Yeah, delete down down down delete. Oh, yeah, delete it. Okay, so now we're going to read bookmark it so go to bookmark it and this is pixel pixel pixel is exactly what it is pixel. Okay, cool. So we're good. So in the future in the future if you ever need to grab your Facebook pixel you can always simply go into cartra watch go to cartra the tab the cartra tab not the pages, your yeah right here so close this. You can always always come into a page, click on settings, go to tracking code and copy your pixel there, or you can come over here to the events manager. Go to the events manager tab, or you would come right here to get your pixel and it's at events. So go ahead and click on add events down there the drop down towards the middle of the page down down down at events. From a new website. Install code manually. Copy code. That's it. That's it. That's your Facebook pixel. That's it. So now I could take that and paste it on any website I want. Okay, so that that's your pixel. Okay, so we're good there pixel done. Now let's set up our custom audiences so click on the three lines. And we're going to go to audiences. Okay, cool. So now we're going to set up audiences around these three pages. So we're going to click on the blue button create audiences create audience and then go to custom audience. Website. So here here right here. This, this is where you can set up this is where every custom audiences is set up as far as sources as far as what options we have. All you'll ever really want to set audiences around is website and video. That's it. Not customer list Instagram account. You would think okay yeah let me set up a custom audience around my Instagram account whoever interacts or whoever engages on anything on IG, put them in an audience and let me show them another ad. And then you would probably just speaking in general, we would think yeah Facebook page I have thousands of people that follow me on my page. Let me set up an audience around them and I'll start targeting them with my Facebook ads. That is the worst thing because even with even though we even even though we never ran a like out on the Instagram account you're as you build your business up, you're still going to have thousands of followers that follow you from all over the place. They're not even in Washington. Yeah, right. And same with the Facebook page it's like we got that we got a couple thousand people that like the page but none of them are in Washington are very very strong percentage are right so it's like I don't want an audience around those people. No, I don't need to show them an ad they're not even in the area right so so it's never any of these other ones it's always going to be just website people who actually landed on my website. And in video. Those are your two audience sources that you'll always really really want to use for real estate. So let's go website click on next. So this right here is is where the magic is this is based on our website. So that's the pixel we're using homes pixel that's the one we're using. And then on the events, you're going to click on that all website visitors and we're going to go down to specific. We're going to get specific with this. We're going to drop down all website visitors, and go specific people who visit specific pages, and we'll go 30 days Facebook will track they could track up to 180 days anyone who has landed on that page within the past 180 days. We can set up this audience, wait not you're getting everything except for the www. Let's do that again do that again. Yeah, not yeah exactly just that part. So, so let's wait, wait, wait, wait, wait, let's, you're going way too fast. Let's go back. That was the call confirm page. So, so we're not we're not on that we're going to do the, let's do the opt in page first do the opt in page first. So copy this. Yeah, not this one this is the thank you page. So the one to the right, let's do the opt in page the landing page this one first. Okay, so just copy that part. Yeah, not. Yeah, perfect. Just make sure there's no spaces. No dot. Okay, cool. Okay, so what I was trying to say is that Facebook the 30 right where you see 30 days that can go up to 180. But I don't do 180 I don't do 100 I don't do 90 I do about 30 Facebook will start putting everybody who landed on this page within the past 30 days in this audience. And that's kind of that's even stretching it because if I landed on your webpage 27 days ago, and I only landed there once I saw one ad I landed on your page. That was 27 days ago. And you're now putting me in a custom audience to show me another ad. I may not remember you. Yeah, because I was 27 days ago. I don't remember should I clicked on last week. Right. So, so 30 days is pushing it but at the same time it's kind of what we want to do like 30 days is max. You know so if you landed on the page within that past 30 days you're going to be in this audience. Now here's how we really really narrow it in and be way more and be way more specific. We're telling Facebook okay this is going to be an audience go ahead and name it audience name is going to be is going to be seller guide page visitors seller guide page seller guide optin page or seller guide landing page whatever you want to use optin yeah seller guide optin page and then in parentheses you're going to put only it's actually seller guide seller guide optin page visitors seller guide optin page visitors and then in parentheses only. And how is how do we know only how do we know they only landed here and not optin and landed on the thank you page or landed on the call confirm page. How do we know that because we're going to tell it to Facebook we're going to exclude people so click on exclude people right to the top exclude people. We're going to scroll down all website visitors click on specific you're going to always go specific. We'll leave it at 30 and now right there we're going to paste in the other two links we're going to paste in the call confirm link and we're going to paste in the thank you page link. So make sure you're not getting that dot. Okay so just just that okay call confirm so paste it in. Click on the blue always go with that blue drop down always click no no no the blue right there yeah click on that and then now grab the other link. The thank you one. Yeah, perfect. Okay, cool. So we're telling Facebook. These are people who only landed on the page they've never landed on these two links. Right, so, so create audience. This becomes an audience that you'll always want to retarget click on done. And that's what page visitors. So if you've seen my ads in the in the past 30 days you've clicked you land on my page but never opted in you're going to see another ad. That's retargeting. So that's why like when it comes to you being a female. You're online looking at bags handbags you're online looking at hair products you're online looking at freaking anti aging facial products I know women I got a wife, you're online looking at freaking shoes. You click on the red, red freaking stilettos you click on the red ones. You don't check out but you you don't check out you're like all this shit I can't I don't want to buy these freaking expensive issues. So you end up leaving. They know you clicked on the red bag or the red shoes. So that's how because they're tracking the link. Right. So that's how they are able to show you another ad because you've landed there but you never checked out because you never landed on the thank you page. That's retargeting. So whenever you you're you're you know shopping online and you leave and you see another ad from them in the future. It's because of this. Yeah, right. So now you become ninja man you know you're like a freaking into that now you're gonna be like holy shit I just saw her at how the how does she know I freaking landed there. This is how, or even videos I watched her last video how am I seeing another ad because you watch the video. Right so this is where what it's what I truly believe 99% of Facebook, not even just Facebook it's Instagram advertising, YouTube advertising, Facebook advertising, TikTok advertising, LinkedIn advertising, whatever it's all the same shit 99% of it is about your custom audiences, showing your ads to the most relevant people who have engaged before, or not showing ads to people who have engaged before, which leads us to our next custom audience. So click on the blue one create audience we're going to go set up our second audience, which is going to be around the thank you page custom audience. This one's going to be around website that's going to be around the thank you page. So grab the link for the thank you page and, in fact I think you might have it copied but let's just do it again. Let's schedule your call now when the schedule. Yeah, so click on this one. So now, this is going to be an audience, all website go to specific. And in this case, we're going to take the 30 to 180 we're going to max it out at 180 because in the past 180 days. No actually just take away 30 put 180. Okay, so we're going to tell Facebook, anyone who has landed on this link. Paste in the link. And there's no one to exclude. So hit the blue, scroll down. Anyone who has landed on this page within the past 180 days are leads. So this is going to be seller guide leads, simple seller guide leads if you've landed on this page you've opted in your elite. So now this audience becomes the audience of our leads and this done, and this becomes an audience that we always exclude. These are people that have already opted in they don't need to keep seeing your ad. Right, right. Hit that arrow that dropped on the top right, not the not the RS that yeah yeah minimize that one click on that okay cool now we can see everything. So, so that audience right there seller guide leads, again back to the freaking red stilettos. If you click on the red ones and you actually checked out and you landed on the thank you for purchasing your order is being processed and will be shipped within three business days. That's a confirmation page. That's a page you would be on that's that's the audience you would be on. So now that that company would now they know you purchased right you landed on the confirmation page. That's the audience now they would exclude you from seeing future ads or or or they can take that audience of people who purchased the red stilettos. They can take that audience and show you the next ad of the red handbag. Because they know you purchased the red shoes. Right. This is where we get ninja. Right. So, so that becomes an audience that you can always that you can always exclude from seeing these seller guide ads, or you can even target them in the future with a very specific ad. Talking to people who have opted in. Hey guys is Rebecca I know you opted in and downloaded my seller guide last month just wanted to follow up and say hello and kind of give you some more information on what's going on in the market today. Very specific message to a very specific audience. Right. So this is how it's all broken down. So now let's do the call confirmed. So now, and the reason why yeah create audience and we'll do website. The call confirmed is so important is because it's very, very similar to the leads like if you've scheduled an appointment with me before. I don't need to keep showing you ads. Yeah, you know, you're already a lead you're already in my system you you've scheduled an appointment. Right. So now what I would do is I would start excluding and turn the 30 to 180. I would start excluding this audience and the audience name there's no exclude there's no exclude not you're not excluding here. You're excluding it when you set up the ad. So there's no there's no other link to exclude here that's what this is for is excluding the link. So there's no no no link to exclude. This is what it is. These are people who have scheduled an appointment. Scheduled appointments scheduled appointments. And it's not just seller guide it's whoever I would start using the cartridge calendar for everything anyone who's ever scheduled an appointment with me is in this audience. So those are your three three main audiences. And so in the future as we start to run ads will always want to retarget the 25% of people are not 25% of people will always want to to retarget people who have landed on the page but never opted in. And then and then and then from ad number two and on or ad number one and on or whatever whenever we start running conversion ads for leads, we'll always want to exclude the lead audience and even the scheduled appointments once you start getting appointments. So these audiences just become just become audiences that you'll either target or not target. Bottom line. That's what it is. And in the same again the same thing applies for whatever the funnel, whatever the campaign it could be a listing an open house it doesn't matter it's the same freakin three audiences, or it's really the same two audiences because the, the, the, the schedule appointments. That's general for everything. But if I'm working a listing funnel an open house funnel a seller guide funnel it's really just about these two pages. The landing page, the opt-in page and the thank you page. That's it. So as long as I'm creating audiences around those two. That would be listing opt-in page listing listing one eight seven third Avenue listing leads. Right because other people opted in for that specific listing they landed on the thank you page. That is that specific audience. Yeah. Right. So it's the same thing. It's the same two pages is what you'll always really want to create audiences around. Okay, so that's the custom audiences. Now our last one and then we'll be done is our custom conversion. So we'll click on the three lines at the top and we're going to go to we're going to go to events manager and then we're going to hover over the blue triangle to the left. And then we're going to hover over the blue triangle to the left. We're going to hover over that blue triangle and we're going to go custom conversions. And this is all about the thank you page. And we'll, we'll want to rebookmark this, this one as well. So conversion name seller guide leads exactly what we named the audience seller guide leads. Now again, the custom conversion, that's just taking it up a little further. And as we go and run ads, every ad from this point on as we're running local ads to capture leads. We're telling Facebook that this is the most important page. When they click on learn more, they're going to the opt-in page. But when they opt in, they actually land. No, no, no, no. When they opt in, they actually land on the thank you page. The thank you page becomes the most important page out of all of it. It's the thank you page. I'm trying to get people here. Yes, they click on learn more. They come here. Yes, that this is obvious. I'm obviously trying to get people here, but I'm ultimately trying to get them to get them to the thank you page. Because if people can get to the thank you page, that means they opted in Facebook needs to know your thank you page. That becomes the most important page out of these two. That's the thank you page. Okay, so that's the custom conversion. So click on that. And then that becomes, so we're good there, the pixel, the green dot, all URL traffic, we're good there. Paste in the link there. And then what we're going to do is we're going to select your own category, hit the blue up, select your own category. Click the drop down and go down to lead anyone who who lands on this link is a lead. And yes, that's a custom audience, but this is again, you don't need that. This becomes our custom conversion so click create. Now what we're going to do is we're going to go to web configurations click on that one. And then over here, we're going to simply click on the domain verified. Yeah, click on that one and then manage events. Edit. And then we're going to simply click on the green one and add event and then these two drop downs click on the one of the left and then just click on custom conversion. And then choose event seller guide leads apply. And then you're going to yes confirm apply. And that's it so now the last part. And then we'll click on okay. So the last part we need is to is to activate it, which we're going to click on the triangle to the left again, and go to custom conversions. So over here, you'll see it inactive. Now what we'll want to do is go to the actual page so right here the tab at the top go to your schedule, your call now page your thank you page. Now refresh this page. This is the custom conversion page. So if you're for refresh this page. Now if you check that pixel may take it may take a minute or two. We should we should see, you'll see page view. You'll see micro data automatically detected and then you'll see your seller guide leads custom conversion that's what you named it you named it seller guide leads. It might take a couple minutes but see if if we can refresh the Facebook one so go back to events manager, the inactive refresh this one. Actually, yeah refresh this one. That inactive should go active. Okay cool so now, and again it might take a couple more minutes but refresh this one let's see if it's if it's showing over here yet. It might take a minute or two in a minute or two. But down. Yeah, down below you'll see seller guide leads. And that's how you know your custom conversion is is installed but because it's already showing active. We're good. So, so we're good. So now look, here's where this custom conversion is is is required and where it's necessary. So now as we go and set up an ad so click the three lines to the left. So now as we go in and actually set one up click on the green one. And then we'll just come over here go conversions so now as we go leads it's all conversions click on continue. And then so now special ad category hit the drop down go to housing and then hit next the blue one. So look, now as we go into the second step. To the left top left, those are the three tabs campaign ad set ad that's what we see on the dashboard those are three tabs. This is the second tab, the ad set in the ad set tab, this is where we choose the conversion event. So we're telling Facebook about it right now. When we get to the third step which is the ad to the left top left you see new conversions ad that's the third step don't click on it. Right down third one, don't click on it. But when we get there, that's where we have the learn more button when they click on learn more, they go to the opt in page, but right here on the second one click on the second one. Right here is where we tell them about the thank you page and that's the conversion event. So click inside that choose an event down down conversion event. Click inside that box or that that rectangle or whatever you call it click on that and there goes your conversion event seller guide leads. So we're good. Now as we go and choose our targeting choose our budget all that stuff. We're telling Facebook right here that that is the most important link. That is our conversion event we're trying to get people to land there on the thank you page. So that's that that's where you do the life time budget. Yeah, all all that yeah we'll walk through all that later but X out of this part top left X. And then let's just delete this campaign. So close. And then let's just make sure we trash this one so just click on the campaigns tab at the top. No, no, no, no, this campaigns tab. Yeah, click there. And then just delete it from here so click on the trash can to the right up middle right right in the middle. Yeah, click on that and now just get rid of this one so delete. Okay, perfect. So that's good. Okay, and then, and then that one shade to blue. Yeah, shade a gray and then do on the middle tab on the middle tab. Shade this to gray. Yeah, you always want to shade all three levels. And then the one to the right. Shade this to gray. Actually, it's already great. And that's it so that's how you install a pixel that's how you set up custom audiences and that's how you set up a custom conversion. Around the thank you page. So any questions on any that because I know that was a ton of information. No, that was good. That was good. Awesome.