 about Find It on Wikipedia. It's a radio show and how it became to be and how the project developed. Let's hear it from Chris. Thank you. Hey, everybody. Thank you. So like Rupika had said, I'm Chris Shilling. I'm from the Wikimedia Foundation. I work in our community resources team doing work in grants and providing resources to our community. And I'm here to present the work that Uzoma from Nigeria did producing and preparing a radio show in Abuja to increase awareness and readership on Wikipedia. So I want to talk a little bit about not just the project itself, but sort of her motivation for it and her team's motivation for it, how the project went, its outcomes, and also what she is doing next. So let's get started. First, I just want to start by introducing the team who put this work together and made this project possible. So starting from the left, I'm working our way to the right. We have Mahagani. We have Tochi. We have Uzoma, Ken, and Blossom. So Uzoma and Uzoma in the middle and Blossom and Tochi are part of the Igbo Wikimedia user group. They are the ones who developed and came up with this idea, Uzoma leading it, being the main grantee. And Ken on the right and Mahagani on the far left are the radio show hosts of Good Morning Nigeria. Sorry, Good Morning Abuja on a cool 96.9 FM in Abuja. So I just wanted to give the cast here, as it were. So what is the motivation for this project? Radio continues to be a really powerful media influence in the world. According to the UN, there are an estimated about 44,000 radio stations operating in the world. And they broadcast to about seven, I'm sorry, about five billion people which is about 70% of the population worldwide. So radio continues to this day to have an impressive and powerful reach to listeners around the world. And just to give you a sense of what that reach looks like across the map. In terms of percentage, based on weekly radio reach, we see percentages of reaching the population around 80, 90% in most regions of the world. So based on this outreach potential, Ozoma and her team thought of a number of ideas about how we could harness the radio to be able to reach an audience and to teach them about not just what Wikipedia is about, but how to use it, how to engage with it and even how to contribute to it as well. So a couple of ideas that she and her team came up with include things like game shows where listeners answer questions about Wikipedia articles, including jingles or catchy themes that might catch people's attention and kind of stick in their memory about what our projects significance is. And also including reading sessions to highlight or otherwise call attention to a specific Wikipedia article that might be of interest to their community. So what happened based on this idea generation was that I was running an Inspire campaign to bring in ideas on how to introduce new readers to Wikipedia at the time. And Ozoma and her team submitted an idea for a radio show to this Inspire campaign. It got developed throughout the course of that campaign which was about a month long back in 2018. And eventually, Ozoma proposed that idea for rapid grants, which is one of the grant programs that we maintain at the Wikimedia Foundation. So what is this idea about? Well, first let me talk about who the audience is that they wanted to reach. So in this case study, Find It on Wikipedia, they wanted to reach to radio listeners in Abuja, Nigeria using this radio show, CoolMindy 6.9 FM in Abuja. They also knew that listeners of this radio station and in radio stations in general often are engaging with radio hosts or shows that they enjoy listening to through social media such as through Twitter or WhatsApp. And they also know that listeners and in general the radio listening population, when they are looking for information, they're generally doing so in English. And so they wanted to use English Wikipedia as a test case to really bring people's attention to Wikipedia in this circumstance. So what was their idea? In this case, they thought they wanted to go more with a contest where they would ask listeners trivia questions about content that you could find on the main page of Wikipedia. So if you're familiar with the main page, there are sections of that page that include things like Did You Know or In the News. And what they thought was, let's try to use articles from these sections to call attention to interesting facts or tidbits from these articles so that we encourage people to not just go to the main page but to go into these articles to look at them, to read them, and then maybe they'll find something else interesting after engaging with their contest. And in this way, they'll introduce folks to what Wikipedia is about in some sense. In addition to that, after asking the trivia questions in the radio show, listeners would search through that article and send in their answers to using social media to the radio show. And then the fastest fingers would earn a prize for folks who were quick on their phones. So how did they make this happen? They had the idea, they have the contest, how did they actually make it happen? So they had a connection with these two radio hosts and the producer of Good Morning Nigeria on 96.9 FM. And so they worked with that team to develop this weekly radio segment. They invited participation to the program using their own social media, the Ebo Wikimedians User Group. In addition to the social media platform that the radio station had access to. So they were able to engage lots of different audiences in this way. And their main goals in this project was to encourage listeners to engage with Wikipedia generally and to increase readership. So now I want to just show a brief clip of what this show sounded like for folks who were listening at the time when it was airing last year. Find it on Wikipedia Monday at 7.30 AM only on The Good Morning Nigeria Show on the 96.9 Cool FM. Oh yeah, it's the brand new show on the coolest breakfast show in the whole world. The Good Morning Nigeria show brings to you find it on Wikipedia. My name is Mahogany. And my name is Ken, 7.31 AM, 30th April, 2018. We're so excited to bring to you this new exciting brand new show. It's all about finding it on Wikipedia. So real quickly, whether you're near your laptop or near your phone, go down to www.wikipedia.org and search on that page and make yourself a little bit acquainted because I'm gonna be asking you two simple questions from that page. Either on your laptop you can find on your laptop or on your mobile phone. We're gonna ask you question A and question B. And once you get both of them correctly and not either or, you gotta get two of them correctly. Yeah. You guys, and if you get it correctly, you stand a chance to win yourself. $50,000 are about you to go shop, shop, shop till you drop. Now, let's throw out the numbers for those who say, oh, you're no fast way, too fast or too slow. 08099920275, that's the WhatsApp number. 08099920275. Oh, you can't. So that just gives you an idea of what the show sounded like and how to, you know, I think Zuma did a great job of selecting really great radio hosts to really bring in attention to get people excited about exploring Wikipedia and to participate in these contests that they ran over a six week period. So what were their outcomes? So they ran, they actually planned to run four radio shows, but they were able to run a whole six radio shows over about a two and a half month period between April and mid-June last year. Interestingly, they selected a radio show that has quite an impressive reach of listeners in Nigeria in general. So the radio station has about an 8% radio share, meaning listenership over in Nigeria. So conservatively, an estimate of how many listeners that they actually reached was probably in the range of about 30 to 40,000 listeners. Just in Abuja alone, and they also have internet radio as well for this station. So it's likely that that reach was much further. And then over social media, in terms of responses to the contest that they ran, they had over 230 individual responses or unique responses over social media to their contest. And when they did have a winner who came in or when there were winners, the winners were asked to come in to pick up their prize. So they captured their photo and a little bit of information about the winners as well. So they have these posted on the project page of their grants for those who want to see and learn a little bit about the winners of Find It on Wikipedia. So what is next? Ozama is very keen to grow this program. She was very excited by the amount of reach and the amount of participation enthusiasm around Find It on Wikipedia. And she would like to be able to grow a network of radio shows focused on contests or other content on Wikipedia or other Wikimedia projects. And so if starting a radio show is something that you or if you know someone in the movement who is involved with radio or would like to bring someone into the movement who's involved with radio to produce such a show, please reach out to Ozama using this page here. It's a new idea on IDLAB called the Find It on Wikipedia Contest where her goal is to grow a network of radio programs in order to spread out this impact and to share what she has learned about working with Cool957 FM in Avuja with others in the movement who might also want to do outreach to new readers using radio as a medium. And thank you very much for your time. If you have questions, please feel free to either contact myself or Ozama if you have questions about how to produce a radio show in your local context. We're more than happy to share what we've learned. Throughout our experience running the programs. And then just as a fun bit, I used to be a radio DJ back when I was in university so I just included a small picture here of me producing radio circa 2007. Ha, ha, ha. Thanks very much. Thank you so much, Grace. It was very interesting and I hope audiences having fun. And now I would like to invite on stage Piplop Anand from Nepal. He would share street campaigns they did in Nepal, Bilboot campaign and Riksha campaign. They have been very innovative ideas flowing around and I would like to invite Piplop Anand. Let's give it on, let's give hand, Piplop Anand, hey. You wanna connect yours? Okay, here you go. Can you do it here? Whatever you're doing here. Can I open it from here? I don't know how this connection works. Okay, he's coming. You ready? Can you just open them up? Okay, here you go. I want to introduce a project that we have done in Mithili Wikipedia and Nepali Wikipedia this year. The campaign was introducing Wikipedia to new readers because in a country like us, there are, you know, we have to reach out to more people to know about what is Wikipedia and what Wikipedia is all about. So we introduced a campaign to introduce Wikipedia to the people. So we started this campaign in a small city of Nepal. It's Rajvira and we took Mithili Wikipedia to them. So we did a Riksha campaign to know people about Wikipedia because Riksha is one of the famous transportation. So we did it, Riksha campaign, to reach out to more people about Wikipedia. So you can see in the readers, you know, in Mithili Wikipedia, before the campaign and this is the start after the campaign. So we saw the increment in readers after the campaign or we didn't have so many readers but after the campaign, we have readers because people go and at least browse what is Wikipedia, what is Mithili Wikipedia, because the language of Rajvira is Mithili. So people go curiously and search that, what is Wikipedia and what is Mithili Wikipedia. And this time, we have done another project which is related by Tulsi Bhagat, one of our community member. He done Wiki Awareness campaign in Nepal. He's actually living in Janakpur and he did this project in both Mithili Wikipedia and Nepali Wikipedia to improve the recognition of Wikipedia. So I want to share some pictures. So here it is. We fixed the billboard at the main center of the city so people can know about Wikipedia. So at least people can watch once in a day what is Wikipedia and we describe what is Wikipedia in that board so people can easily know about Wikipedia and it can be searchable for them. Thank you so much people, that was very inspiring. And I would like to invite on stage Mark Mikhail, he will talk a very interesting case today about increasing Wikimedia's readership. Welcome everyone, have a big round of applause. Possible. Hello everyone, thank you for coming. I'm gonna have this lightning talk to talk about readership and local content. Actually, I want to convince you that local content is a safe bet if we want to increase a Wikipedia language edition readership. That is if we want to increase the number of page views. So what is local content? We talk about local content as everything related to the place where the Wikipedia language is spoken officially or by natives. Local content is a term that is very much used. I also use cultural context content in my research, perhaps I use both. So my project is named Cultural Diversity Observatory. It's a project about creating a space where to work on language gaps on actually cultural context gaps but I will not talk about gaps. I will talk about local content, just local content. So what I do is to collect a data set for every language edition which I name cultural context content. And this data set includes places, people, traditions, language, all sorts of articles with a relationship with the context. Sometimes there is a clear mapping between let's say the place where it is spoken like Iceland and a single place in the language. And sometimes the mapping is a bit more complicated and language is spoken in several territories like the case of Italian in Italy and Switzerland or even in, let's say, more spread languages like English, Arabic, et cetera. So in order to do this, I use several features, geolocation, category, graph, keyword, we get the properties and I put it in a machine learning process to finally obtain this local content selection, the cultural context content. So what is the extent of local content in Wikipedia? It really depends on the language. But among the first 40 languages in terms of number of articles, it's a quarter. A quarter of each Wikipedia is about themselves. There are territory, places, people, traditions, et cetera. In some languages like English, it's 44%, Japanese 60% and in some others, it's much slower, much smaller, like Catalan is 17%, Swedish is 15%. It really depends on the language. But this local content tends to be much more developed, we have many more images and more references. So should we encourage people to create local content? Is it something that we might be ashamed of because it might not be notable enough? Well, the answer is local content is read. Local content is read. If you look at the top 10 most read articles with more page views, we see that in the English Wikipedia, there are eight out of 10. In the Africans, seven out of 10. This tends to be the rule. And even if we take a larger selection of most read articles, the first 100, the first 500, the first 1,000, local content still has a high percentage. It has a higher percentage than the number of CCC, and the percentage of local content in that language. So we could say from this that it's quite a guarantee that local content is going to be read. First, when I was analyzing local content, I thought that at one point, it would stop being created. We would get to a point in which local content is created, it's over. We have the geolocated articles, we have the main historical figures, and then there is no need to create more articles on themself, but this is not really the case. The case is that local content is created on a monthly basis at the same rate of the percentage of local content in the Encyclopedia. Here on the left, we have a graph in which we see for the Catalan Wikipedia, the number of articles in local content created by year. We see that 2010 was an important year, but still 2014, 2013, 12, it's still being created. And on the right, we see the same graph aggregated by number of page views. So if only those first articles on the geolocated places and most relevant people were seen, the 2010 and 2010 would be really big, but it's not the case, still 2015 and 2016, it's still very big. So in a way, we can say that the readership of local content explains that Wikipedia has the role of illuminating people's needs on their area. So it's a tool to contextualize the news, it's a tool to contextualize the activity, the daily activity, the daily life activity, and for this, it is very important. So I said before that among the first 40 Wikipedia's local content, it's a quarter. Well, I should say that this is the exception. Unfortunately, more than 150 Wikipedia's has a local content which only takes 3% of their Wikipedia. And this either means that they are creating a copy of a bigger Wikipedia with a Western point of view. It means that maybe they do not have access to enough sources or they do not trust themselves, they're worth the value of this material, of these traditions, of their important political figures. We have 92 Wikipedia's that with not even 100 geolocated articles, 150 with not even 100 articles with the name of the territory or the language in it, and almost 200 without 100 men or 100 women from the places where the language is spoken. This is really, really bad for a healthy Wikipedia that is illuminating these needs of the people living there. So I work also on, let's say, a quite inverse with an inverse way of thinking. Usually the local content is best created by the language itself, by the language of the Wikipedia. Well, let's think it the other way around. We have 200 Wikipedia's of languages which coexist with other languages in the same territory, either because colonization or immigration, but they do speak other languages of higher status, higher social status, higher in education, business, et cetera. This is perhaps, one case is the Uganda one. In Uganda they speak English besides the Uganda language, and they have a Wikipedia with 1,000 articles. 1,000 articles, but just 3% of articles on their local content. This is really small. And so what we can see is that, for instance, the president of Uganda exists in English Wikipedia, but it doesn't exist in Uganda Wikipedia. This is really wrong for a healthy Wikipedia. So they are missing geography traditions, politicians, and they do not get to this sense of normality that every Wikipedia should have. For this I created a simple interface. It was a few days before the conference in which you can select the target language, in this case Zulu, the missing articles. You can select a particular topic of inside the local content, whether it's men, women, monuments, different segments or topics, and then you can select the origin language, the source language, and the feature by which you want to sort these results. So here, for instance, we see for Zulu language, articles that exist in other languages, and we see Italian, German, Dutch, Africans, but do not exist in Zulu, sorted by number of inlinks, and we see that some of them they are quite popular mainstream, but others are quite interesting because they talk about universities, and relevant places. So I think that new Wikipedia should not start by creating the standard view of Wikipedia, of an encyclopedia with mainstream topics. They shouldn't create Julius Caesar, if they are not in Europe, for instance, and instead they should start creating what is relevant for the neighbors and for people who are going to use this Wikipedia. We should encourage them not to build another Wikipedia, but to create their specific knowledge, actually this knowledge that at the same time might get lost if they do not contribute it. So I think that, and we are quite aware of this, that part of the success of Wikipedia has been that it has been, their articles have been positioned in Google and in other browsers in other search engines very well. And so I think that we should try to create a virtuous circle by creating local content which will achieve a better positioning, get more page views, and increase the number of readers, the number of editors. And so the Wikipedia will get to a better stage and a sense of a healthy community and for these languages additions. So thank you very much. If you have any question, I'll be happy to answer it. Thank you so much, Mark. Thank you. Thank you. Thank you, Mark. Thank you, Chris. And thank you, Beplev. And thank you, everyone, for being here. We will be taking a short break and we'll be reconnecting back in 30 minutes. We are, we will be there in Simba's car room. And upcoming next are how to apply rapid grants for our awareness campaigns and how different projects were formed by...