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Martha Rogers, Founding Partner of the Peppers & Rogers Group - Session Teaser

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Published on Nov 30, 2011

Standing Up and Standing Out: Where The Technology is Taking Enterprise Customer Relationships.

Listen to Martha Rogers, Ph.D., Founding Partner of Peppers & Rogers Group starting starting on December 1st (PDT) http://crm360summit.com

The idea of acknowledging customers as individuals who want to be remembered and served, based on what a company knows, is no longer novel, optional, or difficult. Dr. Martha Rogers, co-author with Don Peppers on eight books about building customer relationships, CRM, 1to1, and increasing customer equity, will talk about why technology not only facilitates, but also demands, better and better relationships with customers. And what happens next.
Dr. Rogers will talk about:

• Trends in building profitable customer relationships
• How to improve your customer service by getting the basics right
• What social media, including Social CRM, and networking will require of every company
• Why 84% of marketers say "trust" is the biggest issue facing companies over the next 10 years
• Replacing old-fashioned "trustworthiness" with something prized by customers: Trustability

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