 Data science has become increasingly important in our daily lives, with applications ranging from business analytics and production to marketing and medicine. In education, however, its potential remains largely untapped. This article discusses how data science can be used to increase the value of high education and create a more technologically flexible society. It also examines the text mining and natural language processing algorithms that are being used to extract knowledge from raw data. This article was authored by Natalia P. Volkova, Nina O. Ryzen and Marina V. Neary.