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Social Networking or Notworking: The Value of Social Media in Business

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Uploaded on Jan 19, 2010

In this debate we explore the relevance of social networking - Facebook, MySpace, etc. - to business. A lot of assumptions are routinely made about the benefits of social media; we call some of those into question. For instance, what are the consequences of expecting workforces to exploit their social networks for organisational benefit? Does social networking improve business performance?

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