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Published on Apr 12, 2018
A bold challenge, a fearless experiment and ultimately, a spectacular failure. In 2001, sports entertainment titans Dick Ebersol and Vince McMahon used the marketing behemoths of their respective companies -- NBC and WWE -- and launched the XFL. It captured headlines and a sense of undeniable anticipation about what was to come. Watch the full 30 for 30 on ESPN+.