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West Elm To Open Boutique Hotels

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Published on Sep 27, 2016

Interior decor and furniture retailer West Elm is expanding into the hotel business. http://pursuitist.com

The Brooklyn-based retailer and subsidiary of Williams-Sonoma announced yesterday that it will be opening West Elm-branded hotels across the US beginning late 2018.

no two West Elm hotel will be alike, the company said, and each will feature designs that reflect its neighborhood with artwork commissioned from local artists, handicrafts and decor sourced from the community and local coffee roasters, craft distillers, and bakeries represented on their bar and pastry shelves.

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