 Hey, welcome back to the channel. So in this video, I wanna talk about my 11 laws for how I write emails that pull in 1K plus in sales every day. So I've been writing an email every day for the last two to two and a half years or so. And now I can write these emails that are 200 to 500 words or so and get $1,000 plus in sales every day every time I hit send. And so I've come up with these 11 different email laws that help me to write these daily money makers. And if you watch this video to the end, you're gonna see what these 11 laws are. Now, if you're new here, my name is Sean and on this channel I talk about how to create internet income from writing online. So if you want more content around that, make sure you hit the like and subscribe button so you don't miss any of my future videos. And with that said, I wanna jump into my computer. I'm gonna show you what these 11 laws are. I actually wrote this out in a Twitter thread and I'm just gonna go over this thread with you and make sure that you have these 11 laws as well. So let's jump into my computer right now. All right, so this is a thread that I wrote on Twitter a couple of days ago but I know not all of you follow me on Twitter. I have 22,000 subscribers on YouTube and only about 6,000 or so followers on Twitter. So I wanna go over these 11 laws because this is how for the last two and a half years I've been writing an email every day and this helps me to put these short emails in and get one K plus a date and sales on the other end of that. So I wanna go over these laws so that you understand this is gonna help you write better emails and help you actually make money from your emails. So if you want that, then that's what we're gonna cover today. So law number one is to create mind movies. So a mind movie, I learned this from one of my mentors, Travis Sego. He always says to create these mind movies and paints a picture in your reader's mind and you do this by being super specific with what you're writing about. So a simple test that you can do for this for being specific is to ask yourself, can you draw this out on a piece of paper? If you can't draw it out on a piece of paper it's likely not specific enough. So an example of this would be saying you're stressed out like yeah, you might be able to draw that out on paper but a more specific way of saying that is maybe you're sitting at the kitchen table and you're seeing the bills stack up on the table. All the credit card bills coming in and you're worried about your finances. You can easily draw somebody sitting on a kitchen table and draw those bills stacking up. So that's what I mean by creating mind movies is just being really specific and asking yourself this question. Can you draw it out on a piece of paper? If you can, great. That means you are creating mind movies and being specific. If not, go back and see if you can make it a little more specific. So that's law number one is to create mind movies. Email law number two is to write like you talk, kinda. So what I do is I imagine talking to a friend at the bar over a beer. And when you're talking to a friend, you're having a beer, it's typically pretty conversational and easy going and friendly. And that's the tone that I kind of go for. But when I'm writing my email you obviously don't want the ums and ahs and all the rambling that goes on when you're talking to a friend. So when you're editing and you're taking out the writing that shouldn't be in there you can remove all those extra ums and ahs and rambling. But you wanna keep it conversational. You wanna keep your sentences short and you wanna keep it friendly and easy going as if you were talking to a good friend at the bar over a beer. So that's an easy way to think about it. The third email law is one takeaway from each email. And this one's really important because I see a lot of people violating this law and talking about too many different ideas in their emails. So what I ask myself is what is the number one thing that I want my reader to walk away with after reading my email? And you should ask yourself the same thing. So that could be a belief. It could be a lesson. It could be a feeling. It could be a piece of wisdom. It could be a certain way of thinking. So don't hop around from idea to idea. You wanna keep it on that one main takeaway. That one main thing that you want your reader to walk away from email with. Email law number four. And this is a big one. Consistency beats quality. So people get really hung up on quality and they use that as an excuse not to write. But when I look at my emails and I've been writing in email every day for the last two, two and a half years they're not all the best emails. So I have about 20% of my emails that are A's. 65% are B's or C's and 15% are D's or F's. So I'm not worried about having the perfect email. I'm not worried about having straight A's every time I write and send an email. I'm just focused on that consistency. Focused on hitting send every day. And the cool thing about consistency is it actually improves your quality too. When you are writing an email every day over a long period of time and you're practicing and just focused on hitting send and getting a little bit better every day and not focused on getting straight A's your quality is gonna get better as well. I'm a lot better email writer, email copy writer than I was two, two and a half years ago because I've been sending an email every day for so long. So that's law number four. This is a really big one, consistency beats quality. Email law number five is to stop teaching so much. So, and this is a true statement, right? Teachers get paid peanuts. They don't get paid very much in our society. So I learned this from the great Ben Settle and Matt Fury. They always say that how to in teaching is not what your email is for, right? It's not the only way to provide value. A lot of people think that they have to have how to content all the time, step by step in their emails and their content but that's not the only way to provide value. So some other things you can do is to share things that get the reader to think and behave differently. So that could be through a new story, a new insight, a new way of doing things. It could even be through entertainment and humor and make people laugh. So what you wanna do is either entertain people or create small changes in thinking and behavior. It doesn't always need to be teaching and also by sharing these stories and these new insights instead of step by step, here's how you do something, people are still gonna learn something from that. So stop teaching so much. Stop focusing on only doing how-to content. Share things that get the reader to think and behave just slightly differently. Email law number six is to use an inspo file. So the number one reason that I've heard that I personally had as well that people don't write emails is they just don't know what to write. So the solution to this is to use an inspo file and it can be as simple as taking out your phone. I have my iPhone and I just open the Notes app and every day I write down one idea that can be used as an email. Now you're not gonna use every single one of these ideas but whenever you're struggling to come up with an idea you can just go into this Notes app and you can pull out one of the ideas from there and write an email around that. So you just never know when a great email idea is gonna hit you. I'll be watching TV or watching a movie or be out with Jackie and my wife or in training or working out and a great idea will come to me and I'll write it down into my phone and I have 2,000 plus different email ideas that I can use from my inspo file. So if you are struggling to come up with ideas it's because you're sitting down in front of a computer and just waiting for it to hit you. You need to be able to collect these ideas as they're coming and you can use an inspo file to do that. So take out your phone, open your Notes app and make it a habit of every day writing down one idea that you can use as an email. Email law number seven is the perfect email length. So I get this question a lot like how long is the perfect email? How long should an email be? Make your email as short as it needs to be to get your point across, okay? So I'm often in the range of 200 to 500 words sometimes less than 200 and I spend my editing time not adding more to it but removing 10 to 15% of my email. So what we're trying to do is say more with less and an email that is too short is a lot better than one that's too long. If you have an email that's too long you're gonna abort people that'll end up having them unsubscribe or not wanting to read your email because it's too long. So we want it to be short enough to get your point across as short as it needs to be and leave them wanting more, right? So at the end of the email they should be wanting to read your next email and your next email. If you are writing emails that are too long and boring the person they're not gonna wanna read that next email because it's gonna be like, oh, this person sends emails that are way too long I don't have the attention span for that and I'm just gonna stop reading their emails. So the perfect email length I'm often in the range of 200 to 500 words but I'm always trying to shorten it down and say more with less. So this is an important one there's a question I get a lot the perfect email length is to make it as short as it needs to be to get your point across too short is better than too long. Email law number eight is to make it worth reading. So people are super busy and distracted more distracted than ever so we need to be sharing something that's worth stopping what they're doing to read. If they open your email and decide it's not worth it or it's not relevant to them they're not gonna read your future email. So we wanna make sure that every email is worth reading. So ways you can do that empower them keep it relevant to what they want and what's interesting to them. Make them laugh, share something thought provoking the person should be glad that they're reading your email. So don't just write an email with junk things that are not relevant to the person just to write an email you wanna make it worth reading, right? So consistency still beats quality the other email law I don't remember what number it is but we wanna still make sure that it's worth reading we don't wanna just be writing junk and sending out junk. So make sure that your email is worth reading empower them, keep it relevant, make them laugh share something thought provoking share something that gets them to think or behave slightly differently or get them to look at something slightly differently. Email law number nine is to sell every day. So this is another question that I get people are afraid of selling they don't wanna seem spammy or scammy or anything like that or aggressive but I sell in 100% of my emails. The difference is 90% of the time it's a soft sell. So a soft sell is giving someone the opportunity to buy a hard sell is aggressively telling somebody to buy now. So it's not a matter of if you should be selling but how and I'm mostly on the soft selling side unless I'm doing like a launch and it's on the last day and I'm telling everybody hey, if you wanna jump in by the deadline you need to buy now. That's when I'm hard selling is at the end of a launch or a promotion and there's a deadline involved. But what we wanna do is give people an opportunity to buy every day. So if you join my list if you go to SeanAnthony.co and you join my list you'll see this happening in every single email you are able to buy something. There's gonna be a link there for one of my different paid offerings where you can buy but I'm not hitting you over the head with it telling you to buy now in every single email. Only in 10% or so of my emails am I actually telling you hey, buy this right now because there's a deadline or something going on. We have limited spots. So sell every day I sell in 100% of my emails but 90 to 95% of the time it's a soft sell. I'm just giving someone the opportunity to buy with me. Email law number 10 is to exaggerate but don't lie, right? Exaggerate is just taking a normal situation and making it seem bigger. So some examples, you weren't surprised. You were shocked to your core. You didn't close the door, you grabbed the doorknob and slammed it shut. You weren't scared, you were terrified shaking in your black Chelsea boots. Here's a bit of mind movies going on, right? You can picture that. So exaggeration makes your emails pop it makes it more exciting it makes it more interesting and we're not lying we're just exaggerating the situation, right? So surprise is just a normal word that you can use shock to your core that makes you feel something that makes you see something in your head. So exaggerate but don't lie just take these normal situations and make them seem a lot bigger. Email law number 11 is to create your own world. So obviously you guys know that I love Ben Settle stuff I've learned a ton from him and this is a lesson from him as well. So my email list is a world with my own laws my own language you guys probably have seen me using my own words and spellings of words my own storylines, characters, adventures I have my own slang and way of saying things I have my own characters I talk about Jackie a lot and my friends and different people in my business I have different missions and adventures for my civilians like my free content and my paid content and so create your own world your email list is like your own world and you can have your own laws and your own language, storylines, characters and adventures for that as well. So this is a really important lesson to help you stand out from everybody else I can tell you that when people join my list they tell me it's unlike anyone else's list that they've been on because I've created my own world with these different things here. So those are my 11 laws again, number one is to create mind movies number two is to write like you talk kinda number three is have one takeaway for every email number four is consistency beats quality number five is to stop teaching so much it's not the only way to provide value number six is to use an inspo file number seven is the perfect email length it's better to be too short rather than too long number eight is to make it worth reading number nine is to sell every day number 10 is to exaggerate and number 11 is to create your own world make your email list your own world and so if you wanna see this live in action on my email list and see these laws live in action and how I pull in one K plus a day in sales from sending out these 200 to 500 word emails join my email list go to www.SeanAnthony.co my email rainmaker newsletter you're gonna get my free one K a day offer buffet course and you're also gonna get lessons in writing emails that sell and get my daily tips around that so if you wanna see these laws live in action and get my emails so you can learn from them and model them go to www.SeanAnthony.co opt in there and you'll start getting my daily tips around that but anyway I hope that was useful and valuable to you those are my 11 email laws for writing daily money makers so if it was useful and valuable give it a like and I'll see you in the next video take it easy.