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Published on Feb 18, 2011
In this interview you'll hear about an a tactic to get your product into Wal-Mart, Costco, Kroger, or any of the other mass merchandisers in the US. Bill scouts for product opportunities. When he finds a good product, he contacts and hires a Master Broker to try to get the Master Broker to pick up the product as a project. Master Brokers represent you and your product and lobby mass merchandiser purchasing agents to get your product into their stores.