 how do we be the absolute best employer, and that has everything to do with, you know, compensation, training, upskilling, getting really clear on what is the career path for everybody across every single role in our practice, and going back to our discussion on technicians, which we didn't really hit on this much last time, but I think it's really the heart and soul of a veterinary practice. I mean, this is, if you ask a doctor what made your day great or terrible, sure, the horrible maybe client that came in and ruined your day, it happens, and that we saw in the comments, right, last night, but even more so on a day-to-day basis, it's like, did you have the support you needed from the team, and what's the culture in the practice and the technicians and the veterinary assistants that you work with and rely on, could they help you get the job done? And so for us, like, making sure that everyone has the skills that they need and a clear path for growth.