 initiative that prioritizes supporting underrepresented communities to attend the festival, any company is eligible to apply for complementary passes with priority being given to registered charities, not-for-profit and diverse owned organizations. SIPLA Health has called for a review of its media duties account. The account is currently managed by Madison. According to sources close to the development, the size of the account is estimated to be around 200 crores. The peak concurrency during the nail biting World Cup match between India and New Zealand on Disney Plus Hot Start touched 5.3 crores, shattering the record of 4.4 crores during the India vs South Africa match earlier this month. This week exchange for media caught up with Coca-Cola companies Arnab Roy where he spoke about the company's biggest ever promotion and advertising spending during the H2. He also spoke about the business growth in India and South Asia and why comes up with taking the lead in promotions for World Cup. The drop guidelines are open for public feedback to 31st December 2023 post which they will be finalized. These guidelines aim to ensure that advertisements are free from greenwashing practices.