 Metas Threads app surpassed 100 million accounts since launching on July 5th. Why are we seeing so much excitement over threads and why would an algorithmic feed be a boon for threads when it wasn't for Twitter? Are we supposed to be impressed by 100 million? Yes, you're supposed to be. They just hit the buttons like most of us did that are part of Instagram that has a gigantic two billion. To your second question, is the algorithmic feed? I don't think that that matters. Unless we are talking about the future of threads and giving people the option to have an only followers feed. Because I do think that that is something that is important. I do not believe that having an only algorithmic feed will be a boon to them going forward. I will push back a little on the unimpressiveness of 100 million people because. Yon, Rich. Yon. Yon.