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Published on Jun 21, 2011
With iTV features, advertisers can utilize the drawing power of interactive prompts or "overlays" to connect with consumers in a more active and significant way - all with a push of the viewer's remote control.
Go beyond just watching television with iTV.
Telescoping is an interactive overlay on a TV commercial that allows advertisers to free themselves from the restrictions of a 30-second commercial and extend messaging about their product or service on demand.
Telescopic spots are more effective than non-telescopic spots across four measures
- Purchase Intent - Attitude toward brand - Attitude toward ad - Day after recall
Telescoping has been shown to have superior ad recall, equal to or better than 3-repeat linear spots.