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Comcast Spotlight: Telescoping - Interactive Television (iTV) Advertising

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Published on Jun 21, 2011

With iTV features, advertisers can utilize the drawing power of interactive prompts or "overlays" to connect with consumers in a more active and significant way - all with a push of the viewer's remote control.

Go beyond just watching television with iTV.

Telescoping is an interactive overlay on a TV commercial that allows advertisers to free themselves from the restrictions of a 30-second commercial and extend messaging about their product or service on demand.

Telescopic spots are more effective than non-telescopic spots across four measures

- Purchase Intent
- Attitude toward brand
- Attitude toward ad
- Day after recall

Telescoping has been shown to have superior ad recall, equal to or better than 3-repeat linear spots.

Want to learn more about how iTV can help your business? Be sure to contact your Comcast Spotlight AE today: http://www.comcastspotlight.com/conta...

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