 One of the profound changes I've had to make in my marketing over the years is to stop listening to the mainstream marketing teachers that are essentially training us to market to other people's reptilian brain it's the part of the human brain that evolved from our common ancestry with lizards and it is governed by Impatience by fear by greed Essentially, it's the baser parts of humanity Right. I mean because if you think about the best parts of us, it's not it's not the fear. It's not the greed It's not the impatience, but that's how marketers many of them get to us They use the messages that make us feel like if we don't buy this if we don't join this We're going to be sorry. We're going to not have as good of a life. We should be afraid of this deal going away Now there is of course, there are authentic deadlines and I've written about that. I've talked about that you can Google Authentic deadlines George cow and you'll find my blog post about that but what I'm talking about is the overuse or the fake use of deadlines as well as Things that make us feel like oh if I if I simply buy this product My problems are all solved so deception fear greed but so let me actually show you a real example that I Screen captured a couple years ago now because I haven't been following these kinds of marketing for a long time But I want to show this to you because you'll get the sense of what I'm talking about here So let me share my screen and what you're going to see on the screen is an actual Yeah, it's a it's a screenshot that I took and then I wrote some things to point you to the different parts of The screenshot so give me a moment and I apologize There's a lot gonna you're gonna see a lot on the screen, but I'll walk you through it step by step. Here we go Okay, as you can see here, there's a lot going on in this image. This was the actual screenshot right here in the middle, right and And This screenshot was hiding a mind map that They were trying to get us to put their put our email address in so that we could have here we go. Sorry. Okay, so yes, this this Pop-up was hiding a mind map and we had to put our email address in in order to see the mind map Okay, so let's talk through what examples are of what lizard brain is first of all wait, right? It says wait here, of course feeding our impatience. Don't leave empty-handed empty-handed suggests Oh my gosh, I'm going to be missing out. I should be afraid and I should be greedy too, right? Take this with you, right? You can't take this with you because you have to give your email address in order to access it So there's nothing that they're actually giving us steal Okay, why steal have you have you heard the other marker to say steal this steal that Why are we stealing? Stealing is playing on our baser instinct about gaining an unfair advantage over other people Why are we trying to gain an unfair advantage over people because of fear because we're afraid that if we don't get an unfair advantage We will lose in life and we will be sad and we will be you know other people will be winning We don't have to steal anything We can We can learn we can educate ourselves. We can improve ourselves We don't have to ever steal anything right our number one secret. It's not really true I mean, it's not really the number one secret if it's a number one secret. Why are they not selling it? Obviously, it's a lie and secret of course suggests that You know, it is something that if we don't get in on you know, we will always be outside and not in the tribe It's something that only the insiders have right That doubles your webinar results instantly Of course, it's never instant because you still have to do a ton of work and it never works for everybody Right. So this is lie after lie after lie Even if you're already crushing it with webinars now, why why do people say crushing it? Why do we have to crush anybody or crush anything? All right, the crushing is like you are basically crushing the competition You are destroying other people's lives So that you can have again an advantage over others. It's a it's this idea of this. It's a it's a violent mental idea Of of power over others rather than collaboration with others. See all these things we just a lot of us are Unconscious about these things, but we know something is off. We know something is wrong We're just unconscious about it. And if we use these kinds of things Our conscience will constantly be bothering us. That's something's not right We can't fully be empowered in our marketing until we feel aligned Right with the kinds of words and kind of ideas that we're actually promoting out there guaranteed What's guaranteed you first of all, this is free. So you can't what are you going to guarantee me and plus I have to do the work Right Just by doing the work. It's not guaranteed results. Nobody can guarantee you results by the way if if if No one's has told you nobody can guarantee you results Not even not even if you follow their stuff step by step Because everybody's different every situation's different Right, even if you follow everything correctly step by step nobody not a single teacher Or expert can guarantee you any results. That's why I never say that I never use the word guarantee Unless it's about satisfaction guarantee if I'm giving money back So sure if you're not satisfied happy to give you money back, but I can never guarantee any results, right? Okay, rush me my mind map rush, of course plays on our impatience Part of our lizard brain and rush me my mind map. It's not my mind map You're giving it to thousands of people. Why is it mine? It's not mine Right, it's everybody's right that you're giving it way too. So this is this is a A very extreme example But you're going to see this kind of thing all over the place So I want you to start paying attention As you go and look at your emails today As you surf on facebook or wherever youtube or or surf the web Look at what kind of lizard brain features the marketers are trying to stoke from within you Because here's the thing If we give in to that kind of marketing if we start doing that kind of marketing Thinking well god if I use fear and patience and greed, of course, I'm going to get more sales In the short term Of course because human beings are easily manipulated We we are scared. We're easily scared. We're easily wanting to be in the tribe You know, it's easy to get sales if you use lizard brain neuro marketing neuro marketing. That's a thing It's a thing neuro marketing is to Manipulate the human brain to get us money. Okay It's easy. It's easy to make money that way in the short term But what happens in the long term your conscience will keep bothering you. This is there's something not right about this I can't do this much longer, which is what happened to me I was doing in the beginning and I I just couldn't as a as a somebody like me. I bet you are like me We both want to live a life that's purposeful That's aligned with deeper values that we can have we can live a life that we can be proud of If that's true, you can't doing this stuff, you know, it's going to eat away at you Number one number two it creates a world of more lizard brain people It it makes your audience More attuned to fear and impatience and greed Okay, and scarcity and when you when you train your audience like that You end up with clients that Are not the best fit for you And so once I stopped doing the lizard brain stuff and started saying no, I'm going to commit to doing marketing from a higher place I'm going to appeal to people's higher virtues rather than to their base or instincts And if I appeal to people's inspiration if I appeal to their sense of Wanting to take care of themselves or take care of other people Guess what? I I attract the best clients now And all of you, you know, and I track the best supporters and the best fans Really, I mean, have you noticed like my people are amazing every everybody who comes into my courses and my programs Say my god, you or you attract the best people. Why? Because I market to the best parts of human nature That's why I attract the best people and I want you to attract the best people too So anyway, I hope this is inspiration for you That we can this this beautiful idea that we can align How we do marketing with our higher cells or with our deeper values however you want to call it And at the same time attract our favorite people to us It's just it's what I found to be true over years of experimentation And you all can see how each other is amazing That's it. So I hope this is inspiring and as always I'm I I'm so happy to see your comments and your questions And I'm going to give you a moment while to add your comments while I see if there's any from the live commenters that I want to address here Okay, so I just want to thank you so much for joining me Judith Subhan Laurie Lauren Rian captain Lisa Kim Thank you all for your support for your comments and to go forward today Become more conscious of how your lizard brain is being triggered by marketing And decide not to support those companies and those businesses because they're today. There's so many alternatives right and then from yourself know that you can market to people's Spirits to people's higher values And build a real community of kindred spirits All right I wish you well. I'm george cow. I love talking about authentic business and authentic marketing if you enjoyed this video I think you'll benefit from others that I make as well. So I'll see you In the next video. All right. Take care