 My name is Mary Brewster. I'm an empty nester, and I'm the founder of American Flora My daughter graduated from high school the year my boys graduated from college So when she went to college, it was pretty hard to adjust to that American Flora's a sustainable fashion company. I decided to create it because I Wanted to design my own dancewear, you know made in America with a sustainable fabric When I was starting American Flora, I was feeling like I'm really doing it Not that I didn't have a lot of challenges. I Was interested in talking to Nancy about growing the business and what kind of social media is the best to To make people aware of my business I'm Nancy Collimer, and I am a writer and coach around second acts The thing that I love about Mary's story Is that she has a business that really pulls From her experience as a dancer her love of art and her desire to give back It sounds like you have a lot of clarity around Where you would like to take the product line the second piece of the puzzle Is to really think about who is that ideal customer? I would love to have you work on a worksheet Then it will become much easier to hone in on marketing channels For people who are older putting a business online can feel a bit overwhelming You would think that with all the dancewear that's being produced You know wouldn't be that hard to find something that you really liked both in fit and feel But I felt like there were so many companies that weren't right for me This is one size And it works for pretty much everybody because of that I started thinking this would be something that would be really fun and challenging and So great if I could make things that a lot more people could wear a lot more body types could wear I went over your questions and I think I answered them pretty well I think the name of the game when you're trying out these different marketing channels You try it out in small ways and see how it goes This product the idea is something that speaks to the 50 plus demographic and then so many younger people as well I make these short skirts and long skirts that can be worn as tops or skirts And they love that because that's a couple of outfits in one That may be the direction that you really want to concentrate on If that's the product that you're really hoping to sell more of It was great talking to Nancy again these past couple of days have been really helpful for me I follow the inspirations that I get and I get really psyched to keep on going with American floor and see how it can grow and Change and I can bring in more people to sustainability and made in America Some people may see this as a second act, but I really don't feel that way I feel like everything that I've been doing through life is Guiding me and bringing me to another great place and this is just one of them