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Published on May 19, 2010
The Al Basama Al Beeiya (or UAE Ecological Footprint) is a federal initiative aimed at inspiring people to reduce their individual footprint, currently the largest in the world. The desired outcome of the animation is to get UAE residents to recognize the scarcity of natural resources and the need to live within resource means as well as to understand the environmental implications of their lifestyle.
AYA is the creative agency that met the challenge of research, scripting, narration, concept and animation direction.