 This is where is that's why that's that's that's why like When I when I'm speaking to someone and just when I just look at this this whole platform and this strategy alone Just Facebook ads in general when I when I when I look at this and approach this my whole thinking process is Most people when they go and spend money on advertising, they're looking for an ROI right away Like if I spend this dollar, I better make a dollar right back. Yeah, that's how something Yeah, it does not work I used to think of it that way Sometimes it does depend on what you're doing depend on your business model depend on your product Depend on your service. Yes for sure I know many many people many many people that run ads today and make money today because that's our model. Well, shit That's they're they're selling a product. They're selling a physical Yeah, right. Yeah, you Exactly so so my point is is that there's some people that can run an ad today and make that money back today Because of the product or service that they sell Some of us It's it's more of a longer term Approach some of us. It's like, okay if I spend that dollar today Then I can I can I can I can bet that I can bank on and I can depend on that money coming in in the end because of My sales process right real estate your perfect example But my point is my point is There's different perspectives to look at this so one perspective would be okay We spend money today we make the money right back today because we're selling a physical product or we're selling our service and we can sell it today But a longer term a longer approach a longer sell cycle Which is what real estate is a longer sell cycle the way we the perspective that we need to be looking at this Facebook ads specifically is the long-term Effect the branding, you know any people? Yes, okay. Well only if only a few leads came in But 2,000 people actually saw my face Yeah, and these are people that live four miles down the street nine miles a mile down the street My neighbors just because I didn't see it in my news feed my neighbors could have That's why there's value to that That's why like I I stress on video and I stress on facebook ads because the value There's value on that and that's and that's something that can't always be calculated upfront Right value there's value there the fact that a couple thousand people saw my face. In fact, it wasn't just my face It was a video of my face, right? Yeah The fact that a couple thousand people saw that and they all live in my backyard I may not be able to calculate that but there's value to that And that's that's the perspective you have to have it and look at it that way where it's like shit We're out with thousands of people be seeing my face in my backyard right now Right. It's like sowing seeds. It's sowing seeds It's sowing seeds you're planting a lot right now. You're dropping and sowing so many seeds in a 15 mile radius It's not even funny, but at the same time we're just getting started We're just getting started. You got to just keep it going. You got to keep it going keep it going like get to keep it going so This custom audience this this is yeah, this is this what it's all about so Hit that blue button create custom audience And what I was trying to say my whole point is is that as these two perspectives one perspective They're they're spending money on an ad today. They're making it right back The other perspective and the other strategy is it's a it's more of the long-term view No matter what you're doing. This is what it's all about is your customer audiences This is what you're getting also on the back end So not only was that face or that video viewed thousands of times by thousands of people. Yes, they didn't act right now Yes, they didn't click and go opt-in right now, but they saw my face. They saw my face. They saw my post. They saw my message, right? Um, so so the data what I'm also paying for is that data Which over here I'm able to create audiences and segment these different people That's powerful. Like there's value to that also So again, all I'm trying to say is how I look at the money how I look at the dollars spent how I look at the budget Where it's not just a lead that I'm looking to capture. There's more that I'm getting for that dollar There's more that I'm getting on this budget. I'm getting these custom audiences. I'm getting this data I'm getting that branding that wouldn't have happened anywhere else Right. Yeah, so so there's more that you're getting for your buck is what I'm trying to explain So this right here custom audience Again what it's all about hit custom audience hit the drop down and go to custom audience One custom audience and one super powerful custom audience is customer list So that's that's the email. So if I have an email of past clients If I have an email of past buyers past sellers Yep, I have some clients christine real estate clients That um have you know have good relationships with their escrow officers and and their title reps And and and and you know the title company I have some you know some clients where they have really good relationship and and and these title companies will give the agent a list And give them a list of of data give them a list of Everyone who purchased a home in this area in the past five years Yeah, my girl would do that. We also have um A couple of programs on our mls, but my my uh my title girl the christine Yeah, christine. Here's where the money is If you can get that list That is gold A list of what get a list of past buyers get a list of buyers get a list of everyone who's purchased a house Yeah, but why do I want to attack uh want to get with them? Here's what here's the magic here's the magic and this is the next this is next level stuff that I haven't taught you yet but this is where This is where it's all all all all that so everything i'm explaining everything i'm teaching you everything about this platform at the end of the day at the end of the day Anyone who makes Money on with facebook ads and i'm talking a lot of money and my definition of a lot of money is let's just call it Let's just call it. Let's just call it. Let's just call it six figures a month So people that I follow and learn from and and inspired by our Online marketers and it doesn't matter what kind of business you're you're you're building It don't matter it has nothing to do with that the strategy has everything to do with the strategy The strategy is facebook ads So anyone that that that is that is running facebook ads and and and and is bringing in a revenue Of let's call it six figures a month right hundred grand a month minimum Wow get there the way they anyone that could be your business any realist it could be real estate your You know doing deals you're at a hundred grand a month and you run facebook ads to capture It could be anything any business, but here's my point Anyone that can anyone that's at that level And they're running facebook ads They're not running they're not just running ads like we are The way we're doing it is beginner So so as I teach you from the beginning It's all about running the conversion ad Creating the custom audience Retargeting the custom audience and gathering all this data This is only the beginning. This is not where your facebook Strategy or career ends This is the beginning. It's a building block. All we're doing is building a block. It's lego's. It's freaking jenga Like we're literally building a block This is block one the beginning when you start running a few conversion ads you start running a few traffic ads You get that brand awareness to a local area. You're warming up an audience in the very very beginning And then you're creating custom audiences The next level on top of custom audiences is where i'm saying everyone's at So anyone that's pulling in that kind of money six figures a month with their business and facebook ads is Is is the sole reason for it That's someone who's successful with facebook advertising and again They're not just doing what we're what we're doing what they're doing is they're targeting same setup Three steps same everything same everything, but the targeting changes the targeting now becomes A targeting of what facebook calls look alike So what facebook allows you to do is create a look-alike audience So what we're building right now is we're creating custom audiences We're creating our own Custom audiences and and and based on these custom audiences links are tied to these custom audiences Right based on what link a person lands on that puts them in a certain custom audience Now here's the deal Here's where i'm getting at here's my point and it's a long-winded Explanation to my point and why a title list would be so much would mean so much to you because of this As we create these custom audiences The biggest biggest custom audience that we're trying to create the most important I should say the most important x out of this real quick x out of this little window Go back to the back part this right here One of the most and it's one it's not the most important But it it but it is it is it is it's the most important The most important custom audience that we're trying to create here at the end of the day Is your seller guide leads? That's the that's the that's the most important custom audience is the seller guide leads Okay, right Here's the way facebook works. Here's the way custom audience works Once you have x amount of people that are in that audience You can then do more things For example, once a hundred people land in the seller guide leads audience Right, so once let's just call it six. You got six right now. Okay. Once 94 more people once we're at a hundred Once facebook tracks that a hundred people have landed on a specific list But it's really the seller guide list we're speaking of Right, then facebook allows you To create what they call a look-alike audience a look-alike audience is simply a clone of the audience That you're doing it on So we would be cloning we would be creating a look-alike audience around seller guide leads from other other people We're telling facebook. Hey, here's an audience of x here's an Seller guide leads Now I want you to do facebook What I want you to do is I want you to go find me a million more people that resemble and look Just like this they have the same buying buying patterns. They click on the same websites. They they they went through the same Um, they've been on zillow. They've been on redfin. They've been searching for houses Here's an audience of my seller guide leads. These are the these are people That that that that do and act a certain way online facebook tracks all this. They have 10 000 data points on all of us They know everything we're clicking on And one huge reason why is because the pixel When nowadays when you're online And you're on different websites That website has their pixel and facebook Yeah, you you only have to think about something's half the time and it's on face all of a sudden there it is Is right right and that's not really because of your thought but it thought it's it's it's primarily because you clicked on something before Something yeah clicked on something and that something Was online and that's something that you clicked on had a facebook pixel That's what you're seeing in your news feed now Because that person's just retargeting you or targeting an audience that has an interest in this therefore it's you So you're seeing that ad So here's my point though Once once audiences reach a certain number and it's the seller guide leads once that reaches 100 then again Facebook we can then go create a lookalike audience and all that is is cloning that audience It's saying facebook here's 100 people that are in the seller guide lead audience Go find me a million more that look just like them And in quote-unquote look just like them Is very detailed and and but but but what it really What it really pertains to is their buy is there is their is their their their patterns online They clicked on what they purchased their buying patterns like Their consumer behavior online is what it pertains to so if you can show me one person like for example I could take christine And I can take you to a mall like let's say you and I went to lunch. Let's say you and I went to lunch And I take you to lunch. We go to a mall. We go to a busy busy shopping center. We go to a mall I can easily and vice versa you to me But let's just talk about me to you I can easily take you walk you around the entire mall and find somebody that maybe looks like you And i'm just talking looks just visual looks now do they look like your twin? No, but maybe the same age Maybe same hair color Maybe same style That's so nice looks like you and if I took even deeper to a digital foot think to a to a digital A fingerprint And I went more digital and then I looked online and then we we we matched up the buying habits online to an individual Yeah, that's even crazier Yeah, so facebook that's what they allow us to do is they allow you to take that data Of these hundred people and facebook can go and find Tons more That resemble them So when you take a list from a title company of all these buyers that have purchased in the past five years We upload that to facebook as a custom Audience we then take the custom audience and because it has more than a hundred records on it We then take that custom audience and we create a look-alike audience and we say facebook. Here's Here's 50 000 people that all performed this one action Go find me a million people that look just like them Wow and then now one adds to that audience Yeah, and that's where we really crush it So I should ask my title person to give me a list of buyers In whatever area and williamson county. Yes. Oh my gosh. I would Year, what's that? Okay In the last several years. Yeah, like in the last like Get get a bunch of different lists get a list of those who bought in the last 12 months Those who bought in the last three years those who bought in the last five years See if you can get a few lists like that All right, I'll ask her what do they have list of they have Do it britney will do it for me Yes, yes, and if she needs a few bucks give her a few bucks You need she needs starbucks coffee gift cards under a gift card You know, I mean whatever like whatever you got to do because that that that could be powerful And don't don't mark my words but mark my words. This is how you scale it This how people this how businesses scale on facebook It's look-alike audiences and it'll look like audiences based on a previous audience that have that has done a specific action Okay, and and normally it happens around people who purchase or people who just opt in which is what we call a lead So if I was if I had a website and I was selling red handbags And and I got a hundred people to buy my red handbag They click if with their credit card, they click on buy now It takes them to a thank you for purchasing page I just like you often to your seller guide opt-in page. I go to your thank you page It's christine on video. That's your thank you page same when we buy stuff online I buy the red handbag. I put my credit card. I go to the thank you for purchasing page That thank you for purchasing page That's my custom audience of people who bought my red handbag I could take that custom audience Create a look-alike audience and now facebook will find me millions of people that are likely to buy a red handbag Okay, crazy I'm also going to check this remind thing we have on um on our mls and see what if they give you um email addresses Don't I wouldn't recommend buying a list like you could but then again You don't have to buy it on face on our mls Okay, well, we're perfect if you if you can get any list like that any list like that So so let's go back to what we were trying to do here. Go to kv core real quick There should be a way where you can export that list All we're looking to do is export it to a csv file Or a text file And you'll have that option you should see that option But I just don't know how to export it from here. There's there has to be a way to export it. You can Do that in in most um crms I would can some but some a lot of the more leads from um red fin Yeah, what whatever. I mean, especially especially ones that you sold to like actual clients Again creating again if you had if you had over a hundred people on that list You take that list we export it Out of out of kv core. It's still there. It's still there. You just you know, create a copy. You just I'd take your ass how to do it. Yeah, just export, you know a copy And then and then we take that we take that that excel spreadsheet and we yeah We upload it to facebook and create a custom audience And and and now that needs to be an audience a custom audience that you exclude from scene future ads but but That's also the audience that you use to create a look-alike So if you have an email list of a couple hundred past clients That would be powerful I don't have a couple hundred because a lot of my client most of my clients were up in dallas port worth Okay, okay. So then so then yeah, I mean That's something we need to play around with for sure if you can if you can get a list With britney and see if she can get me a list Yeah, yeah, and I'll look on that remind Okay, let's I'll check You should check check the box like to the left like the very very top right where it says name. Yeah that way all of them check and then Right where it says more actions click on that to the in the middle more actions See if that says anything. Um, yeah see so transfer contacts share contacts Export contacts. So go ahead. Oh, yeah. Yeah, so let's export. I know you can do we won't run the ad right now But I'm gonna show you I'm gonna take the whole set Email it to me. Yeah, email it to you. So go ahead and hit the green one. Okay, cool. So Your export has been queued within a few minutes. It will be sent. Okay, perfect. So let's um Let's give it a couple minutes and let's go check. I want to create an audience of this right now But but at the same time these are all Randoms, right? They're not all your clients, right? No, no, some of them are but not all No, there's a guy Did you I don't know if you saw the guy in here that he said his name was The f word you okay. Yeah So I don't I don't really him as a client Let's let's imagine this is a list of all clients. Okay So Let's approach it that way. There's a hundred and a hundred and sixty nine leads a hundred and sixty nine So we're over 100 right? We're over 100 For the look-alike audience. So let's let's use this as the example. Let's um See if you got that email Our clients Yeah, and then there aren't You should have a separate list though of all clients. I know but I know I mean this list I should I could I could fix it as um I think former client or I have them as part of my sphere But okay, like a lot of these people I've done business with this don appling Okay, okay Yeah, there's a bunch of here that I've done business with segment always always segment your email list for sure um for these reasons because now we're going to take this list upload to facebook and and and do some magic so But at the same time, yeah, we we want them all to be one type of person, right? Either a client either a prospect whatever like whatever but No, no big deal do that in the future But let's let's look at this list as if they were all clients. Did you um, did you get the email yet or no? Oh, I just heard something. Let me look. Okay. Yeah, see if that file came through it should have it's not a big file Come through let's see Okay, so all you're gonna do is yeah, you can download download the export at yeah, perfect. So click there And then now just open it up on the bottom left and then and then it should already be an excel spreadsheet Yeah, it's a csv file csv file. Yeah, so here's what we're gonna do. We're gonna name that file real quick. Let's just open it real quick Um, we'll have to do it now one Where'd it go? There we go. Okay You gotta click the bottom left. There it is. Okay, perfect cancel out of this one. Give her this little window cancel Yeah, okay, cool. So this is did it open up multiple times? Yeah, close out a few of them. I think it opened up Yeah, let's give it a couple so Imagine this is all a list of leads or all a list of clients, right or or or customers Yeah, all you want to be all email Some people only have text. Yeah, and that that's why the the minimum is 100 records 100 leads 100 people 100, you know names and 100 names That's the minimum But you really want to you really want a few hundred for those reasons because yeah Maybe some the email isn't the one on facebook. Maybe some is missing the email, right? So you always have the Yes, some aren't on facebook. Yeah, some are not on facebook So you'll always want a few hundred not necessarily a few thousand if you had a few thousand that's even better That's why if a title company can give you a list They got to have thousands so it's like and like that would be even better. But um In your case Those are all people I know or I have done business with The other ones the red fin and property boost those would just leads from those property boosts From facebook ads that I ran. Yeah for sure So in the future just segment those a little better Just make sure that those are one one type of person for again for these reasons because now we're going to be able to leverage it We're going to be able to upload it to facebook So so now we have it here. So let's go to facebook real quick. Let me just show you how to do this So you so you know how to do it? Um, and then you could just always do more in the future What the heck is hold on Okay Okay, so now right here all we're going to do is go to the blue button again and then custom audience and we're going to simply Upload that list and that's going to be customer list. So these are all the different sections that you can create a custom audience around The most popular is website and video But in this case when you actually have lists not everyone has email lists, which is crazy You would think you know people do businesses, but not everyone does not everyone does. It's crazy I definitely want to make sure you're you're getting everyone's email For for this specific reason. So over here all we're going to do this is just like a like a little how to prepare your customer list So we already have it in a file. So we're good. So just click on next So here just click the blue one next And then over here does your list include a column for customer value you could put no So just put no there. That's totally fine. And then Scroll down and then by checking the box you see right there at the bottom And then you can hit next and then over here. We're going to simply upload the file. So Click that look for that CSV file I guess it's this Yeah, I think those are both the same. Yeah, perfect. So that's we just need that one. Perfect. And then right here audience audience Name to the left. So go ahead and see if you can change that. Can you change that? Yeah, name it something So just name it name it anything random like we're just doing this for a practice um Oh kb core kb core perfect perfect perfect and then hit next Okay, so here's here's what we're doing. I'm going to show you And then right here. Yeah email phone number zip code. That's fine import and create the blue button Okay, so what we're doing with this is we're creating a custom audience Right away because we have more than a hundred records on this in this audience, right? Because we have more than a hundred The magic minimum number is a hundred one hundred Because we have over a hundred on this one. We're going to go straight into create a look alike Create a look alike audience Okay, so now we already gave it the name kb core The select audience location click inside that and that's where you can you can um You can type in either the country or even even just see if you could type in just the city Pretty sure you could type in just the city see if you can type in just the city I think it might just be and I think it might be see if you could type in the state You instead of austin type in the state type in texas. Yeah, see if you could type in texas Okay, so then it might just be see if you can go to regions and see if yeah, it wouldn't be countries. You're already in um The united states just I guess goes. Yeah put united states, but I want to know if you can go if click on region click on um hit the drop down go to regions and see if um Um Free trade. Yes. See none of those apply. So that's fine. Okay. So on so on on the countries just put just click on countries and just put us That's totally fine See us to you. Um, that's north america. Yeah north america And then I come to united states. Perfect. Okay, cool So then okay, so you can exit of that and then all you're gonna do is just you can leave it You can leave it at one percent zero to one percent So audience size ranges from one to ten percent of the combined population of your selected locations So a one percent lookalike consists of the people most similar to your lookalike source So increasing the percentage creates a bigger broader audience So we don't want to increase it. We want it as as small as possible zero to one percent So that's exactly what it is. It's it's it's it's people most similar to your custom audience You don't think I have to hit this get started button Go ahead and click on it, but I don't think it's going to do anything No, I can't even get it. That's fine. It's just um Just go ahead and just put back in the united states and then just click create audience Yeah Yeah, and this is still okay Okay, and it's fine since most of those people are probably from texas. Yeah, so that's why like The list yeah having one type of person on that list is so important because yeah It's going to create that that it's going to look for that type of a person So again people that purchased in the in the last few years or last few months or last year or whatever That's a certain type of person There's a certain type of person same buying patterns same that person has been searching online for homes Just like the other person has been searching Right facebook has all this data So and some who are searching online for homes may have one to sell Oh heck. Yeah. Heck. Yeah, so much more can come out of the deal for sure But what i'm just trying to trying to really explain is is this is not hard Like this is not this is not hard. It's not hard to really look at how this data is I got one person i'm telling facebook find me another one that that resembles this Based on data points, right? Like it's crazy like it's absolutely crazy blow my mind Yeah So so get get try to see if you can get your hands on on on some list and let's play around with that Let's test All right All right. I'll have coffee with britney and ask her. Yeah to see what And tell her exactly what you're doing you tell you say i'm running facebook ads I have a facebook ad coach and we're putting together like audiences and targeting people online Who fit this type of criteria who resemble this type of a person? So if you have a list of buyers like that's a type of person I could tell facebook to go and find me and I can go run ads and and find more Right, and there's one and there's another title lady who's been trying to get me to go have coffee with her So For me she's trying to get me to use their title company See these are people you need to be partnering with that need to be funding your advertising budget Your your title rep your your escrow officer your your lender Those three need to be paying for these ads And they for a sure would they I would like what I did like that's what I did like what was one strategy You know, I would have Yeah, I have a lender I use pretty exclusively. Oh my gosh, you need to Why would he not come out of the pocket for you? Yeah, so you think why is this on here twice should I get rid of this one? No, no, no, no, no good question Very good question One is the custom audience the other one is the clone So the other one as well is is the clone is the look like Oh, okay. Gotcha, right? So the question audience and this is the look the like audience. Okay So so now as we go and run our next ad watch go to hit the dots in the top left Go to ads manager and they just click just click the green button So now as we go and run an ad and to that We'll either run conversions or we'll run traffic Those are two different ads you can test a traffic a conversion set both of them up at the same time Let them both run for four days Look at the numbers and see which one performs conversions or traffic to a look alike Now that's a graphic one 178 compared to the others. That's why that something something doesn't make Something to work with that ad i'm telling you but every other I've seen it. No, no, here's the here's the reason here's the reason because the audience we retargeted the audience wasn't that big Oh, okay. It was only the audience we retargeted. Okay That's why that's why all this Consistency is what the name of the game is because we have to keep building these audiences. We want to keep building these audiences Because retargeting an audience after just one ad that you ran to them that that audience can't be that big, right? So that's what this one that that audience wasn't that big like a couple thousand people. It's not that big like You know compared to freaking The billions that are here like it's not that big. So that's why those numbers are that So when we run our next conversion ad, then our numbers will be back into the 1600 2000 because now we're running a conversions ad not retargeting a previous audience, right? We're running into a new audience in that area That's why our numbers are are going to be bigger. So it's conversions. We need to focus on on conversion ads right now Um And in this case in this case watch so now click the green button and let's just say let's just say we're going conversions let's say we're going conversions and um Go ahead and click on conversions and just go through the setup and let's get to you can just hit continue Yeah, hit continue and then over here because you know, your real estate An ad What's that? I don't think I have an ad ready. No, no, no, we're not running. I'm just showing you how to how to run it So now now we're right here on the first step the the campaign tab now with you always housing, right? Hit the drop down. You're always going with housing um in the special ad category and then below Always make sure that the that the campaign budget optimization. Yep, you're good go down I don't have to check this from no, no, you're good. This is just an example. You're good housing So we need so all right here always make sure it's off, right campaign budget optimization and then next That's it. That's step one. That's campaign. That's the first tab over here In that and instead of new campaign if I would name it for sure for sure This too if I was really you're gonna name that yep for sure So over here is where you choose that audience So now over here on this on the ad set level scroll down We'll scroll down. So now all we're doing is we're going custom audience right there. Click that box custom audience Nope, not that one right there. Click inside the box No, right word says search existing audiences So right there now You'll see your look-alike audience. So if you click on Click on custom audiences Okay, so maybe it hasn't populating I only see k4 Yeah, it might not have populated just yet. It might still be populating. Normally, you'll see it right away. Normally, you'll see it right away Should I see this yeah, click on that one special ad Okay, so it'd be under custom audience. It actually would look it actually would say look-alike audiences. Um Yeah, normally Yeah, that that okay, and then choose the event so the conversion event We'll go with that one. So click inside there and you're always going with your seller guide leads That's the conversion event and then um and then scroll down And then right here inside the audience. So scroll down You can go click inside there And then you'll see Maybe yeah, maybe it's maybe it just hasn't populated yet But right here you would see your look-alike audience It would be in the drop down it'd be in the drop down and you would see it right here and that's who you're targeting We definitely did it. Yeah. Yeah, so you'll see it there. You'll see it there. You'll see it there, but um Normally it shows up right away in this case It's it's it hasn't shown up yet, but you'll see it there. It look-alike audience will be there um And then all you're doing is scrolling down and and choosing the location updating the the the calendar and And putting in austin. I mean not the calendar, but the map so scroll up all right here Yeah, so the united states you would just that's what you would change. So you would change that Austin to the location you're targeting your 15 mile radius And and people living in and then that's it So and I have to type something in here, right? Yes. Well yet you would exit out exit out and type in your your location your area And so that's how you that's how you create a custom audience around a customer list and and turn it into a look-alike audience and then As you come over here and set up this next ad You're targeting the look-alike audience and you'll see that in the custom audience filled right there at the top so For some reason it's not showing right now, but maybe because audiences isn't isn't isn't that big but But it should it should have been big enough to to at least be showing but Go on facebook. We didn't get out and come back in Or something. I don't know. Yeah, no, that's fine. This is just the basic setup But but exit of this in the top left and then just go click on your your dots to the left Yeah, click on close. Yeah, or x out. That's fine and then um hit your your your Yeah, I need to you know to the very very right discard drafts hit that real quick Where very very right Yeah, top right discard drafts next to the blue button. Yeah, right there click on that and then discard all these Okay, perfect. Cool. Okay, so click on the dots in the top left and then go to audiences And let's just double check that look-alike, but it's it's there it just for some reason it's not shown up in the It might be because it's too small, but I don't think I don't think that's why it still should Should show up in the drop down Right there it's below 1,000. Um Okay, so then Here's the reason This kb core one it's populating It's populating So it's not available. So it's not available. That's why that's why the like audience is showing It's still populating Would you do that? Yeah, no, it's dynamic So you can work on it You can work and go and continue as it populates But in this case it's just saying straight up not available So We got to give that a little bit of time and then the look-alike audience will then show Okay, because there's no look-alike off of a not available Custom audience, which is kb core, you know, so Once that kb core audience shows available or once it shows below 1,000 if it shows below 1,000 That's that's still fine. And that's what that should turn into. So the not available should turn into below 1,000 And then where do you see not available? Right there I know it says populating No below not available Oh, this one. Yeah, this one says but this one doesn't Yeah, but we're looking yeah, but the the look-alike is off of the kb core The look-alike is off of the custom audience Not available because it's populating, right? Yeah, so therefore the look-alikes not available That's why you don't see it in the drop-down so Give that a little bit of time not days give it like a little literally like maybe a couple hours and then It should be below 1,000 and then and then the look-alike will be available Okay, at least you know how to set it up. So list email list That's the whole purpose of this entire video is email list is is is powerful because because you can create custom audiences All right. Well, I got to get more lists then. Okay sounds good