 My name is James Marshall and I am the CEO and founder of the Natural Lifestyles which is an Australian based Natural Seduction and Lifestyle Design Company, and I'm a returning speaker two times to the 21 convention My background is pretty colorful and checkered career Unlike a lot of seduction coaches I didn't come from a position where I would say like a technical guy a computer nerd or something and then suddenly figured out some System in my basement and then went out and started picking up chicks You know in LA My background was very diverse. I was a very nerdy shy and musically skilled kid I played the flute and studied opera singing at a young age Which was not the coolest thing you could do in Australia at the time and I paid for that dearly by being beaten up a lot Which led me to start Studying martial arts at quite a young age and I became very obsessed about particularly Shaolin Gong Fu or Kung Fu for you guys out there Kung Fu and This led me on a journey to actually travel to China live in China and eventually study in Shaolin temple So the background of my seduction abilities was actually forged In the mountains of Hunan Province when I was hitting rocks and meditating Because I learned presence. I learned how to understand myself at a deep level I learned how to have command over my body and my intention and How to read the present moment and there's a lot of talk about being in the now And awareness is kind of a new buzzword in the self-help industry It's very important to develop but it's important to understand This doesn't just come from reading the power of now and and thinking sometimes I should be more aware It's actually a lifelong process of truly living in the moment from that Your seduction skills skyrocket because a woman wants to be standing in front of a man Who is truly present and with her because then you get to create a magical moment? I went from that into becoming a hedonistic musician as I pulled out my flute once again and then started playing wacky funk with it Spent years traveling around Australia as a broke musician having a lot of fun became a massage therapist and Had a brief stint as a porn star in a feminist erotic a movie which is quite hilarious and then eventually More or less out of chance started this this business Which has then led me to travel to I don't know 35 countries around the world having wild adventures meeting very interesting men and women and Now spreading my message the natural lifestyles coaches primarily men although we have coached some girls from around the world in strategies and principles on how to naturally engage with women without the need to Have scripted lines or routines and at the same time how to change themselves from a core level in terms of their belief systems their ideologies in terms of what it means to be a man in this modern world and Also strategies on how to develop a lifestyle that naturally draws towards you passive social sexual and financial income and Creates a life that perhaps the Coen brothers would be happy to make a movie about When I first started this company about six years ago, really it started as two guys who were broke Didn't have any skills that they could make money out of You were looking at a Latin dancer and a and a funk musician at the time we started this company essentially to see if we could get paid to get late and We did and we started to get really good results with the students and over time as we matured as men and as people we started to draw in a whole lot of other specialists in different areas and What we saw was that in order to be really great with women You need to be a man who works on all aspects of his life Not just going out there and picking up girls because then it's simply a performance skill You turn on and off. It's something separate to you And so for myself, I know over my over the last six years I've gone through a massive evolution in conjunction with the company And I think what I teach now expresses that in that you need to be continually evolving and growing as a man and testing yourself Internally and against the world if you want to move past stagnation points if you want to remain young and vital and if you want to be attractive and to attract not just women but all the Great things that life has to offer so I see the natural lifestyles as a vehicle for myself to evolve and as I do that Everyone that is drawn in to meet me either clients or you know guys I work with people that I do collaborations with we start to infect each other with these Amazing ideas and then cross-pollinate them. So in a way, I learned just as much from my students as I do from You know some of the other amazing coaches and the very challenging women that I meet throughout my life So I see the natural lifestyles at the forefront of a new men's movement which a lot of guys such as Anthony Johnson and some of the other very spectacular and Highly men with high integrity in this field are actually at the vanguard of Unlike a lot of the companies in the dating industry We don't teach techniques per se in the sense that we don't teach a scripted ABC method To achieve results with women because in my opinion Seduction and dating is not linear. It's actually very flexible and spontaneous and should be so So instead what we've done is we backwards engineered the principles that men who are naturally gifted with women have and I have Nailed those down to five major principles and these are the basis for everything that I teach These are the ability for first and foremost to have awareness Internal awareness to understand your own emotional state your thinking processes the way your physiology and your emotions and your thoughts interact and Then to have external awareness of what's going on around you in terms of the environment and most importantly The girl that you're speaking with because it is actually the woman that will teach you how to seduce her through her Responses to your advances From there we move on to the concept of intent Which is how you project and assert your own desires Because a lot of men have a lot of shame guilt and fear about the fact that they are sexual beings and Therefore they actually sense of themselves Which is a very unattractive thing to women when they're being approached because the women can see immediately that they kind of want them But they're scared to show that from there. We move on to the other core principles from this I've developed some very unique coaching programs that allow guys to have very concrete principles to play with It's not like just go out there be natural It's we do certainly have a strategy and a step-by-step methodology But at the same time it's very flexible to the own personal the own the person the individual and how they want to express that So that experimental process that I and my coaches have been through over the last six years of coaching professionally Has led us to build some very unique coaching programs around the world including the longest term Live-in Residential traveling residential in the world, which is the Euro tour a 10-day around-the-clock madcap adventure through central Europe with in my opinion the best natural Seduction coaches in the world and a very small group as well as other specialist programs such as understanding tantric sexuality central massage and Many of the I guess broader and deeper philosophies behind becoming a very successful and long-term ladies man in terms of the success that we've had with Students and coaches on the tour. Well for me. It's been really good because I get to travel a lot and get paid and get laid So that that's nice But more importantly for the for the students on the road Of course what we see is that guys certainly meet women along the way and have beautiful romances with them But in a way, that's more of a side effect to the to the most important aspects Which is the fact that the Euro tour is in itself a man's initiation Because I think in today's Western societies we tend to lack male initiation ceremonies Whereas in a lot of traditional societies when you are of a certain age you were taken out to perform certain duties or certain, you know past certain tests that would bring you into manhood and because of the absence of Generally the absence of fathers and the you know kind of explosion of the masculine feminine dynamic a lot of men Don't have that and the Euro tour acts like that We see guys going through a massive personal transformation whilst on this trip Not only in the terms of results with women, but in terms of asserting themselves as men understanding themselves on a very deep level Knowing and facing their demons and their fears and not smashing through them But more like just piercing through them gently at one at a time To a point where they come to a place where they are at ease with themselves Which is in my opinion one of the most attractive attributes a man can have to be okay with himself even if he's not perfect