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"Bikenomics: the new Cycling Economy" - Kevin Mayne @ Citytech Milan, 10/28/2013

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Published on Oct 29, 2013

Kevin Maine, Director of Development at the European Cyclists' Federation, on how cycling economy matters. The cycling movement, as a grown-up advocacy movement, has to have solutions for society's big problems and be inside the political world. To do so, it has to speak economics. Business and jobs are the language the politicians want to hear. How would mobility policies change if our politicians knew the ROI of cycling infrastructures?

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