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Alexander Osterwalder: Sketching Out a Business Model

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Uploaded on Feb 6, 2012

Author and business model innovator Alexander Osterwalder sketches out a commodities business model with the help of Stanford students. The exercise examines the impact of customer segments, branding, logistics and value proposition on Nestle's Nespresso line of espresso machines and coffee capsules.

View more clips and share your comments at http://ecorner.stanford.edu/authorMat...

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