About the Professional Bull Riders, Inc. (PBR) The PBR is the world's premier bull riding organization. 2012 marks the 20th anniversary of the founding of the PBR. In just two decades, the dream of 20 bull riders has become a global sports phenomenon that is televised worldwide. More than 100 million viewers annually watch primetime PBR programming on networks around the world including CBS, CBS Sports Network, NBC, and NBC Sports Network. The PBR has awarded over $100 million in prize money and 25 riders have earned over $1 million, including Justin McBride with $5.5 million -- the most of any Western-sports athlete in history. Nearly 2 million fans attend Built Ford Tough Series and Touring Pro Division events each year.
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