Upload

Loading...

The Jackie Look: Branding a Presidency Through Fashion

23,269

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Sep 17, 2012

The Jackie Look: Branding a Presidency Through Fashion
http://www.imamuseum.org/talk/jackie-...

What unspoken messages do First Ladies send with fashion? And how did the unforgettable Jacqueline Bouvier Kennedy break the mold to present her husband's candidacy and presidency as progressive and modern? Sandy McLendon, design historian and editor of jetsetmodern.com, and former contributor and senior editor at Modernism Magazine, takes a visual tour through Jackie's strategic choices: hiring Hollywood costume designer Oleg Cassini; embracing the slim sheath dress and fuss-free pillbox hat (contrasted with Mamie Eisenhower's lacy, girlish selections); and selecting—down to the detail—trim, elegant gowns suitable for superpower diplomacy. McLendon unpacks the elements of "The Jackie Look" so desired by millions of women of the time, and influential to pop culture then and now.

  • Category

  • License

    • Standard YouTube License

Loading...

  1. 203

    Artist T.R. Ericsson's Studio

  2. 204

    Project IMA: Fashion Unbound

  3. 205

    100 Acres Artists Forum

  4. 206

    Architect Liz Diller On Architecture and Special Effects

  5. 207

    A Message for the Students

  6. 208

    A Stag at Sharkey's: George Bellows

  7. 209

    A Stag at Sharkey's: What is a stag fight?

  8. 210

    Human Head

  9. 211

    Helmet Mask

  10. 212

    Royal Headress

  11. 213

    Human Figure

  12. 214

    Robert Lang, In the Factory

  13. 215

    Eames Demetrios, In The Factory

  14. 216

    Los Carpinteros, In the Factory

  15. 217

    Window into a World

  16. 218

    Orly Genger, In the Factory

  17. 219

    The Written Word

  18. 220

    Alfredo Jaar, In the Factory

  19. 221

    Emily Kennerk, In the Factory

  20. 222

    Sense of Motion

  21. 223

    Sight into Insight

  22. 224

    Compassion and Mercy

  23. 225

    Pattern in Islamic Art

  24. 226

    Part of the Whole

  25. 227

    Diversity and Unity in the Islamic World

  26. 228

    Beauty is Everywhere

  27. 229

    Beauty and Belief: Crossing Bridges with the Arts of Islamic Culture Trailer

  28. 230

    In The Factory, Julianne Swartz

  29. 231

    In The Factory, Ingrid Calame

  30. 232

    Eve Sussman, In the factory

  31. 233

    Lida Abdul, In the Factory

  32. 234

    Lauren Zoll: Something is

  33. 235

    Dawoud Bey, In the Factory

  34. 236

    Jeppe Hein, In the Factory

  35. 237

    Judith G. Levy, In the Factory

  36. 238

    Juli Capella, In the Factory

  37. 239

    Mark Lewis, In the Factory

  38. 240

    Tony Feher, In the Factory

  39. 241

    Type A, In the Factory

  40. The Jackie Look: Branding a Presidency Through Fashion

  41. 243

    INDIGENOUS: Out of the Wild with A. Bitterman

  42. 244

    Universe Is Flux: The Art of Tawara Yūsaku Lecture

  43. 245

    Allora & Calzadilla: The Venice Biennale Redux

  44. 246

    Director's Talk: Anne Hawley of the Isabella Stewart Gardner Museum

  45. 247

    Zero-Waste is Sexy

  46. 248

    Aziz + Cucher: Some People Talk

  47. 249

    Fall 2012 at The Toby

  48. 250

    Daruma: Kawanabe Kyōsai

  49. 251

    Daruma

  50. 252

    Fine Wind, Clear Morning (Gaifū kaisei)

  51. 253

    Fine Wind, Clear Morning (Gaifū kaisei): Thirty-Six Views of Mount Fuji

  52. 254

    Still Pushing our Buttons: Mass Photography in the Electronic Age

  53. 255

    Robert Indiana

  54. 256

    Numbers, Robert Indiana

  55. 257

    Floor, Do-Ho Suh

  56. 258

    Möbius Ship, Tim Hawkinson

  57. 259

    Visiondivision on using a poplar tree to make art

  58. 260

    Making Chop Stick

  59. 261

    bowl with two violet spots

  60. 262

    ritual wine container

  61. 263

    ritual wine server (guang)

  62. 264

    division/dividing

  63. 265

    The Mirror in the Green Room (La Glace de la Chambre Verte)

  64. 266

    A Conversation with the Curators about Snapshot: Painters and Photography

  65. 267

    Paul Messier: A Photograph, a Camera, and the Cultural Moment

  66. 268

    Figures and Edges: Marlon Blackwell

  67. 269

    Breaking the Rules

  68. 270

    A Report from the Front, 2012

  69. 271

    By Aporia, Pure and Simple, 2011

  70. 272

    In Some Country Under a Sun and Some Clouds, 2012

  71. 273

    Time of the Empress, 2012

  72. 274

    Paul Tukey on Organic Lawns and Lawn Alternatives

  73. 275

    Edward Hopper: Hotel Lobby

  74. 276

    Snapshot: Painters and Photography, Bonnard to Vuillard Trailer

  75. 277

    Reinstallation of Floor 3 at the IMA

  76. 278

    Aziz + Cucher: Some People

  77. 279

    2012 Summer Nights Film Series

  78. 280

    Teen Global Exchange Program

  79. 281

    Gloria in Venice

  80. 282

    FLOW: Community Collaborators

  81. 283

    Running on a Military Tank

  82. 284

    An Apache Soldier, or Scout

  83. 285

    Tasayac, Half Dome, 4967 Ft., Yosemite

  84. 286

    Tent, California and Cabin, California

  85. 287

    Looking West: 51 prints, drawings and photographs of the American West

  86. 288

    XLVI Reasons to Visit the Indianapolis Museum of Art

  87. 289

    Winter 2012 at The Toby

  88. 290

    Art of the American Indians: The Thaw Collection Trailer

  89. 291

    Type A: The Movie

  90. 292

    David Robert Boxley on Northwest Coast Art

  91. 293

    David Robert Boxley on Rebuilding Culture

  92. 294

    Todd Bordeaux on Native American Art

  93. 295

    Todd Bordeaux on Native American Cultures Today

  94. 296

    Jody Naranjo on Pottery in Pueblo Culture

  95. 297

    Jody Naranjo on Pottery Traditions

  96. 298

    Universe Is Flux: The Art of Tawara Yūsaku

  97. 299

    Giant Puffball Mushrooms in the IMA gardens

  98. 300

    Brian McCutcheon's Shop (2011) and Cruise (2011)

  99. 301

    Brian McCutcheon's Capsule (2011) and Orbit (2011)

to add this to Watch Later

Add to