Upload

Loading...

The Jackie Look: Branding a Presidency Through Fashion

27,141

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Sep 17, 2012

The Jackie Look: Branding a Presidency Through Fashion
http://www.imamuseum.org/talk/jackie-...

What unspoken messages do First Ladies send with fashion? And how did the unforgettable Jacqueline Bouvier Kennedy break the mold to present her husband's candidacy and presidency as progressive and modern? Sandy McLendon, design historian and editor of jetsetmodern.com, and former contributor and senior editor at Modernism Magazine, takes a visual tour through Jackie's strategic choices: hiring Hollywood costume designer Oleg Cassini; embracing the slim sheath dress and fuss-free pillbox hat (contrasted with Mamie Eisenhower's lacy, girlish selections); and selecting—down to the detail—trim, elegant gowns suitable for superpower diplomacy. McLendon unpacks the elements of "The Jackie Look" so desired by millions of women of the time, and influential to pop culture then and now.

  • Category

  • License

    • Standard YouTube License

Loading...

  1. 210

    Artist T.R. Ericsson's Studio

  2. 211

    Project IMA: Fashion Unbound

  3. 212

    100 Acres Artists Forum hosted by John Green

  4. 213

    Architect Liz Diller On Architecture and Special Effects

  5. 214

    A Message for the Students

  6. 215

    A Stag at Sharkey's: George Bellows

  7. 216

    A Stag at Sharkey's: What is a stag fight?

  8. 217

    Human Head

  9. 218

    Helmet Mask

  10. 219

    Royal Headress

  11. 220

    Human Figure

  12. 221

    Robert Lang, In the Factory

  13. 222

    Eames Demetrios, In The Factory

  14. 223

    Los Carpinteros, In the Factory

  15. 224

    Window into a World

  16. 225

    Orly Genger, In the Factory

  17. 226

    The Written Word

  18. 227

    Alfredo Jaar, In the Factory

  19. 228

    Emily Kennerk, In the Factory

  20. 229

    Sense of Motion

  21. 230

    Sight into Insight

  22. 231

    Compassion and Mercy

  23. 232

    Pattern in Islamic Art

  24. 233

    Part of the Whole

  25. 234

    Diversity and Unity in the Islamic World

  26. 235

    Beauty is Everywhere

  27. 236

    Beauty and Belief: Crossing Bridges with the Arts of Islamic Culture Trailer

  28. 237

    In The Factory, Julianne Swartz

  29. 238

    In The Factory, Ingrid Calame

  30. 239

    Eve Sussman, In the factory

  31. 240

    Lida Abdul, In the Factory

  32. 241

    Lauren Zoll: Something is

  33. 242

    Dawoud Bey, In the Factory

  34. 243

    Jeppe Hein, In the Factory

  35. 244

    Judith G. Levy, In the Factory

  36. 245

    Juli Capella, In the Factory

  37. 246

    Mark Lewis, In the Factory

  38. 247

    Tony Feher, In the Factory

  39. 248

    Type A, In the Factory

  40. The Jackie Look: Branding a Presidency Through Fashion

  41. 250

    INDIGENOUS: Out of the Wild with A. Bitterman

  42. 251

    Universe Is Flux: The Art of Tawara Yūsaku Lecture

  43. 252

    Allora & Calzadilla: The Venice Biennale Redux

  44. 253

    Director's Talk: Anne Hawley of the Isabella Stewart Gardner Museum

  45. 254

    Zero-Waste is Sexy

  46. 255

    Aziz + Cucher: Some People Talk

  47. 256

    Fall 2012 at The Toby

  48. 257

    Daruma: Kawanabe Kyōsai

  49. 258

    Daruma

  50. 259

    Fine Wind, Clear Morning (Gaifū kaisei)

  51. 260

    Fine Wind, Clear Morning (Gaifū kaisei): Thirty-Six Views of Mount Fuji

  52. 261

    Still Pushing our Buttons: Mass Photography in the Electronic Age

  53. 262

    Robert Indiana

  54. 263

    Numbers, Robert Indiana

  55. 264

    Floor, Do-Ho Suh

  56. 265

    Möbius Ship, Tim Hawkinson

  57. 266

    Visiondivision on using a poplar tree to make art

  58. 267

    Making Chop Stick

  59. 268

    bowl with two violet spots

  60. 269

    ritual wine container

  61. 270

    ritual wine server (guang)

  62. 271

    division/dividing

  63. 272

    The Mirror in the Green Room (La Glace de la Chambre Verte)

  64. 273

    A Conversation with the Curators about Snapshot: Painters and Photography

  65. 274

    Paul Messier: A Photograph, a Camera, and the Cultural Moment

  66. 275

    Figures and Edges: Marlon Blackwell

  67. 276

    Breaking the Rules

  68. 277

    A Report from the Front, 2012

  69. 278

    By Aporia, Pure and Simple, 2011

  70. 279

    In Some Country Under a Sun and Some Clouds, 2012

  71. 280

    Time of the Empress, 2012

  72. 281

    Paul Tukey on Organic Lawns and Lawn Alternatives

  73. 282

    Edward Hopper: Hotel Lobby

  74. 283

    Snapshot: Painters and Photography, Bonnard to Vuillard Trailer

  75. 284

    Reinstallation of Floor 3 at the IMA

  76. 285

    Aziz + Cucher: Some People

  77. 286

    2012 Summer Nights Film Series

  78. 287

    Teen Global Exchange Program

  79. 288

    Gloria in Venice

  80. 289

    FLOW: Community Collaborators

  81. 290

    Running on a Military Tank

  82. 291

    An Apache Soldier, or Scout

  83. 292

    Tasayac, Half Dome, 4967 Ft., Yosemite

  84. 293

    Tent, California and Cabin, California

  85. 294

    Looking West: 51 prints, drawings and photographs of the American West

  86. 295

    XLVI Reasons to Visit the Indianapolis Museum of Art

  87. 296

    Winter 2012 at The Toby

  88. 297

    Art of the American Indians: The Thaw Collection Trailer

  89. 298

    Type A: The Movie

  90. 299

    David Robert Boxley on Northwest Coast Art

  91. 300

    David Robert Boxley on Rebuilding Culture

  92. 301

    Todd Bordeaux on Native American Art

  93. 302

    Todd Bordeaux on Native American Cultures Today

  94. 303

    Jody Naranjo on Pottery in Pueblo Culture

  95. 304

    Jody Naranjo on Pottery Traditions

  96. 305

    Universe Is Flux: The Art of Tawara Yūsaku

  97. 306

    Giant Puffball Mushrooms in the IMA gardens

  98. 307

    Brian McCutcheon's Shop (2011) and Cruise (2011)

  99. 308

    Brian McCutcheon's Capsule (2011) and Orbit (2011)

Sign in to add this to Watch Later

Add to