 How to write high-converting landing page headlines like a pro. Hey, do you want to write headlines for your landing pages that actually work? Well, in this video, I'm going to show you how to write these headlines like a pro and get real results and more sales. And we're starting right now. Hey, I'm JR Fisher. If you haven't already subscribed to my channel, do so right now. Go down there and hit that subscribe button and don't forget notifications. You want to smash that bell button and you want to turn on all notifications. If you do that, I can tell you every single time I do a new video. Hey, I'm JR Fisher. And on this channel, all we do is talk about starting, running and growing your online business. Now, I've been selling online since 2009 and I've sold millions of dollars for the products, both physical and digital. And I share with you all those techniques on this channel so you can get real results too. At the end of this video, I'm actually going to give you a course. It's a commerce course and it's a $97 course, but you can get it absolutely free for a limited time. I'll put a link in the description so you can grab that. Now, let's talk about these headline things on your sales pages. They're super, super important. If you don't do this right, if you don't get this right, you don't make any sales. But if you get it right, you can make a lot of sales and a lot of money. Let's get started. Now, the one thing I do want to share with you is we use a landing page builder that is built within Cartra. Cartra is our email provider, our membership site, our help desk site. It's everything to us. And if you're interested in a software like that that can do all this and help you make these landing pages, I'm going to put a link in the description below. Look for the Cartra link. And when you click on that link, it will take you to a video. You don't have to opt in. You don't need a credit card or any of that. You can watch the video and it will show you all the things that Cartra does, including building these landing pages and helping you have better headlines too. And you can also get a trial if you're interested for $1. So if you want to try it out, try it out for a buck, that's our affiliate link below. Here's the really cool thing. Headlines are so super important. And the fact is changing a headline can change your results 10 to 30% with just a simple headline change. Now, if you think about that, that's a lot more sales, a lot more money in your pocket. So headlines are super, super important. And here's the cool thing about changing your headline. It's easy. It takes no time whatsoever to actually change a headline on a landing page. It's one of the simplest things you can do. It doesn't require any new design. It doesn't require colors or images or anything. It's just a headline. Here's the cool thing about headlines. It's better to copy than to create. Now, why do I say that? Well, because a lot of headlines can be put into certain categories and they just seem to work. An Israeli research team actually took 200 of the top headlines and they found out that they all fell within about six different categories. So if you do your headlines and you put them into one of these categories, you're likely to succeed. Now, this is really good news for you because you can basically take the same headline that's out there and just rework it a little bit and you can use it for your business. You don't have to come up with any new ideas or really creative ways to do stuff. You can just use what's been working for years and years and years. Now, if you're looking to kind of get unstuck on your headlines, here's five places you can do it. Okay, so here's the five basic proven conversion boosting headline formulas. The first one is a testimonial, okay? So you want to steal the perfect headline directly from your customer's mouth. That's the best headline of all is your customer's testimonial. People believe in testimonials more than any other thing that you can put on a page. The next one is the cliffhanger. You want to give them a teaser. So you want to hold back the rest of the story to get them to click. That's a great headline and it makes them want to complete what they've already started. Number three is a value proposition. Here is where you're going to highlight how you uniquely solve a difficult customer pain point. So the best thing to do is list out all the different pain points and you're going to have a whole bunch of headlines based on those. Number four is called a listicle. And basically it's a hack or a secret or a promise of a simplistic way to fix things in a chaotic world. And of course the last one we all know, we all love and that is the how to. So this gets your customers from point A to point B with a simple step-by-step process. You're showing them how to complete, how to do something, how to achieve something. How to headlines have been around for years and years. So let's talk about each one individually first off. The first one is a testimonial. And basically a testimonial is just kind of reverse engineering what we already know. So if we see somebody else using a product and they're getting results on it, we tend to attach our emotions to that particular person and how they got these results. And if we see several people got good results from a product, we're much more likely to buy it than anything else. Now you've probably seen this in TV ads, newspaper ads, radio ads. They almost always have a testimonial of somebody who's used that product and gotten the results that you want to get. Okay, here's a good example right here. This is speaking to people suffering from alcohol or substance abuse who may not exactly want to admit it right yet, okay? They'd rather be difficult. So instead, Joanna browsed through customer reviews on Amazon to finally land on the perfect headline variation. They switched gears from your addiction ends here to the new headline. If you think you need rehab, you do. They saw 400% more clicks with 20% more leads by changing that one headline. Now we do see the most popular headlines over and over again. And one of the first two words that works in most headlines is in this cliffhanger formula where it says this is. This is legionably that something else is coming and if I say this is how or this is when or this is what people are going to want to read that sentence a little bit further to find out what's going on and to complete that cliffhanger in their mind. Okay, for example, here's one of my favorites right here. This stunning birth photo captures something that occurs in less than one in 80,000 births. Oh my gosh, the best headlines tend to be the most specific. When heightened with the realism and intrigue, incorporating body language like stunning birth photo and occurs in less than helps reinforce the element of surprise which is the perfect pattern interruption to halt scanning multitasking or the readers from looking at other things. This also further incorporates the quantitative numbers which we'll explore more in detail in the next section. Less than one in 80,000, my God, that makes the headline incredibly irresistible. Now piggybacking on successful brands instantly add credibility to the headline while at the same time creating an open loop in the back of your mind that needs to find out how to emulate these successful brands. Now, we infuse the headline with curiosity rather than over by me language. Too many marketers rush into the sale in the headline before they've generated sufficient reader interest. So the original headline here wasn't bad, okay? Improve your traffic and rankings with an SEO Moz Pro membership. Not bad, that was the old headline. But check out the new design headline right here. When eBay, Disney and Marriott needed SEO help, here's what they do, okay? So now what we've done is we've kind of fused our company with a big brand and if the big brands are doing it, maybe we should do it too. The next one is the value proposition. Now it could be something that really fixes a big thing in somebody's life like losing money or gaining money or it could be a simple thing in their life like feeling better about themselves. The real trick is trying to figure out what the biggest problems in people's lives are and you providing a product or service that can make it quicker, better, faster, or easier for them to fix that problem. Now this isn't a new thing. This has been done for years and years and years. Remember Ogilvy's arguably most famous and successful headline? I love this. At 60 miles an hour, the loudest noise in this new Rolls Royce comes from the electric clock. Here's an example right here of six different pay-per-click headlines for a dentist. Marketing experience landed on one winner that resulted in a 72.76 lifting conversion rate. Dental plans for $8.33 a month. That was short and to the point. And at the end of it, it said acceptance guaranteed. So that pretty much covered all the problems that somebody would have. Another way of doing this is to stick out from all your competition. Ignore the negatives and actually go for the positive points. This is a great example of an ad here. It has a little fear in here but it also says hey, we can help you out. Breast cancer screening. Only 15% of women live five plus years with late detection. Get screened. So it's quick and to the point. Headline formula number four, the listicle. People love lists. If you could put a list in a headline and draw in their attention, you'll definitely get clicks by doing this particular method. Here's a perfect example of a listicle that uses this particular technique from the Motley Fool. In this particular one right here, they actually just call it out. Middle class millionaire makers. Three stocks, Wall Street's too rich to notice. Now if you notice, a lot of these lists that work out really well are odd numbers. I've noticed that when I'm optimizing headlines and I'll put it into a headline optimizer, it's the odd numbers that come up as something that works. Whether it's three, five, seven, nine, 11, all those numbers seem to work really well and they draw in people's attention and it makes them want to click. Here's an example right here. Five critical questions that will change your financial future. Three stocks that will help you retire rich and secure your future with nine rock solid dividend stocks. All of those use that odd number type of method. According to a study that was conducted by OutBrain, they figured out that odd number listicles outperform even number ones by as much as 20%. Also, something you may not have noticed, but having a colon in a headline can boost conversions by as much as 9%. Just adding a colon. And the last headline formula, number five is the how-to type of headline. How-to headlines, adding how-to in front of your headline can boost your conversions by as much as 17%. Now you don't have to take this too literally. You can actually remove the how-to. Check out these headlines here. Number one, businesses grow faster online. Number two, online advertising that works. Number three, get found faster. Number four, create a webpage for your business. These are very simple type of headlines, but they work very well, even with the how-to, but you could add that in there. Here's another example right here. Control, passionate about betting. We are too. Variation, make more money on your bets. Get free betting tips. Variation number two, stop losing money on your bets. Get daily betting tips. Now these two variations emphasize different things. The first is a benefit and the second is less inversion. But both are how-to headline formats that still outperform the control variant by as much as 41% and 11% respectively. So you can see in all these headlines and all these types of headlines how all these changes can make a major difference in your sales and profitability. Try some of these out, see how they work for you, and let me know in the comments what worked, what didn't work. What kind of headlines are you using? Put those in the comments for me. Now, if you enjoyed this video, I want you to subscribe. Click that button down there, that subscribe button. And don't forget, ring the bell. You got to smash the bell notification. If you do that, then I can notify you if you turn on all notifications. There's a second step to this. You got to turn on all notifications. 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