 Where do you see the industry trending towards in the future? Like, where do you see the shifts coming? Because you talked about even eight years ago. Where do you want it to go? Yeah. As someone who's literally, to some extent, you have influence. Yeah, you can kind of control. Yeah. Well, it's interesting because, well, I think COVID has accelerated this, but minimalism in all aspects of life, right? So we like to call it almost the merry condo. Are you familiar with merry condo? Yeah. Keep whatever sparks join. If it doesn't, you know, remove it from your life. It could be beauty. It can be furniture, fashion, people. I'm just kidding. Hey, that's true. It can be people. Yeah, it can be people. It's easy. So I think that the trend of minimalism is here to stay. Just because, you know, especially with COVID, I think we've identified what aspects of life are important and what we really, truly need. I would say that, you know, there's so many trends that come and go. There's so many trends that are recycled over the years and then also come back. Like, think about, you know, right now, we're having a huge surge in Y2K trends, right? So early 2000s are all coming back right now, whether it's, like, low-waisted jeans, really thin brows, lip liner, like, all of that is coming back. And I'm, like, not mad about it, but I'm also kind of mad about it because the Gen Z community is only bringing back, like, the really good trends of early 2000. Not, like, the layers of clothing. Like, I don't know if you watched any of the red carpet, like, of, like, early 2000s, but, like, a lot of these celebrities would wear, like, 10 layers of clothes. They would wear, like, a T-shirt and then the tank top on top. And then they'd wear, like, shorts and a skirt on top. It was kind of insane. For me, what I would love to see moving forward is really that and really this, like, the beauty community really adopting the whole concept of, like, less is more and really enhancing what they have and feeling good and feeling confident and their natural beauty. And I also kind of see a trend towards men, male cosmetics as well. I think we're all seeing a few, you know, celebrity, male celebrities from Pharrell who just launch skincare. And then you have, I think, like, A-Rod is launching, like, men cosmetics shortly. Yeah, A-Rod getting into the beauty world. Listen, every single person, sorry? Will you guys get into the men's skincare world or the men beauty world? So, Newt Styx is fairly gender-neutral, but I know to most men, it's not the case. And it's interesting because my boyfriend and I talk about this a lot because, you know, whether it's because he wants to cover up a pimple or he always talks about how intimidating it is to walk into a beauty retailer. So even if, you know, Sephora does carry a male cosmetic line, it's very, very rare that, you know, a male who doesn't necessarily wear makeup will walk into a retailer like that. But I do think that there will be a shift towards men wearing makeup, but there needs to be a brand that makes it feel really masculine. So I kind of picture like a Jason Momoa as the ambassador. Specimen. Interesting. Yeah. Specimen. My wife was just with him, oddly enough. Really? My wife went to the premiere of 007. Wow. And she was like, I'm here with Jason Momoa. She's like, wow. Wow, just wow. That's it. You're like, thank you very much. Pretty crazy. I was like, that's a specimen of a human. Did it make you want to start hitting the gym? No. No, he's like, if I were next one, I'd be like, wow. Yeah. I don't have that. I'm just like, you are an amazing looking human. Yeah. That's interesting. So I was thinking like when I was in high school, my sister, if I had a pimple like she'd put on, she'd easily go grab her cover up and just put it on my face. And I didn't think anything of it. I was like, thanks. That was very helpful of you. But if I didn't have the sister. I did not. And I can tell you that I did not have that access. She was older. It wasn't like a choice thing. She would just do it. I wasn't like, hey, can you help me? It was like, you're not going to school like that. I was like, oh, thanks.