Consumer X Enterprise - Steve Jobs at D8

We're about making better products.

What I love about the consumer market, that I always hated about the enterprise market, is that we come up wtih a product and we tell everybody about it, and every person votes for themselves.

They go YES or NO, and if enough of them say yes, we get to come to work tomorrow.

Thats how it works. Its really simple.

As for the enterprise market, its not so simple, the people that use the products don't decide for themselves. And the people that make those decisions are sometimes confused.

We love just trying to make the best product in the world for people, and having them tell us by how they vote with their wallets whether we're on track or not.

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