 Right, so session three, why Ed Seed and not other platforms, addressing the social barriers to crowdfunding, well understanding donor preferences. How is she why Ed Seed and not Indiegogo or other crowdfunding platforms? Crowdfunding platforms like Indiegogo or Launchgood or Kickstarter are started with a design for, they were designed to be used with technology startups or to be used for for-profit endeavors. Some of them have expanded to the point where they include educational projects like for example Launchgood and Indiegogo and some of them have started creating non-profit, percentage free platform. Indiegogo, they have a non-profit arm to their platform now where a hundred percent of the donations go to the campaign. However when we designed Ed Seed we thought you know we're building not just a crowdfunding platform but an education network. We want to keep in mind the long-term relationship between the donor, the student, the educational institution. We also wanted the student to be able to fundraise on a regular basis without having to restart a new campaign every time. You know they may restart a video but but you will continue to have your profile as a student throughout the life of your account on Ed Seed. So imagine you having an account on Instagram and now once you set up the account you can update life events anytime you want. The same thing we thought this Ed Seed is there for you for life. You can start by raising funds for your undergraduate, maybe first semester then second and third. You can then start fundraising for continued education for your masters and throughout the donor can come back and take a look at your profile and see updates and get notifications from you on when you are creating new content and when you are providing updates on your academic achievements. We are working on enabling this for students but initially that was the idea of us doing it. The other part is is that we created a customized process whereby a donor can find a student within a specific criteria. So some donors may be interested in funding students in the arts. Others are interested in funding students from Aleppo. We have a way to tag and identify students using those criteria. Whereas if you go on to Indiegogo it will be very difficult other than just finding campaigns under education to find specific individuals and individual students. The other point of creating this Ed Seed profile is you can use it like a pseudo resume. You as a student can refer your potential employer, your potential whoever is granting you an internship to your online profile on Ed Seed. Because A, it's been well put together. B, you have videos that demonstrate your ability to speak and C, you can demonstrate that you've been able to gather funds using your pitch and your profile and that usually is something that many companies that are going for investment when they have done a successful crowdfunding campaign they'll say look at our crowdfunding campaign. We're demonstrating we can raise money. The same for you as a student. You can refer people to your profile and say look at my profile. I've been able to demonstrate that I can make money. I'll stop here and see if you have any questions or comments about this. I personally do. Okay, I'm going to be the devil's advocate. I have a feeling that our hopes and aspirations and our intentions are not necessarily substantiated. Made possible by our technological limitations. And if that should be part of the training you provide you know know now mill on session minute training exclusively dedicated to the technical specificities of our website including hands-on including the exploration of the of the platforms. Be able to. You know where I'm coming from and I'm not part of it is probably attitudes and social part of it is laziness on behalf of the students so whatever it is I guess it's our duty to to counter narrate you to provide the counter narrative in advance including by saying can be a cake. Let me tell you these problems aside. But I mean I say no. No, I'm not here. Me. Me. Me. Me. Me. Me. Me. Me. Me. Me. Me. Me. Me. Me. Me. We want to organize things in parallel. Ahmed and I are organizing the infrastructure. Heba is going to be a liaison between us and the students to try and fix some of these things. With orientation, let's get aggressive on what we are aware of our own technological limitation. And we will work on them, but let's be aggressive on the lessons we also learned from these two points. You mentioned some sort of a survey, I still have it, on what are the problems that you face. Let's send it. We are aware that we were over promised that this platform was developed by MIT, but we felt there were problems. To help you perfect it and be of help to you in the future, would you please fill out this and any other comments you would find necessary? I would also like to tell you that what we are doing today, and what we are working on, which should be ready within a month, there is a huge difference. First of all, and Heba corrects me if I'm wrong, but all the uploading, we are asking them to make a copy of all the data on the drive. And I saw that everyone is in the folder, and we are asking them to send us the photos, and send us this and that, and we will see. And everyone is putting these data here, except that they are writing the profile on the app. And on the app, the users can't use the app, and they can't use the website. Today, what Anas is working on, first of all, he will eliminate the need for Google Drive. He will be able to upload the data directly via the mobile app, and if he doesn't have a mobile app, or if he doesn't work with the mobile app, he can go to the adseed page on the internet, he can log in, and from the internet, he can upload the data, from the computer, of course, not from the app. Right Heba? No, but it's not my idea to send a copy of the data to Google, and tell them, for example, what is the problem with the face, and what is the problem. Why? Go ahead. It's important. I don't know what you're sharing on our screen. I will send it immediately after the session. Okay. Okay. So, this is your right, and we want to simplify the language, but we don't want to understand these things we are going to do. What do we have today, what do we need to understand? Exactly. So that we don't raise expectations, and we will be crying wolf at the end. Exactly. Then they will come and tell us not to take the data, and we will be ready. Okay. The next step is understanding the donor profile. So, you know, when you're doing any crowdfunding campaign, or when you're fundraising for your education, you need to think of the type of donor that is going to respond to your appeal. And you have to think of them in terms of their age, their gender, their education, their profession, their hobbies, passions, donation appeal, and the amount. And almost either focus on a particular donor, or have kind of a message that can apply to a multiple, you know, multiple types of donors. And I usually give them examples here. So I'll say, for example, it may be that the donor is interested in funding women from the Middle East. And so telling your story about how you, you know, broke new grounds as a woman, how you were able to make certain achievements. There are donors who are interested in knowing that you, as a student, have extracurricular activities and that you are athletic, or that you are someone who's donated a lot of time to social causes. So those are the things that you need to be thinking about. You also need to think about what's motivating the donor to pay you and whether it is because they want to support you from a national perspective because you're Syrian, because you've struggled, or if they're supporting you because they believe that the world needs more environmental engineers or the world needs more neuroscientists. So being able to have those, to think about these things before you create the script for your video is important. And then you have to kind of let us know what you're thinking of and we'll help guide you with that. Any questions here? No, not really, but that's something that you explain. So what you told us now is something that would be part of the module, right? Yes. Okay. It's part of the training module, and also maybe the example or two examples that we put together will be part of the module. So we'll have to give one or two examples to explain what we're talking about. Okay, so some of the details that we also give them here is that some of the donors are interested in the long-term relationship. So it'll be important for them not just to see your one-time video but then to come back and see regular updates from you. When you get your first grade, when you start a new job, when you are ready for an internship, all of these things are milestones that some of the donors will be interested in and would like to see on an ongoing basis. Therefore you need to think that once you set up your profile, you should be updating regularly with videos, photos, and text updates. Did you see Adel's recent appeal? I did. I'm going to do that today. I'm sorry I've been delinquent. Transparency is another thing. The donors really care to know exactly what's happening, whether it's positive or negative, any good or bad, because they can help you. And they once they've invested in you, not all of them, but a good majority of them want to be able to help, not just by money, but they may have the ability to advise you on some education decisions. They may have the ability to recommend you for an internship, so make sure that you are providing that level of transparency. And if you are having trouble with school then they may be able to help guide you along the way with that. What does it mean? Make your story personal. Make your story personal and make Your update personal. Personal, personal for, for being who feelings and honesty Maybe, maybe within what you felt of the people who weren't successful and I will compare two cases for example, Samar Al Shaib I believe in her story I didn't like the way she put it The same applies to Sami, totally unlike Jad, which I felt that there was a lot of sincerity, and I felt that you can, that also has to do with their own being, camera shy, so that I won't be harsh, I won't appear this way. I'm telling you, if there's a long time, I don't know if I'm going to make a video, or not, this segment, about making your video, because I really think that there was also another thing that we did about the videos. What was the most difficult part about preparing the video? I will go and look them up, Hiba. I promise you. If there's anything that I think is appropriate for you, I'll send it to you. Because I think that we have to work on this project for a long time. The way they end up packaging themselves would probably be the best donor trap, trap slash forward slash engagement. People like stories with transparency. Transparency is definitely part of it. Sincerity is a more important part. And as they say, your pitch has to be effective. In the end, you're at their hands and being effective in that case. For me, for example, I feel that you don't have a camera in front of you, but I feel that the next step depends on how people react to this pitch. I don't know how much we can talk about this in another lesson, but I would want it to be part of our training. Love to God. Yeah. Exactly. So I think that that's... If you're talking about the fact that we have to group the training modules, for example, a part of it is the logistics. The things that we have to know about and work on. That they give us and get us to the end. The intro, which is the overview of what the values are. Your campaign can not move values. It will be here under, for example, video production. I don't know what you're talking about. Your narrative. Your narrative. Your story. Yeah. Okay. Okay. Okay. Okay. As in follow up. You know, you need to think of this as a series and not as an episode. Okay. And here are the values, but you can ask me or return the features that are being made. For example, you saw today that you have to have messages and notifications to donors. We have to ask here, we know that, for example, when the money comes, you can send a message and a thank you to the donor. Let me ask you something. Let me ask you something. I feel that people are more weary about circulating their personal emails. I don't, did I tell you? I sent a message to the donor. I forwarded the message to the donor. I will cover the shortfall. I will cover it from the donor's fund. This is his background. This is the kid that I'm hoping to help with part of the scholarship. Part of your donation. So the question is, would you do it through a student donor engagement or within us? Messages and notifications in app. You don't give the email specifically to the student. And secondly, even if you tell them that the message itself is generic, they can't write anything that says, I want money from you today. No, it would be a pre-scripted thank you message from the student to the donor. Pre-scripted from us. I understand. And they're not getting their emails at all. When notifications are system-generated, not student-generated. Okay, good. I may not have asked you about this, but I asked that it would be nice to show them because he told me in the email, keep us posted about what goes on. Okay, this way, this way, okay, what donors expect to see quality video message and how you present yourself, your background, what's your story, community service that you've done. I usually explain it because half of them don't understand what I'm talking about, that you work as a volunteer, that you work as a volunteer. Some of them don't know what I'm talking about, some of them don't know what I'm talking about, and some of them don't know what I'm talking about. So we usually describe this a little more in terms of what community service means and how they've helped others. Any special achievements that they have earned, whether or not they are related to their academic degree. So here I'm going back to the subject, do you take awards because you draw, because you write, because you cook, we really give them several examples so that they don't have to deal with achievement. For example, because you took language classes, special certifications in this way, which is a lot of Syrians, thank you for doing it like this. I just have a question, Rama. I don't know how pertinent it is. And it gives me a sense of what I'm talking about. I feel that as part of community service, as if I'm feeling this idea of alienation, it's becoming more the norm than otherwise. And it's probably more present in people's lives here, because when the Syrian students arrived to these schools or to these schools, the concept of development, do you remember when we talked about Harid, his name? Yeah, I don't recognize him. Of course, I worked with Armenian experts and I worked with nursing home. My mother is within a very specific community-bound parameters, but the feeling is not for self, but for others. Maybe you can stop, because you're also at the end, you're trying to make a culture. You're trying to make a culture by spreading a word of mouth. And maybe that's something we can even put in our introduction of who we are and what we do. And at the end of the day, I'm trying to tell the students that as much as it's important that you feel that way, it's important for those of you who have this culture, because we are volunteering. The whole spirit of volunteering and doing something for God's sake, for humanity's sake, is some kind of alien. Don't forget the communities that come out of us, the people who are sitting and don't want to participate if they don't feel the same way. Decide not to listen to others. These ideas either make up the university and the church, or make up the feeling of the same way. But in between, there have been many small lives. So maybe, I don't know if you... I'm thinking about my voice, I feel that it's not enough for us. I'm now talking about the experience, like you said. I was in Syria trying to volunteer, but two or three times I didn't make it. And then, I'm talking about the experience. I'm talking about the community, and I don't want anyone to come in just to volunteer. It's not like the youth don't want to. It's not like you're saying this. It's not like the youth don't want to. It's just that the youth are very supportive, very kind, but it's not like there's nothing to help, honestly. I was just telling you about the future of this job. Okay, so this is a slide for you, for the future. Yes. I mean, it's a kind of awareness-raising. We can add it as an awareness-raising of the value of, and regardless of the circumstances, within what is possible. So that no one can choose... For example, Rami Farhan is trying to... Let's show you how people, when they come up to him, open up to him and give him a chance. Even if it was for the sake of self-advancement. Rami says that all the technology that came to him, whether it's on him or not, is because the people who are working with him, whether it's in UNHCR, or in the red and the Lebanese, or elsewhere, they started to see some things, and he knew exactly what was going on. He was very smart, despite the fact that he was the one who died, he was irrespective, but he didn't know what was going on. So, who told you that I want to be like him, and who told you that I want to be quiet, and to live in peace? This is called Zina. I mean, I knew all of this suddenly, and I burst myself into tears. With all my respect, when I saw him, I'm not really saying this is right or wrong. But I'm saying that these people, how much, when they come out of their small sea, when they come out on a larger pond, they also saw when they got the opportunity. So, we can always use that as an encouragement, whether or not, sometimes, I tell you, if you were sitting in the beach, you would hear that you were giving your services, without seeing what you were doing. And what is it that you have done specifically? Yeah, yeah. Okay, Faizan, hey, we'll do more of a deeper dive in that particular area. Okay, now, usually, getting personal and emotional and vulnerable, I do talk with them, I don't like to talk with them, I don't like to talk with them, I talk a lot with them about this, how you're representing your personal brand, so you have to really show who you are and speak from the heart, like you're speaking to friends and family, not like you are, you know, getting up in front of people and doing a presentation, Bisaf Oshin. Okay. Fa, that's the, and I usually, I mean, I usually put them in pictures and videos, so they don't remind me, but I don't think they are here. Okay. Now, removing the barriers to crowdfunding, and I wish we usually, I usually tell them that it doesn't work, and I just show them, this is a much grander example. But now, you can find an option, examples from our students. For example, we see that this is a normal amount of donations, this is Mohamed Al-Khateeb's amount of donations. Just to say that, yes, crowdfunding actually does work and you will be able to make money. Give me a minute, but get out of here, I'll see if I'm wrong. Give me a minute. Hey, Fa, please, but I just remembered that, that Rasha asked me to give her an actual amount of money, and now we're waiting for her to come back. I don't think so, because I'm just waiting for her to come back. Yes. Nizar, N-E-Z-A-L-A-K-O. I've been waiting for you to come back, I mean, to participate with Siba, because, for example, No, and you don't have to participate with Siba, it's personal, of course. I mean, what you find on VIP funds should be clear, that not everything I'm doing for Siba in these things, that if a person wasn't, because, in fact, some of them shouldn't be related to Siba, you know what I mean? Yes. So, we should have a red line between the two, that some of the things should be related to Siba, and some of the things should never be related to Siba. No, I mean, when we get the board member, when we're ready, we should get this contact to the board member, and that's it. But, the other day, no one participated, you participated with me in a few contacts, that's it. Exactly, those who want to participate, there are those people who are collaborating with them for Siba. For example, there is someone, for example, who won't give you the names of the people who are working with her, who didn't participate in Siba. The same thing happened and that's it. Yes. But no one participated in the end, honestly. What do I know? What should I tell you? What should I tell you? No one participated, and that's it. Okay. Now, for example, like these, I don't want to tell you every time, that they don't like the B.I. fund, that's it. Hey, do you have access to the B.I.P. fund by car? No. Here, we all have B.I.P. by car. And with MailChimp, which is also included. I don't have any access to MailChimp. I don't have access to MailChimp. I don't have access to MailChimp. I don't have access to MailChimp. I don't have access to MailChimp. Sorry, I forgot. Okay. So, going back here, the other point I address is the social stigma of asking for funds. Please. Sorry. It's very important in the context. Okay. I told you, it's not a Ramadan that is being watched. The mother who helped us with the surgery didn't tell us. Okay. And that if she has to go public, she will not talk. Yeah. Doesn't want to be in the program. Right. So here, sorry. Yeah. So here, what I say usually is, I mean, I asked him the question, you know, what in your mind is the barrier to asking for money? And a lot of them will say, oh, and I'm just a or whatever. So I start giving them examples of the different types of people who ask for money and how entrepreneurs, for example, the people who are who are who are people who are are starting up businesses will run crowdfunding campaigns, organizations. There are a lot of millionaires who run crowdfunding campaigns because they see it as a different form of like banking or financial transactions. I mean, just like someone who goes to a bank or or or takes a student from a certain person the same thing through crowdfunding people are interested in supporting students, individuals or groups where you're simply providing providing them the opportunity to see you. So what is the example that you have? Sorry. Rula, Rula Halim maybe her name has you heard of an organization her name was C.A.N. Do and it's she's a she's a doctor born in Syria from Hamas Rula, I'll find the name I came to Trevor with Trevor Noah on the program and she rose 350,000 pounds sterling to rebuild a children's hospital in North Haia Rula Halam she rebuilt the hospital with funds from all parts of the world so we can use her as a she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's she's Make money for themselves their businesses or their causes and three we say this is very much like applying for a grant from a Just my granting organization any scholarship foundation, but you're doing it to the crowd who people who are coming to give you they have in mind that they're granting to education and It's not that I mean in their mindset. It's not that they are donating to someone who is You know in financial dire straits, I mean And tell it I am she needs a croon and no no much best. I'm not take opportunity to talk about my sorry I'm not looking at you. No, I didn't tell me that no in the contract both you and the donor know that once you are Independent then you are going to start giving others so it it works on this pay it forward model and social Responsibility what I believe in oh hey, you can actually tie it in with the segment where we said you're really you're really raising people to become More aware of the need to donate Yeah, to be part of And I can do As I would have a I can look up a couple of proverbs This is so ingrained in our culture that when you're in need you're probably callous. You're probably not weighing in your your Reasons not aware of what's at stake. We tell you these are all You know, I mean prohibitive Cultural attitudes that prevent you from going and saying Because I know she'll fit in a bin. I'm a bit of them Menhala jam I will let me ma'am to me. I'm addressing no cut the scholarship. I see in no house color ship The I'm talking to you. I like to tell you We kind of are Appreciating the circumstances you found yourself at the fact that I love them in kill So all what I listen happy to be a look at it. I think that's a good house and what I could was Hassan what I mean, but so if you can factor these in I think Sure Mom So that's it Being shy is one thing they all say women first of all in no part of the training is to get them to You know do public speaking and be able to you know, we break down the process for them So that they know exactly how to present without being shy. So I Her note up. I mean, I'm not here. I don't know. No, I'm not. I know we're we're also Yeah, yeah, so we'll be working with them on on how to build their online image How to create consistency in the way that they present themselves through our campaign and online I give them some examples of people that I have seen who have broken social media presence and how an Example of a unified social media presence and what if it was what I would come To Also encourage them here to talk about some of their hidden talents and Share them and even if they don't directly relate to their Degree of choice, but it's very important for them to share those with the audience And I usually give them some examples again from past students Masala and the piano player who wants to study engineering will the the lady who writes stories and And But it's in studying engineering I mean, I know feet of out being in the talents tab on over and that's it. And then we just give them these references So that concludes number three and what I'd like to do is stop here And I'm not if he but It's a little bit. I'm different. I'm what if on the young? In TV, you know, you should be a lot tiny little dick. Yeah, I love that. I'm a little bit We are a two-breed mnick is a high it come Lee and a bit I see me in a video hot I'm on a side on a 1 2 3 4 5 6 7 8 20 modules I'll call me can be active until I'm a trachea. I'm sure you come on show me the belief I lay on We'll ask them now. I mean the what to create it is number one to do the script for the video number two actually Tape the video number three to do the editing of it But as an animal is good to be my mother Hela Ola and Raja on a bike Hey, he can be such a lucky not ready to try to tell me a little pillow. I don't mind I'm a little good Okay, okay