 When you find you a why, I'm just going to tell you now, it's like giving birth, it's massive, to suddenly begin to see, wow that's it, it's like this massive supersonic streamlined experience you just get wow that's it and forever afterwards everything you do is only delivering more of the same and your voice gets stronger and it's more impactful and it registers with people and it drops in people's world differently because you have found your why which is the fuel of your what.