 I am now the worst salesperson I have ever been in my career and yet I am super grateful to have a full roster of clients plus a waiting list and I really believe that that can be true for anyone who is willing to do authentic marketing. So let's talk about how how this is possible because what if you don't have to try so hard to get clients? What if you don't have to be great at persuading people and making sure you're saying the right things and making sure that your copywriting is really good, that your website is well designed, that you have an incredible funnel, sales funnel in place because I have seen people with a great sales funnel, with great copywriting, with even people who are really good at selling and they still have trouble getting enough clients. So it's you know let me tell you the way that I recommend and let me know if you have any questions and I really believe that this can be a much more well authentic and sustainable way to build a business without having to perform and show up so perfectly is basically what it is. I show up but I don't I'm not worried about showing up perfectly. You see the difference because I work with some people and they're like well I've got to get everything right so that I'll get clients and I'm sitting and it's like I've seen by this point I've worked with over a thousand business owners and entrepreneurs and many people get it right but they still don't have any business so there's a piece of advice that I got years ago early on in my career I'm so grateful to have gotten this simple piece of advice and it was from by that point already a very successful business person named Paul Hawken he is a environmentalist and kind of an eco business type person and he told me actually I overheard him say this is somebody else so he wasn't even telling me it was overheard and the advice is that this person was saying oh should I take this job or how should I you know manage my career and he said go where you're respected and I just overheard that and I thought that was it made me so curious for a long time what does that really mean but over the years I've come to understand what that means which is you can either try really hard to make people respect you okay and to sell to them or you can do you can experiment with your skills and your voice until you find what people automatically resonate more with do more of that in the heart of service you add the heart of service that's kind of what I would add to that advice and then by doing that consistently enough you gather a group of people who just love you who naturally trust you I should say they trust you even though you don't have to be anyone other than who you are you don't have to perform you don't have to be perfect you don't have to do things right you can make mistakes all the time you don't have to have be a good copywriter you don't have to be a good salesperson and yet they trust you they like you and because you are in a heart of service and you get to know them you offer things that are at the intersection of what you're good at and what they want so coming back to that simple advice go where you're respected means how do we develop now in the career advice it means okay take the job where people are like really respecting you rather than you have to fight so hard to be seen and be heard but in our business in our in your building of a business an authentic business go where your respected means that you develop a base of true fans you know and I've talked about this so often and this is just a different way of talking about it and the four steps and and and the reason why we do this is like I said like like you'll get to a point where if you do this where you serve from your heart and you experiment enough to know oh I've tried these different things and this seems to work best with people based on based on my strengths you get to a point where you don't need to sell anymore you simply announce hey everyone I'm thinking of doing this what do you think and then you get people going oh yes I want that yes I'm interested and sometimes people sometimes people won't say anything people there will be silence people don't don't want it or they'll say oh it's not the right time or um yeah you know I can't afford it or whatever that just means it's not where you're respected you see what I mean go where you're respected what you're respected is where you have built an audience of true fans you try different offerings and you notice what they really resonate with rather than trying so hard to say no no this is what I believe you all need I'm so passionate about this product or the service of this program and I must make you buy it I must make you believe this thing and it's just you know even even when with the base of true fans they don't buy everything that you sell right well as you as you have as you build a base of true fans it as it grows more and more it is much easier to sell just about anything like at this point I can sell just about anything to you and at least a few of you will buy it at least a few of you will buy it where I might actually say well okay it's worth my time to create it you notice what I just said I sell or I announce the product before I create it now the reason I can do that is because of my business model I I create digital courses which I have recommended to you as well it's the best product business wise to create these days because it just takes your wisdom and knowledge and you're helping people and it's there's no manufacturing to be done it's very sustainable and that never environmentally sustainable in that regard and it's very easy to just create and you can you can announce it before you even create it right so I announce something and see if enough people buy it enough people buy it and I create it otherwise I switch gears and announce something different I refund the people or say hey do you want to just you know see what my next thing is you might want to buy that otherwise I'll happy to refund you so make selling unnecessary by being your helpful self through content consistently remember we create consistent content not just because not because we're trying to sell this is my whole point we're not like I'm not trying to sell what I'm trying to do with my consistent content is to hopefully bless you hopefully give you some inspiration and some ideas that help you in your business I'm also exploring my own ideas I'm exploring my own it's a personal growth project that's why I keep coming back again and again and again to bless you and to grow personally it keeps me creative it keeps me it keeps my life vibrant you know it's exciting to create and my life continues to be joyful and exciting because I keep creating and that's what I want you to do I wanted to keep creating for the rest of your life to keep creating because that keeps your life vibrant you'll never your mind you know will last a lot longer than someone who does not create okay your brain I should say your mind will last forever but your brain will last longer than someone who doesn't create so you create consistently as a personal growth project to keep exploring your ideas to keep deepening your ideas to keep practicing how to say your ideas in a way that that really resonates with you and happens to resonate with people as well and blesses them okay keep on creating for the rest of your life is what I'm asking you to do which is what I'm going to be doing not because not just because it's good for business but it's really it's good for you like why wouldn't you create for the rest of your life that's my question why wouldn't you do it it's like the most exciting thing in life is to create what else is there that's exciting going on vacations fine you're excited for a couple weeks maybe you're probably tired okay after vacation right but creating keeps you vibrant that's why I keep harping on this right so create consistently as a personal growth project and to bless others and to keep exploring your voice and to continually for the rest of your life explore that intersection between what you're passionate about and what people want from you that is not a one-time project it is not a one-year project it is not even a 10-year project it is a rest of your life project we can only get more deep and get more resonant with that intersection between our passion which is always evolving and what the world wants which is always evolving so it's always in moving it's always in moving puzzle okay what we want and what the world wants from us it's always moving puzzle we're always exploring that always getting better at it deeper right so create content consistently as a help and as a personal growth project out of a heart of service that's number one number two step is to learn how to distribute your content effectively for example you know I talk about Facebook ads and how much I love it I do that all the time I use Facebook ads all the time but also collaborations you know I've talked about that and why I love it so much you collaborate with other creators to grow your audiences together okay so that's step number two is distributing your content otherwise who's going to see it you can be authentic all day long but you're in your own room okay create distribute create step one consistently for the rest of your life distribute step two which you'll get more and more automated with you'll get more and more really quick with it or you'll you'll you'll automate it or you'll outsource it eventually but um I think my my dog just came in the room um yeah I'll show you by the way there he is okay you see him right I'm looking at the screen that's why I'm not looking at the spectrum anyway um so there's a little bit of visual interest for you besides myself um so create consistently as a personal growth project as a heart of service distribute effectively for example Facebook ads or collaboration three is to consistently and occasionally announce hey everyone I'm thinking of creating this or I've created this quickly you know I've thinking of creating this or I've created this quickly what do you all think is this something exciting to you is something you want to do with me a product that that I should create that a program we should do together that I've put together that are you excited about it so step three is to consistently announce different offerings to again try to figure out can explore the intersection between your passion and what the world wants from you okay that's step three is consistently announce offerings consistently test which is why you see me announcing a new course every month or something that I'm reteaching from before because I'm like hey everyone are you still interested hey do you want this the step three step four right is to um in fact I'm like looking at my notes here because I just I you know I want to know be sure I um I'm sorry you know I I talk about these steps in different formulations for this blog post step three was actually to connect with your biggest fans sorry step four was to make to make announcements of your product service as a test step three was to connect with your biggest fans one on one with as many as you have time for you don't have time for all of them but for some of them and to connect with them to get to know them better to say to if you understand them well enough and what they're looking for then you're much much clearer about the intersection between what you want and what they want therefore step four is to then put together an idea to see if they'll buy it based on what you know of them so that's the that's my today's formulation of the four steps of authentic marketing well I always say this well not often enough truth with a capital T cannot be put into words right truth is always just today I want to formulate it this way tomorrow I might formulate it a different way but it's still around the similar idea it just might be chunked up in different ways so that's my that's my formulation for you today of what authentic marketing is and four steps create distribute connect and experiment I hope this is helpful and by doing that it's all an active service you see it's not it's not about you being great at copywriting or you being trying to be persuasive and holding your breath and see if anyone buys because you you work so hard on trying to persuade them it's it's about connecting from the heart it's about serving it's about exploring what's real with what's alive within you so all this is about the purpose of life the way we do authentic business is not to try to make money and try to make sure you've got your funnel right it's the purpose of life it's it's it's taking the purpose of life right which is about love and about knowledge and joy and learning and growth and putting that into business context that's it that's why it's so fun that's why it's it's so important in my opinion it's not just about business it's about it's about life right it's about growth and and personal development so I hope this is helpful and by doing that you make selling unnecessary because now you just be yourself and you're you're kind of connecting with friends and you're just you have a large enough audience as you keep doing this you get bigger and bigger audiences and it's easier and easier and selling becomes less and less necessary I hope this is helpful I look forward to your comments and your questions go ahead put that below and while I'm letting you do that I'm gonna see if there's any comments from my live watchers here can I get to the right place I was not in the right place earlier great let's see if there's any comments here okay I want to thank somebody for joining me Brianna and Cheryl Natalia, Elyssa, Mary, Caroline thank you all so much for joining me and Elyssa says sharing is selling without the pleasure the pressure sharing is selling without the pressure that's why it's so easy to buy from the Jordan thank you so much I appreciate that all right I'll let you go I hope this is inspiring to you and kind of helps you to look at your strategies for the year strategies is really just how can you express from your heart and to explore your mind in a way that also happens to help your business that's all right take care be well