 the talent profile changed in the organization and what would you define the culture of the organization today? So I think from a talent point of view, the profile of talent is changing quite quickly now. I think for us, you know, we're obviously still maintaining that sort of classic media capability. But where we make a difference for clients' businesses and therefore the type of profile of people that we want to have in Essence MediaCon is in more upstream areas. So I think we're seeing a higher proportion of our talent pool being really well-equipped in areas like data analytics, digital and data consulting, commerce, social content on top of that classic media planning and buying. So it's changing quite quickly and we're driving this very intentionally because we think that's the profile of talent that we want as essentials to deliver on our proposition. That's what clients needs, what clients want. And that comes in two areas. Number one is how we educate, you know, the learning and development programs that we have for all our essentials in Asia Pacific. So we're rolling out multiple programs right now, very bespoke for individuals to help keep people, you know, on topic, on trend and really at the forefront of the capabilities they need. But it's also a question of when we're out in the market hiring, we're probably looking for slightly different profile of talent than perhaps we would in the past.