 Hey, guys, it's Andy Elliott. In this video, I'm going to talk to you about what someone says, I saw a cheaper vehicle down the road. I'm going to teach you a little close at a work every time. OK, you'll love it. Check this out. It's going to help you shut down more deals. All right, guys, in this video, I'm going to talk to you about a common price objection that a lot of sales people get confused with. This is going to be where I'm just going to give you an example. Let's say I've got a 2018 Nissan Altima with 30,000 miles, and then ABC Motors down the road has got a 2018 Nissan Altima with 30,000 miles. Now, both of these cars look the same, and one is 1,000 less. So they're looking at your car, they're looking at that car, and they're like, oh, I'm going to go buy that other vehicle. You just say, hey, number one, I totally understand. Well, you left your driveway this morning. Were you looking for price or value for the price? Probably value for the price, right? Guys, do you like cheap stuff? I don't like cheap stuff. So guys, I don't want to talk about cheap stuff. I can't speak for ABC Motors. All I can do is speak for me and my company and my store. I want to tell you this. There's a difference between a purchase price and an ownership price. Do you know the difference? And at this time, you write it down on a piece of paper. The purchase price is a one-time spend. It's the price you're going to pay for the car today. So if you're to buy my car today, it's going to be 1,000 more than ABC Motors cars. But the ownership price of the car is how much the car is actually going to cost you over the next couple of years. Now, if I've serviced my car, and I've given it a 120-point service inspection, and 1 to 10, I make it like an 11, and it's like new for you and your family, and you spend 1,000 more today, well, then today you spend 1,000 more. But with ABC Motors, if they don't recondition the vehicle to be like new for you and your family, and they don't make it perfect, guess what happens? They can sell it cheaper because they didn't spend any money on it in service. Now, guess what? The next two, three years because the car wasn't treated to be like new for you and your family, and it wasn't serviced to be like new, guess who ends up paying all the money to make the car perfect? Over the next two or three years, it's you. Because it wasn't serviced to be like new today, two or three grand more spent over the next couple years, well, 1,000 less today, but three grand more later, really that car ended up costing more money in the end. Hey guys, what's going on? It's Andy. A lot of you leave comments telling me that you need help. Do me a favor and tell you the best way to get a hold of me. Shoot me a text message right now, 918-210-2254. 918-210-2254. I'll help you with whatever you need. I got your back for life. Let's get back to the video. So the difference between the purchase price, which is a one-time spend and the ownership price, which is a lifetime spend, are two completely different prices. At the end of the day, if money's you're really concerned, isn't the purchase price the most important number and the ownership price? Guys, if you're looking for a store, you're looking for a company, and I can't speak for other people that even though these are pre-owned cars, but they make them like new for you and your family, this is the car you wanna go with. I promise you it's the best deal in the country. And lastly, you get me. And I'm gonna ask you a question, sir. If your wife was stuck stranded, broke down on the side of the road, and let's say you're out of town and she called me and she had a flat tire, ask me if I drop everything I'm doing right now to go help her, ask me. Yes, I would, absolutely. In-depth kind of service you're looking for in your life. So not only are you getting a great deal, but you're finding somebody to get a great deal with that'll also take care of you and your family, guys. Let's wrap this up. That's it. By the way, watch this video 15 times. Share this video with somebody who's in sales. So that way, they understand how to handle this as well. I know 10 different ways to handle pricing, okay? But this is one of the most common ways for you to handle it right out the gate. And by the way, you can't speak for another vehicle. They may seem the same, same, but you can memorize this word track. And by the way, say it with confidence. Say it with love. Say it with believability. And then go in and put their hand in their chest and shake their hand. And I promise you they're gonna pass go and do business with you, okay? If you guys wanna become one of the best closers in the country, you're going to need to train every day like Kobe Bryant, master basketball. You're gonna have to master sales, closing, influencing, and negotiating, okay? I've got a platform and a program called Project 500 which will teach you how to make a half a million a year minimum in any sales industry. Shoot me a text, 918-210-0254. Text me your name and say, Andy, I would like some information on Project 500. I'll send it over your way. Let's go. Hey guys, I just wanna tell you, you're the true one percenters. You made it till the end of the video. Do me a favor, share it with the friend that wants to go to another level. Make sure you like the video, comment below so I know who you are. Set your notifications and then subscribe to the channel. We got daily sales training videos dropping. I'll see you soon.