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And We Should Die Of That Roar - Nobody Cares

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Published on Feb 11, 2015

Nobody Cares, the title track from And We Should Die Of That Roar’s debut release, now has a music video, shot by Swedish director Christoffer Åström (Wizworks Studios).  

And We Should Die Of That Roar is a one man musical adventure instigated and run by a 37 years old guitarist, vocalist and songwriter Hardy Hum. After more than two decades of wide variety of musical projects, a self-titled debut full-length 17 track studio album (out November 19, 2014) under the And We Should Die Of That Roar flag is Hardy´s first all-guitars-stomps-barks-and-howls solo exertion combining post 50’s blues with proto-punk influences and Balkanesque oompah hooks and zingy melodies into a roaring and thumping portraits of visceral dark sentiments and sense woven spells. This, however, is but a dark echo of a more distant past.

Born into a family of musicians in former Yugoslavia in late 70’s, Hardy’s love for music developed early and has ever since remained a natural part of his life. After fleeing the horrors of war in Balkans at the age of 15, decontextualized with contested sense of identity and weighing sense of loss, rootlessness, and alienation as he was trying to adapt to his new life as a refugee and his new home (Sweden), he sought comfort in music.

Over 25 years of writing and playing music took Hardy from basement rehearsals via formal musical training to working in various musical constellations, in studios as well as performing live, across variety of genres, instruments and styles. After successful participations in musical contests, media exposure, and contributions to other projects Hardy eventually released two albums (2004 and 2010) and toured the Europe with his punkrock band Blockbastards.

“Recently”, Hardy says, “I have been enjoying the wide open field of new possibilities inherent to being a solo author and musician in And We Should Die Of That Roar. One thing I learned during my punkrock years, besides that whatever you do in music should matter, is that there is a real charm to be found in musical simplicity – in those purest forms of expression. The trick is to deliberately avoid complex musical arrangements that more often than not threaten to inhibit the real voice of music that shimmers hidden in spaces between the notes and in depths behind them. The ‘forest’ is right there amidst the trees!”. This understanding is akin to the one that Hardy later on rediscovered in blues. Invigorated and freed by this insight he plunged into the songwriting wholeheartedly, evolving as a writer, guitarist and as a vocalist in a new and exciting ways. Songs piled up begging to be recorded, performed and shared with other people. In 2013 Kapten Studios’ producer Kenny Lundstrom (Norrkoping, Sweden) came across some demo versions of Hardy´s songs and they decided to record them. A year later a bundle of 18 songs was ready and eager to meet its audience.

Album is recorded and mixed at Kapten Studios Nkpg by Kenny Lundström; produced by And We Should Die Of That Roar and Kenny Lundström; Mastering by Magnus Lindberg; Artwork by Igor Gruda at Grafotopia, Video by Christoffer Åström at Wizworks Studio.

This official version of this music video is currently displayed via Vevo with full permission from the record label distributing the release. The label and its artist retain all ownership. Please support the label and its artist(s) by purchasing this release (music only) via iTunes, eMusic, Rhapsody, and many more of the retailers located worldwide.

  • Category

  • License

    • Standard YouTube License
  • Song

  • Artist

    • And We Should Die Of That Roar feat. And We Should Die Of Th
  • Album

    • NOBODY CARES
  • Licensed by

    • (on behalf of And We Should Die Of That Roar); TuneCore Publishing, ASCAP

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