 Hey coaches, what's up? Welcome back to the channel. Now today. I'm gonna be talking about a different topic. This is all geared around not backing down from your word as a business owner Now I'm gonna try to give you this example so a couple days ago I was on social media and I noticed that a coach that I follow what he was doing. She was like launching a clinic for his for his training business and When I was looking through his posts it was like He was like really trying to promote this thing hard on Instagram. I didn't I didn't know what if he was doing anything on Facebook We had an emails going or few sending out texts. I don't know his whole strategy But I could see it on Instagram and I saw it said like Deadline to register I believe it was like April I think like 15th or something like that and Then like after that he was still giving everybody the same discounts That he was giving before because like he was posting about he was like well now we've extended our deadline to this date and Here's the thing in The internet marketing space doesn't matter what industry it is. It's very common that people do this They like they try to say that there's this like deadline and Then it becomes a fake deadline and then they move the deadline back further and further and further And then what happens in my opinion is the people who join After you move the deadline back further those are the worst types of customers because They didn't take action when you asked them to they procrastinated and they Didn't follow through on your word. That means they weren't listening Right and here's why I don't like that. It's because like a lot of coaches would you know when they think about money They're like, oh, you know if I do that I'll make an extra like $300 on this clinic You know, that's cool But I think what's cooler is having people there that are committed and they listen to your marketing message and they follow the instructions and then Those people are more serious So you sell back your program to them because they did follow through and those people are more likely to listen to you in the Future because they followed through the first time and then the people who signed up Later those those are gonna be the people who are gonna ask for refunds. They're gonna not show up They're gonna ask for a you know a credit towards your program Those are the people you don't want and I think a lot of coaches though They they don't think about business that way They're thinking well, how can I get as many numbers as possible this clinic and how can I move back this deadline? But the problem is this is the real problem is if You do that in one area of your business, you're gonna do that in all areas for example If you give a parent a deadline You know a seven-day deadline to join your program at a discount and they join on day eight And they still get that discount. That's not fair to the people who did join within the first seven days on a discount That's not fair at all and you're going against your word When you do things like that and then think about it now now that they know that your word isn't good The you think they're going to listen to in the future now They're gonna do whatever they want because they already got away with one thing at the very beginning of the relationship All right, so it's these little details about not going Against your word like when you say something you follow through with it and that is the standard and If you're afraid to do that you need to start making those changes now because once you start doing that All of your clients all the prospects they start to get educated that like oh, he's not messing around Like when he has this deadline he's gonna turn off the registration or when he has this deadline It's like we need to sign up before them Right and that actually helps you have a way more successful business Down the road when you operate that way because then you never have to negotiate with anyone, right? And that's a big problem. I see a lot of coaches have is they're always negotiating with parents They're negotiating with price or negotiating when this when they can sign up. No, it's it's a business and you should operate it like one and What you say should go that that should be the firm thing so You know when you think about extending deadlines and moving things around for certain people I Will tell you that is the that is the quickest way to get annoyed in this business if you're a business owner Because you're always having to go back and forth with people and it takes longer for them to sign up And they're just not as committed as those who follow the directions. So that's all I got for you today I hope that makes sense and You know if you say something stick with it don't back down from it because it is your business. It's not your client's business